19/07/2024
Product-Customer Relationship, And The Midas Touch Of The Master Industrialist: Dr. Uche Ogah.
Masters Energy Group has one of the most loyal sets of customers, beyond the global marketplace (), but how was this achieved?
In the business of trying to sell for profit, its so easy for us to forget that the word "customer" is ambiguous and not streamlined to the guy that buys.
Our employees, families and associates are also customers, so we should start selling our products to them first. Our induction and internal mentorship concept is a major recipe.
To disrupt regular thinking into a more effective one, in marketing and sales, note that the first product is the vision and the first customer is the employee or close associate.
We sell both side to side, and rightly to all.
Whether employees or customers, show them a picture of a (product) future and they'd love to (buy in) or feature in.
Take them on a journey of your growth and value curve and let them see what is in it for them as benefit.
Carrying your team and customers along as you serve is key.
Let them feel like they are a part of something more than just buying and selling and they'd easily do both.
When your team understands the Vision, they become Visionaries (that is they live and sell that vision).
When they understand the Mission they become Missionaries (they set themselves passionately on a mission).
I am not talking Theory, this is Practical as I have seen my team in SaevaMarket live this.
If you ask me what we are selling right (both for employees, customers and clients), I will say the "Masters Energy Group". They are innovative and inspiring, urging us to Go Further Ahead always, and backing that up with support systems and community.
We need to add value while also selling a (product) vision ( the vision before the products).
Creating a vision first before selling a product would create not only customers but referrals.
Practically speaking, it isn't just about the products but the vision, people and the relationships in the dotted nodes of connections...as I have perceived overtime.
The vehicle is effective communication that adds value to the audience. This for us is a major mission and why we do this on the ErmaNigeriaNetwork-ENN platform;
Putting checkpoints to see how well they follow is also key, this makes selling of whatever product it is easy and convenient...
The State of Abia and the Nation at large needs a man of clear purpose, a people OGAHnizer.
A man with a credibility to deliver wealth and democratize prosperity.
A man seasoned in moral affluence, dedicated to development (human and industrial), with his charismatic disposition, a man not ready to accept the trappings of self-creation but wealth creation for the people.
A man ready to turn tides of developmental depression to prosperity.
A man well-schooled in the onions of empathy for workers, businessmen, traders, aged and the vulnerable of the Abia society, Nigeria and across the continent.
A widely recognized expert of corporate re-engineering, the Chief proponent of Abia industrialization, the Chief philosopher of empowerment/job creation cm Chancellor of Abia Rejoice...in the words of Mr.Truism.
Indeed, reputation is not built on what a man intends to do but what he has done already.
Dr. Uchechukwu Sampson Ogah refused to go where the path may lead him; rather he went where there is no path and has left a great trail as a symbol of man’s ingenuity for generation unborn to emulate;
Hence his landmark achievements in a very short time is a clear evidence that the future of Igbo nation is indeed bright with the floating of Masters Energy Group Industrial City (M.E.G.I.C) in Abia to add to its ultra-modern integrated oil and gas logistics Centre in Rivers State, tagged, "Masters Energy City" with a storage facility of over 158,000 metric tonnes.
Who can fathom that despite the ongoing capital-flight in Abia state as a result of insecurity, economic instability, and political imposition, Masters Energy Group is on the last lap of completing her multi-billion naira industrial city located in Onuaku, Uturu, Abia State which has long commenced operations.
The industrial city is taking-off with integrated plastic making factory, noodles production, organic fertilizer plant, lubricant blending plant, storage facility, aluminum profile factory and pipeline manufacturing plant among others to create about 14,000 jobs (direct and indirect) within the South-East region and Nigeria in general.
In fulfillment of the dream of the visionary president of Masters Energy Group, Dr. Uchechukwu Sampson Ogah, other facilities expected in the industrial city that have reached advanced stage include; an Information Communication Technology (ICT) centre, high-tech laboratory facility, a well-equipped hospital, police/security post, firefighting station, residential quarters for workers and a three star hotel for visitors and customers within the all in one industrial city.
What a powerful fortune nature bestowed on the great son of Onuaku-Uturu ancient kingdom.
Uchechukwu, an administrator of high standing, such a prophetic name nature bestowed on the illustrious son of Abia and we are witnessing the wonderful manifestation of thy name, Onwa Abia Sir.
Dr. Uchechukwu Sampson Ogah OON, CON, FCA please be rest assured that
Your good works,
Humane approach,
Peaceful concern,
Intelligence,
Ability to remain focused,
Understanding and having fear of God,
Humble background,
Hard-work,
Sincerity of purpose,
Purposeful leadership,
Composed despite all political provocations,
You are loved and cherished by Abians and Nigerians in general both home/abroad as an Icon.
Congratulations your Excellency, Sir, Dr. Uchechukwu sampson Ogah OON, CON, FCA. (UgwuAbia)
May Grace Be Multiplied Unto You Sir.
©Comr Amb Nelson Ofoma
