Booboodigital

03/07/2025

AFRICA | EVENT | BEER:

Goldberg gears up to honour culture the Gold Standard way at Ojude Oba festival 2025.

As the vibrant town of Ijebu-Ode prepares for this year’s iconic Ojude Oba Festival, Goldberg is once again stepping into the spotlight to honour the timeless beauty of Yoruba culture with a bold, gold-standard cultural showcase.

Rooted in tradition and fuelled by pride, Goldberg’s presence at Ojude Oba 2025 will reflect the essence of the Omoluabi spirit: honour, respect, and a deep connection to heritage. As thousands gather for the revered regberegbe processions and cultural pageantry, Goldberg will celebrate the legacy of the past and the evolution of Yoruba identity into the future.

Guided by the theme “Our Culture, the Gold Standard,” Goldberg will host a range of culturally immersive activities, spotlighting authentic Yoruba traditions, regal fashion, and intergenerational pride. With every procession, dance, and celebratory toast, the brand seeks to amplify the enduring elegance and excellence of the Yoruba people.

“Ojude Oba is not just a festival; it’s a living archive of identity and pride,” said Sandra Amachree, Head of Marketing Communications, Nigerian Breweries. “Goldberg proudly aligns with this spirit, showing up not just as a drink of celebration, but as a custodian of culture.”

Beyond the celebration, Goldberg’s commitment includes community empowerment initiatives and collaborations with local artisans and creatives, reinforcing the brand’s deep roots in the land and people. This year, Goldberg invites all festivalgoers and viewers across Nigeria to raise a glass to heritage, elevate identity, and honour Yoruba excellence.

For all exclusive updates and highlights from Ojude Oba 2025, follow on all social media platforms.

cc Red Media Africa

03/07/2025

AFRICA | EVENT | FOOD:

Maltina to celebrate family, culture and togetherness at Ojude Oba Festival 2025.

Nigeria’s Number 1 Malt drink, Maltina, is bringing its signature warmth to this year’s Ojude Oba Festival in Ijebu Ode with a celebration rooted in heritage, family, and connection. True to its promise of Sharing Happiness, Maltina will light up the festival with moments of child-like joy, cultural pride, and togetherness — reminding Nigerians that the purest happiness lives in our roots and grows stronger when shared.

Themed “Celebrating Moments in Culture”, festival goers can expect heartwarming activations at the Maltina experience hub, complete with live performances, family games, storytelling corners, and refreshing servings of Maltina. From timeless traditions to joyful reunions, every moment will be steeped in cultural pride and shared memories.

More than just a drink, Maltina has become a symbol of shared moments and generational connection, present at family tables, festive gatherings, and now, one of the most iconic cultural festivals in Nigeria. Its participation at Ojude Oba 2025 not only honours the values of the Yoruba people but also celebrates the modern Nigerian family in all its vibrance and diversity, making it the perfect companion for a festival that brings generations together in joy.

Speaking ahead of the festivities, Sandra Amachree, Head of Marketing Communications, Nigerian Breweries Plc, shared, “Every family has a story, and festivals like Ojude Oba are where those stories come alive. Our presence this year will amplify the joyful essence of togetherness that Maltina has always stood for.”

As drummers call, colours swirl, and regberegbes gather in honour of heritage at Ojude Oba, Maltina invites every Nigerian to pause, connect, and rediscover happiness—the kind that brings us home to culture, and each other.

For all exclusive updates and highlights from Ojude Oba 2025, follow on all social media platforms.

cc Red Media Africa

02/07/2025

AFRICA | FOOD | MOVIE:

Knorr brings the Good Jollof to Red Circle movie premiere in Lagos
Knorr, Nigeria’s leading seasoning brand, brought its good jollof and signature presence to the Red Circle Nollywood movie premiere held on 31 May 2025 in Lagos. As a major event sponsor, Knorr played a central role in elevating the evening, turning one of the most anticipated nights on the entertainment calendar into an experience that blended food, film, and cultural connection.

Produced by Nora Awolowo and Abdul Tijani-Ahmed and directed by Akay Mason, Red Circle is a gripping crime thriller that explores the complexities of power and corruption in contemporary Lagos.
With a star-packed guest list including cast members like Folu Storms, Timini Egbuson, Tobi Bakre, Lateef Adedimeji, Omowunmi Dada, Mike Afolarin, and Debo ‘Mr Macaroni’, the Knorr space quickly became a favourite. From delicious Jollof to an interactive content stand where guests could take photos and create videos, the brand offered more than food; it offered a full-on experience. It was a heartfelt reminder of the brand’s long-standing presence in Nigerian kitchens and culture.

“Being part of the Red Circle premiere is an extension of our commitment to show up where culture happens,” said Damilola Dania, Category Manager, Nutrition, Unilever West Africa. “We are not just in kitchens; we are in conversations, in pop culture moments that matter to our consumers. From the aroma of good food to the joy of shared experiences, Knorr continues to bring people together in authentic and exciting ways.”

Knorr’s presence at the premiere perfectly balanced entertainment and connection. From the red carpet to the after-party, the brand created a space where guests could relax, engage, and enjoy the taste of something familiar, reminding everyone that there is always room for good food and the brand that brings it.

Red Circle hit cinemas nationwide on 6 June 2025.

For more cultural popups, follow on Instagram, Facebook and on tiktok.

cc Red Media Africa

05/04/2025

Amstel Malta champions women entrepreneurs with support for 12 women-led businesses this International Women’s month.

This International Women’s Month, Amstel Malta didn’t just celebrate women—it empowered them. In a bold and inspiring initiative, Nigeria’s premium malt drink awarded business grants to twelve remarkable women-led businesses, reinforcing its commitment to fostering female entrepreneurship and financial independence.

The campaign, designed to blend the vibrancy of physical marketplaces with the expansive reach of digital media, spotlighted women-owned businesses across Nigeria. At the bustling Iponri Market in Lagos, Amstel Malta surprised two women entrepreneurs with a grant award of N200,000 each, amplifying their resilience and dedication to commerce.

Beyond the marketplace, the initiative extended its impact through a digital call for entries via Amstel Malta’s social media platforms. The response was immense—hundreds of women entrepreneurs from diverse sectors shared their business stories, each reflecting ambition and perseverance. From this pool of inspiring entries, ten outstanding women were selected, each receiving N200,000 to invest in their businesses and fuel their growth.

Speaking on the initiative, Francis Obiajulu, Senior Brand Manager, Amstel Malta & Hi-Malt, Nigerian Breweries PLC, emphasized the brand’s dedication to supporting women:
“At Amstel Malta, we believe that true progress happens when people receive the right support. Women entrepreneurs are shaping industries, creating jobs, and driving innovation, often with limited resources. This campaign was about recognizing their efforts and providing tangible financial support to help them scale their businesses. We are proud to stand behind them this Women’s Month and beyond.”

In a society where women-led businesses often face financial constraints and limited access to funding, Amstel Malta is making a clear statement: women’s dreams deserve to be realized. This initiative aligns with the brand’s enduring mission to refresh and inspire real progress, particularly for those who continue to push boundaries despite the odds.

As these twelve women take a step closer to their entrepreneurial goals, Amstel Malta reaffirms its role as more than just a malt brand—it is a catalyst for opportunity, empowerment, and meaningful change.

For more brand-related updates, follow on all social media platforms.

cc Red Media Africa

05/04/2025

Segilola Resources strengthens ties with host communities through major infrastructure projects.

As part of its unwavering commitment to sustainable community development, Segilola Resources Operating Limited (SROL) is making significant strides in infrastructure and local development for its host communities with two major projects: the construction of a royal palace for Imogbara and the development of the Imogbara-Odo-Ijesa road.

The 2.4 km road project began in late January and is being constructed using solid interlocking concrete blocks to ensure long-term durability. Currently, approximately 100 meters have been completed. Meanwhile, the construction of the Imogbara palace is nearing completion, with 95% of the work finished and final touches underway.

These initiatives have been met with appreciation from the local community. Expressing gratitude on behalf of the people of Imogbara, HRH Oba Bamidele Adeniji Adeyeye, the Olumolu of Imogbara, stated:

"We in the Imogbara community deeply appreciate Segilola’s contributions. They have provided jobs, installed a transformer, and empowered our women and youth in their businesses. This palace is something we have long hoped for. A royal palace is a symbol of cultural heritage, and thanks to Segilola, Imogbara will soon stand proudly alongside any community in the region."

Reaffirming Segilola’s commitment to impactful initiatives in its host communities, Ms. Madhurii Sarkar-Amoda, Community Development and Stakeholder Manager at SROL, stated:
"At Segilola, we believe in taking action, not just making promises. Our goal is to create lasting value for the communities where we operate, and these projects reflect our unwavering commitment to that vision."

Segilola Resources remains committed to fostering positive community impact through infrastructure, job creation, and local empowerment.

For more information about Segilola Resources Operating Limited and its community initiatives, please visit www.srol.com.ng

05/04/2025

EMERGING ARTIST AND PRODUCER STYLLERSUPREME TAPS INTO HIS NIGERIAN ROOTS ON VIBRANT DEBUT EP ‘FIRST DISTRICT'.

Stream: https://ditto.fm/first_district-styllersupreme

FIRST DISTRICT is the glorious debut EP from emerging British Nigerian artist and producer STYLLERSUPREME, marking the long-awaited arrival of a remarkable new voice in afrofusion and global music. Arriving 18 months after his breakthrough single ‘Love On You’, which was championed by tastemakers like MTV Base, Earmilk, KAZI Magazine, and The NATIVE, the First District EP sees StyllerSupreme returning to Lagos, where he was born, to create this three-track offering. Rooted in pure unfiltered vibes, and crafted with producer Pjay (Olamide, Baddy Oosha), and audio engineer IndoMix (Wyclef Jean, Davido), the project captures the rush of romantic obsession through the lens of a self-assured lover boy – it is introspective, infectious, and emotionally honest.

Whether it’s the traditional bounce and instant chemistry of the EP’s opener ‘Feeling’, the irresistible amapiano groove of ‘Party Jollof’, or the dreamy, emotionally vulnerable curtain call ‘Trance’, First District is a captivating journey through early connection, desire, romance, and the magnetic pull of possibility in a new relationship. Styller’s soft yet commanding delivery and his uniquely resonant songwriting bring each track to life, drawing listeners into stories that feel personal and universal all at once. Beyond the music, First District is a statement of resilience for the British Nigerian riser. After stepping away from releasing music due to health struggles and personal setbacks, this EP marks more than just a creative return for StyllerSupreme, it’s a celebration of healing and determination.

StyllerSupreme comes highly recommended if you like the sounds of Fireboy DML, Burna Boy, or Rema, and crafts a dynamic fusion blend of afrobeats, R&B, and hip-hop with edgy pop sensibilities. As he releases his new EP, Styller is not only reintroducing himself to the world, but also setting the tone for the rest of 2025, with more singles dropping in the summer, and a follow-up EP already in the works for the autumn. First District is just the first chapter of a story that’s only beginning to unfold. As he puts it, “this EP hits differently for me. It’s not just about the songs – it’s about finally embracing the chance to do what I love again consistently. I’ve had to take the long way round to get to this point due to heath challenges and personal issues, but just being able to release music again means a lot to me”.

MORE ABOUT STYLLERSUPREME

StyllerSupreme is a rising South London singer, songwriter, and producer whose music is rooted in his Nigerian and Brazilian heritage and shaped by a global sensibility. Fusing afrobeats, R&B, hip-hop, and pop into a smooth and distinctive afrofusion sound, he brings a quiet intensity to everything he creates – letting the emotion and rhythm speak louder than words. Styller stays deeply rooted in his heritage, while channeling global influences to craft a uniquely captivating sound. Born in Nigeria and raised in the UK, Styller began writing music at 13, inspired by artists like Fela Kuti, Michael Jackson, Marvin Gaye, and Jay-Z. Unable to afford studio time or production early on, he taught himself to mix, master, and produce his own tracks, building a truly independent creative identity from the ground up.

Often described as laid-back but deeply intentional, StyllerSupreme brings vulnerability, groove, and emotive richness to his music, and comes highly recommended if you like the sounds of Fireboy DML, PartyNextDoor, Burna Boy, or Rema. Having first burst onto the scene in 2023, his new EP First District marks a major milestone: a return to releasing music after a personal hiatus for health reasons, and the official start of a new chapter. The project reintroduces Styller as an artist committed to consistency, authenticity, and impassioned resonance. With more singles and another project already on the horizon before the end of 2025, StyllerSupreme steps back into the current music landscape with the conviction of an artist who knows exactly who he is – and where he’s headed.

STYLLERSUPREME PRESS PHOTOS: https://lnk.to/StyllerPhotos

CONNECT WITH STYLLERSUPREME
Instagram: https://www.instagram.com/styller.supreme
TikTok: https://www.tiktok.com/.supreme

05/04/2025

Press play on fun—Nickelodeon’s April lineup is a must-watch!

April is about to get supercharged with fun, adventure, and non-stop laughter! Get ready to experience The Thundermans’ epic origins, embark on their latest top-secret mission, and dive into the wild imagination of Patrick Star—there’s something for the whole family to enjoy!

With action-packed shows, side-splitting comedy, and surprises at every turn, this month promises unforgettable family fun. Let’s take a sneak peek at all the must-watch moments coming to your screen this April on Nickelodeon!

The Thundermans Origins
To celebrate the launch of The Thundermans Undercover, we are taking a trip down memory lane to see where it all began!

Join Phoebe, Max, Chloe, Billy, Nora, Hank, and Barb Thunderman for the ultimate Thunderman binge-athon, packed with super-powered adventures, sibling rivalries, and heroic fun—every weekday from Monday, 10 March to Friday, 4 April, at 17:00 WAT on Nickelodeon, DStv Channel 305, and GOtv Channel 87.

The Thundermans Undercover
The Thundermans are back on a top-secret mission! Phoebe and Max Thunderman are going undercover to take on a mysterious new threat in the beachside town of Secret Shores, and this time, they are bringing Chloe along to help her develop her superhero skills!

Don’t miss the action, adventure, and comical surprises. Tune in every weekday from Monday, 7 April to Friday, 18 April, from 17:00 WAT on Nickelodeon, DStv Channel 305 and GOtv Channel 87 to be a part of their jaw-dropping superhero mission!

The Patrick Star Show
Step inside the wacky world of Patrick Star's imagination! Watch as teenage Patrick turns his home into a hilariously bizarre talk show where anything can happen.
Don’t miss a beat. Catch all episodes on weekdays from Monday, 21 April to Friday, 25 April, at 15:00 WAT on Nickelodeon, DStv Channel 305 and GOtv Channel 87. It’s a showdown you won’t want to miss!

Nick Toons

SpongeBob SquarePants
Bubbles, burgers, and belly laughs—SpongeBob SquarePants is back with more wild underwater misadventures! Whether he is flipping Krabby Patties, failing (again) at boating school, or getting caught up in Bikini Bottom chaos, it is always non-stop fun with everyone’s favourite sea sponge.

Tune in to see what other shenanigans our favourite sea sponge gets into every weekday from Monday, 31 March to Thursday, 10 April, at 17:30 WAT on NickToons DStv Channel 308 and GOtv Channel 86.

Kamp Koral
SpongeBob and his pals spend the summer building underwater campfires, catching wild jellyfish, and swimming in Lake Yuckymuckat, the craziest camp in the kelp forest, Kamp Koral.

Don’t miss the adventure live from Monday, 14 April to Wednesday, 30 April, at 17:00 WAT on NickToons DStv Channel 308 and GOtv Channel 86.

The Penguins of Madagascar
Skipper, Kowalski, Rico, and Private are back with more top-secret, laugh-out-loud covert operations. Whether they are outsmarting villains, protecting their turf, or turning the zoo upside down, these penguins mean business and mischief!

Prepare for stealth, strategy, and side-splitting laughs. Tune in from Monday, 28 April to Friday, 16 May, at 18:00 WAT on NickToons Channel 308 on DStv and Channel 86 on GOtv.


Nick Jr.

Little Explorer
Join Paw Patrol, Dora & Friends, and Rubble’s Crew as they explore, build, and discover new and exciting places. Whether digging, rescuing, or solving mysteries, this stunt is packed with adventure and fun!

Catch all the adventures in new episodes airing from Monday, 10 March to Friday, 4 April at 16:30 WAT on Nick Jr. Channel 307 on DStv and Channel 81 on GOtv.

PAW Patrol
PAW Patrol Season 11 is rolling in with high-flying stunts, fire-powered saves, and all-new paw-some adventures in Adventure Bay!

Tune in for the action from Monday, 21 April, to Friday, 2 May, at 17:00 WAT on WAT on Nick Jr. Channel 307 on DStv and Channel 81 on GOtv.

The Tiny Chef Show
Watch the world’s teeniest chef cook up the tiniest, tastiest meals with a pinch of creativity, a sprinkle of humour, and a whole lot of fun! This teeny kitchen is where BIG laughs happen!

New episodes air every weekday from Monday, 07 April, to Friday, 18 April, at 15:45 WAT on Nick Jr. Channel 307 on DStv and Channel 81 on GOtv.

05/04/2025

Maltina shows kindness, shares happiness with a special Ramadan Iftar soiree.

In the spirit of Ramadan, Maltina—Nigeria’s leading malt drink—brought the essence of togetherness to life with an Iftar Soiree as part of its ‘Show Kindness, Share Happiness’ campaign. Held on March 17, 2025, in Kaduna, the gathering was a heartfelt tribute to faith, community, distributors and consumers.

From the moment guests arrived, they were welcomed into a breathtaking Arabian-inspired oasis to set the perfect ambience for an evening of reflection, happiness and connection. The evening commenced on a deeply spiritual note with a soulful Tafseer (prayer), offering profound insights into the significance of Ramadan. As the call to prayer echoed through the space, guests performed Wudu’u (ablution) before breaking their fast with light nibbles, then gathered for Maghrib prayers, fully embracing the serenity and spiritual depth of the occasion.

With prayers completed, the night’s festivities unfolded with a sumptuous buffet of mouthwatering delicacies. As guests dined, rich conversations and laughter filled the air.

Clementina Kayode, Brand Manager, Maltina, Nigerian Breweries Plc, expressed gratitude to the brand’s loyal consumers and distributors while emphasising the power of kindness; “Kindness has the power to break every barrier, bringing people together in the most beautiful ways. It is in the spirit of kindness that we share moments, strengthen bonds, and uplift one another. At Maltina, we believe that moments of connection, acts of kindness, and shared happiness create lasting memories. This Ramadan, we celebrate togetherness and the spirit of giving that makes the holy month truly special.”

Guests also participated in a lively ‘Pass the Maltina’ game, sparking waves of laughter and friendly competition. As no celebration is complete without capturing memories—guests struck poses at photo stations, preserving the joy of the night in radiant snapshots.
Maltina’s Ramadan 2025 Iftar Soiree was a celebration of kindness, happiness, gratitude, and unity. As Ramadan continues, Maltina encourages consumers to show kindness and share happiness during this holy month. Stay tuned and follow on Facebook and Instagram for more moments of kindness and happiness!

: As at when this post was made, Ramadan has ended!

cc Red Media Africa

05/04/2025

The ultimate beer party is back: Nigerian Breweries launches Big Weekend Experience 3.0 nationwide tour.

Nigerian Breweries Plc is set to thrill consumers once again with the return of The Big Weekend Experience 3.0, the ultimate beer party designed to bring high-energy performances, immersive brand experiences, and cultural celebrations to cities across Nigeria. This highly anticipated event will unfold over several months, uniting communities through music, live entertainment, and unforgettable shared moments—all with the perfect beer in hand.

The Big Weekend Experience 3.0 will kick off in March, 2025, making stops in major cities, including Awka, Owerri, Abakaliki, Trans Amadi, Jos, Uyo, Warri, Ikotun, Ilesa, Benin, Oyo, Abuja, Kaduna, and Abeokuta, every Sunday. Each city will enjoy a uniquely curated lineup featuring top regional artists, DJ battles, DJ Big N and exciting consumer engagements, creating a vibrant atmosphere that reflects the energy of each location.

Speaking about the upcoming event, Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc., stated: “The Big Weekend Experience is not just an event—it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.”
Adding to the excitement, The Big Weekend Experience third edition, will align with major national celebrations such as Easter, Workers’ Day, and Independence Day, delivering special performances and unique activations that make each occasion even more memorable.

Every edition, Nigerian Breweries continues to redefine live entertainment in Nigeria, bringing people together through the universal language of music. With everyone’s favourite beer brands— Goldberg, Life, Heineken, Tiger, Desperados, Legend, Williams, and Goldberg Black, BWX 3.0 promises to be bigger, better, and more exhilarating than ever, with surprises in every city.

To attend the beer parties closest to your location, follow on all social media platforms.

cc Red Media Africa

05/04/2025

Royco invites you to celebrate the true meaning of ‘home’ this Ramadan

As Muslims across Nigeria embark on the sacred journey of Ramadan, Royco—the seasoning that enriches every meal with flavour and warmth—invites Nigerians to rediscover the true meaning of Home through its ‘Together is Home’ campaign. This initiative embodies the essence of the holy month: unity, generosity, and the shared joy of breaking fast together during Iftar.

Together is Home seeks to reinforce the idea that whether it’s giving food to the poor, or sharing meals with friends and family at Iftar, the season is best enjoyed together, and as long as we are together, anywhere can feel like home.

To bring this vision to life, Royco will host Iftar gatherings in communities and mosques across Kano, Jos and Maiduguri, ensuring that as many people as possible feel the warmth of Home through shared meals.

Food has always been a symbol of love, hospitality, and togetherness. During Ramadan, it takes on an even deeper meaning—becoming a bridge that unites hearts and strengthens faith. Royco understands that a meal prepared with love and shared with others is an expression of care, devotion, and community.

Beyond fasting, Ramadan is a season of deep spiritual reflection, self-discipline, and community. This Ramadan, Royco reminds us that Home is not just a physical space but the bonds we create with those around us.

For more updates on the conversation, connect with Royco on social media .

05/04/2025

Kevin Ekow Taylor's Music Album Out.

Kevin Ekow Taylor has on several occasions touted his musical prowess. He had even collaborated with Ghanaian musical giant Shattawale on a song not long ago.

However, I didn’t think of his album coming out anytime soon.

Surprisingly, gifted Ghanaian rapper and author Trey La has made it possible through the release of an impressive and powerful new EP titled "Kevin Ekow Taylor", a three-track masterpiece blending sweet melodies, remarkable instrumentation, and thought-provoking lyricism.

The first track, "Kevin Taylor," pays tribute to the outspoken US-based Ghanaian journalist, capturing his fearless spirit and consistency. The second track, "Interview by the Ghost of Nana Akyea Mensah," dives deep into Ghana's political history, offering a gripping narrative. Closing the EP is "Mama Miya," a heartfelt love song dedicated to those who embrace the journey of love until the very end.

"Kevin Taylor" and "Mama Miya" were expertly produced by Vibes Hits Studios, ensuring a top-tier sonic experience.

This project is a must-listen—stream now and immerse yourself in his artistry!

Check: https://youtu.be/EiFANNAqGZU?si=ip_xt9JcfFEnHRrZ

Stream: https://open.spotify.com/album/1Y2czoqlgEWk3v56ik3MHn?si=0qHXa-m0QKC0Y3jTtqlmhg

05/04/2025

GHANAIAN RAP ICON M.ANIFEST UNVEILS HIGHLY ANTICIPATED SIXTH STUDIO ALBUM ‘NEW ROAD & GUAVA TREES’

OUT NOW VIA MASS APPEAL, THE ALBUM FEATURES RED HOT CHILI PEPPERS BASSIST FLEA, THE CAVEMEN., KING PROMISE, A-REECE, AND BIEN FROM SAUTI SOL

Stream: https://orcd.co/nragt

Award-winning Ghanaian musician and Africa’s most innovative hip-hop artist M.ANIFEST is set to release his much-anticipated sixth studio album NEW ROAD & GUAVA TREES on March 13, 2025, via revered hip-hop label Mass Appeal. Known for his groundbreaking approach to music and cultural storytelling, M.anifest has once again crafted a body of work that pushes creative boundaries while remaining deeply rooted in his heritage. Featuring collaborations with Red Hot Chili Peppers bassist Flea, The Cavemen., King Promise, A-Reece, and Bien from Sauti Sol, the album is a bold exploration of hip-hop, afrobeats, and highlife, paired with profound storytelling and lush sonic landscapes.

The album’s title is both metaphorical and personal, referencing M.anifest’s childhood in Madina, Ghana. “‘New Road & Guava Trees’ is about embarking on a fresh path,” he shares. “I grew up in a part of Madina called New Road, where we had a guava tree that symbolized growth and beginnings. This record is about the climb—facing challenges to reach the fruits of our labor.” Created between Accra, Seattle, and Los Angeles, the album represents a culmination of nearly two years of creative awakening and collaboration. Key sessions with longtime producer Budo (Doja Cat, Lil Yachty), alongside the likes of Grammy Award-nominated producer GuiltyBeatz (Beyonce, Jorja Smith), and MikeMillzOn’Em (Amaarae, DarkoVibes) resulted in a record that is both experimental and deeply emotive.

Each track on New Road & Guava Trees offers a distinct perspective, blending introspection, cultural commentary, and infectious grooves. The album seamlessly transitions between reflective storytelling and vibrant, danceable anthems, creating a rich and multi-dimensional listening experience. With New Road & Guava Trees, M.anifest charts a bold and fresh course, intertwining personal history with resonant themes of resilience, love, identity, hope, and self-discovery. This introspective yet outwardly expansive album cements his position as one of Africa’s most innovative artists, delivering music that bridges cultural divides and inspires listeners to embrace their own journeys. As M.anifest says, "You have to make the climb to get to the fruits of your labor, and this album is a reflection of that climb.”

The 14-track offering is a rich, genre-spanning journey that fuses introspection, cultural commentary, and experimental soundscapes in a way that only M.anifest knows how. The album opens with ‘Time Catch’, a triumphant call to action, symbolizing the urgency of seizing the moment, with tracks like ‘Eye Red’ offering a raw portrayal of youth desperation amid systemic failures, while ‘Wine And Blues’ paints a vivid picture of navigating life’s challenges with strength and grace. The album’s lead single ‘Puff Puff’, featuring The Cavemen. and Red Hot Chili Peppers legend Flea, blends hip-hop, jazz, and highlife to deliver a soulful anthem on the resilience we need to navigate through life’s many challenges.

The album’s narrative deepens with ‘Spirit Riddim’, a breezy ode to carefree summer moments, while love takes centre stage on ‘My God’, a poignant exploration of tortured devotion, and ‘Ease My Mind’, a tender celebration of imperfect love. ‘Hang My Boots’ featuring King Promise serves as a heartfelt anthem of love and commitment that celebrates leaving the chaos behind. ‘Highlands’ offers hope for those born into adversity, affirming the soul's eternal resilience, and the reflective closing track ‘Second Hand’ meditates on life’s cyclical nature. Through this captivating collection, and resonant body of work, M.anifest reaffirms his status as Africa’s most innovative hip-hop artist.

MORE ABOUT M.ANIFEST

M.ANIFEST is a trailblazing Ghanaian rap artist, musician, and producer renowned for his exceptional lyricism, vivid storytelling, and groundbreaking fusion of hip-hop and West African pop music. With over a decade in the game, he has crafted a series of critically acclaimed and transformative works, including five studio albums and three EPs that showcase his deep connection to his African roots while pushing the boundaries of modern hip-hop music – from 2013’s Apae: The Price of Free, to Madina to the Universe from 2021. The grandson of the legendary ethnomusicologist Professor J.H. Nketia, M.anifest brings a unique depth and perspective to his music, using his platform to humanize the African experience and bridge cultural divides through his rich soundscapes as a true innovator.

M.anifest boasts over 50 million global streams, a cult following of over 3.5 million devoted digital fans, and a swarm of accolades, including multiple ‘Best Rapper of the Year’ and ‘Hip-Hop Song of the Year’ awards, an International MIDEM Award. His influence also reaches far beyond the continent, with cross-cultural collaborations with global icons such as Damon Albarn, Erykah Badu, and Burna Boy. His most recent work The E.P.ilogue solidified his reputation as a creative visionary, reimagining the traditional EP format with a bold, genre-defying approach. As he prepares to release his highly anticipated sixth studio album, M.anifest continues to redefine the landscape of African music, cementing his status as one of the continent’s most revered and forward-thinking artists.

‘NEW ROAD & GUAVA TREES’ ALBUM TRACKLIST

1. Time Catch
2. Eye Red
3. Badman (featuring Vic Daggs II)
4. Wine And Blues (featuring AratheJay)
5. Puff Puff (featuring The Cavemen. & Flea)
6. Gye Name and Vibes
7. Safe Place (featuring Tobi & T’neeya)
8. My God (featuring Lee Lewis)
9. Ease My Mind (featuring Xperience M)
10. Spirit Riddim (featuring Bien & DarkoVibes)
11. FTYD (featuring A-Reece)
12. Highlands
13. Hang My Boots (featuring King Promise)
14. Second Hand

M.ANIFEST PRESS PHOTOS: https://lnk.to/ManifestPhotos

CONNECT WITH M.ANIFEST
Instagram: https://www.instagram.com/manifestive
X (Twitter): https://twitter.com/manifestive
Facebook: https://www.facebook.com/manifestations
Website: https://www.manifestmc.com

Stream/download on your preferred music service