08/06/2023
Tips For Marketing Products / Services Online
1. Google Ads or Facebook Ads?
To determine the demand for your products online, utilize keyword tools like Google Keyword Planner. This tool allows you to assess whether people are actively searching for your products or related keywords. If you find that the search volume is low or there is limited online demand, it may be beneficial to focus your efforts on social media marketing (SMM).
Social media platforms offer a unique advantage by enabling you to showcase your products to a wider audience, regardless of whether they are actively searching for them. For instance, suppose you're selling fresh leafy vegetables in your local area, but people aren't specifically searching for "vegetables in my area" online. In such cases, leveraging SMM can be a highly effective strategy. You can use social media marketing to target and advertise your vegetables specifically to people in your local area.
By employing targeted advertising and location-based targeting on social media platforms, you can reach potential customers who may not have been actively searching for your products. This approach allows you to capture their attention and generate interest in your offerings.
In summary, if keyword research reveals low online demand for your products, consider redirecting your efforts towards social media marketing. Utilize the reach and targeting capabilities of social media platforms to effectively advertise your products to relevant audiences in your local area, even if they aren't actively searching for them online.