20/08/2026
🌞HOW TO HANDLE CUSTOMERS WHO SAY “YOUR PRICE IS TOO EXPENSIVE”
If you sell handmade products, you've probably heard this before:
“Ah! Your price is too expensive.”
Sometimes the statement can make you uncomfortable.
🤔You may immediately start thinking:
“Should I reduce the price?”
“Maybe I'm charging too much.”
“What if I lose this customer?”
Before you reduce your price, take a breath.
A customer's statement does not automatically mean your price is wrong.
HERE ARE SEVEN THINGS TO REMEMBER.
💎 1. DON'T TAKE IT PERSONALLY
When someone says your price is too expensive, they're commenting on the price—not necessarily rejecting you as a person or criticizing your talent.
Stay calm and professional.
You don't need to become defensive.
💰 2. REMEMBER YOUR COSTS
Before changing your price, remember what goes into producing the item.
You have:
- Materials
- Labour
- Packaging
- Transportation
- Business expenses
- Time
- Skill
- Profit
If you reduce your price without checking your numbers, you could end up making a loss.
🗣️ 3. DON'T ARGUE WITH THE CUSTOMER
Avoid responses like:
“It's not expensive!” Or “You don't understand how difficult this work is.”
Instead, acknowledge their concern professionally.
You can say:
“I understand. This piece is handmade and the price reflects the materials, craftsmanship, and finishing involved.”
Calm communication protects your brand.
✨ 4. EXPLAIN THE VALUE
Sometimes customers simply don't understand what they're paying for.
Explain what makes your product valuable.
For example:
- Handmade construction
- Quality materials
- Custom design
- Detailed finishing
- Personalization
- Special packaging
- Time required to produce it
Don't just defend your price. Communicate your value.
🎯 5. ASK ABOUT THEIR BUDGET
If appropriate, ask:
“What budget range are you working with?”
This can help you understand whether you have another product that fits their budget.
Perhaps they don't need the premium version.
You may have a simpler design available.
📿 6. OFFER AN ALTERNATIVE—NOT AN UNNECESSARY DISCOUNT
Instead of immediately reducing the price of the original product, offer another option.
For example:
“This particular design is ₦15,000, but I have a simpler design available at ₦9,000.”
Now you're giving the customer a choice without destroying the value of the original product.
👑 7. ACCEPT THAT NOT EVERY CUSTOMER IS YOUR CUSTOMER
This is one of the hardest lessons in business.
Not everyone will be able—or willing—to pay your price.
And that's okay.
Your goal isn't to convince everyone to buy.
Your goal is to find customers who appreciate your product, value your craftsmanship, and are comfortable with your pricing.
🌟 WHAT YOU CAN SAY WHEN A CUSTOMER SAYS “TOO EXPENSIVE”
Here are some professional responses:
RESPONSE 1 — VALUE
“I understand. This piece is handmade, and the price reflects the quality of the materials, craftsmanship, and finishing involved.”
RESPONSE 2 — BUDGET
“I understand. If you'd like, you can tell me your budget and I'll let you know if I have an option that fits.”
RESPONSE 3 — ALTERNATIVE
“This particular design is ₦15,000, but I have a simpler option at ₦9,000 that may work better for your budget.”
RESPONSE 4 — CUSTOM ORDER
“Because this is a customized piece, the price includes the materials, design work, and time required to create it specifically for you.”
🌹 REMEMBER THIS
A customer saying: “It's too expensive.” Doesn't automatically mean: “Your product is overpriced.” It may simply mean:“It's beyond there current budget
📣 Have you ever had a customer tell you:
“Your price is too expensive?”
How did you respond?
👇 Share your experience in the comments.
Someone reading your response may learn from it!
