28/06/2026
JOINING THE AWARD AND KULI KULI CONVERSATION: DID WE MISS THE BIGGER PICTURE?
By Okonkwo Nnaka Christopher esq.
Everything we see is a perspective, not the truth." — Marcus Aurelius
To me, this is perhaps the missing condiment in the ongoing akara and kuli-kuli conversation. Many Nigerians the world over have viewed the assertions from their own perspective, mostly focusing on economic hardship. Meanwhile, many others view through the lens of entrepreneurship. Nonetheless, both perspectives deserve consideration and commendation, but my fear is that we may have overlooked an even bigger picture that stares us straight in the face. The picture that makes the conversation whole.
Sometimes, you join a public discourse because you saw a neglected perspective and decided to explore same. In other words, public conversations most often than not face a common weakness: the participant become more preoccupied with the literal usage of words or ideas without opening our minds to the broader principles that power them. To me, the same thing is faced in the ongoing conversations surrounding the First Lady, Senator Oluremi Tinubu's remark on akara and kuli-kuli. That common weakness has taken the minds of the majority of the people away from really seeing the substance of the discussion or of those remarks. Like sages have continually said, "it's all about perspective".
Succintly put, and this is my personal opinion, I think many Nigerians misunderstood the First Lady; the message was not really that we should all become akara or kuli-kuli sellers. Rather, and honestly speaking, I strongly believe the underlying message she tried to pass to Nigerians, especially the women folks living below the poverty threshold, was about the transformative power of entrepreneurship, the dignity of honest labour, and the strong ability of small businesses to become stepping stones out of poverty. To me the message is clear and what we have to do is also very clear.
Or did we suddenly forget that history is replete with examples of individuals and families that began their journeys to prosperity and greatness with what many would consider as insignificant businesses. The McDonald's story is still within public domain. Across Nigeria, countless parents trained their children through school by selling akara, roasted corn, kuli-kuli, vegetables, or other everyday products. There is honour in honest work, regardless of its scale.
However, many of the commentators that have joined the conversation so far have overlooked and neglected an even more important dimension of the conversation: the value chain. They have subsumed or subdued the importance of the value chain to the ongoing discussion. Funny enough many of them are entrepreneurs themselves but forgot so soon and so suddenly how they started. Who says Kuli kuli and Akara's value chain can not be exploited or have we suddenly given up? Let me share this biblical allusion, just check out the parable of the talent in the Book of Matthew. That was one of the last teachings of Christ before his crucifixion. My take is that, when you judiciously make use of the resources within your reach more would be added. So, to many Nigerians, selling akara and kuli-kuli may appear ignominious. Yet, beneath their apparent simplicity lies an inherent economic value that many have failed to appreciate. The true wealth is not merely in the products themselves, but in the value chain, innovation, branding, and entrepreneurial possibilities they represent.
Furthering on the above, let us take groundnuts as a good example. Everyone should know groundnuts are not limited to kuli-kuli production. There are many bye products. They can be made into peanut butter, groundnut oil, roasted snacks, flour, confectionery ingredients, livestock feed, and several other products that is capable of sustainable wealth creation. And above all, every stage of its processing creates an avenue for employment, innovation and technological advancement, branding, packaging, and wealth creation.
The above is also true of beans. The Akara we so much downplay is not the only expression of its economic value; there are many of them and Akara is just one of such expressions. As a Nigerian, at what point in your life did you realise that beans can also become moi-moi, bean flour, properly packaged snacks, and various other food products that serve different markets both locally and internationally.
In today's world, entrepreneurship has become a global feature and is no longer confined to a roadside stall or under the umbrella point of sales. The internet and social media have changed the rules of business. The world is now a global village where someone in London can purchase kuli from a producer in Kano. To say the truth, a well-packaged local product like kuli kuli can be marketed across Nigeria and even exported to customers globally. What you began as a local modest enterprise has the potentials of evolving into a recognised prestigious brand but it must pass through quality, consistency, innovation, and effective digital marketing.
In all of these, the government is never absolved of its responsibility. In fact, is chided for not providing proper atmosphere to catalyse all of this, especially the proper exploitation of the value chain. To this end, Government must continue to make enabling environments available to the common masses through sound economic policies, infrastructure/superstructure, security, access to finance, and support for small and medium-sized enterprises or businesses. You cannot remove this fact and expect a thriving economy.
However, I will reiterate on one point. In all of our yearnings it is pertinent we do not despise humble beginnings. Many successful businesses we see today all began with one product, one customer, and one determined entrepreneur who is not ready to relent. Perhaps the take home from this debate is not really about akara or kuli-kuli, in themselves. Rather, it should be about recognising opportunities where others see limitations, adding value instead of merely selling raw produce, and leveraging technology to transform small ideas into sustainable enterprises that is capable of global patronage.
Finally, the question that should be uppermost in our minds, therefore, should not be whether akara or kuli-kuli are "small" businesses. It should be whether we, as Nigerians experiencing economic downturn are well prepared to see the possibilities hidden within small beginnings. It should continually reoccur in our minds that many profound businesses were at one point nothing more than a simple idea, vigorously pursued with courage, discipline, vision and resilience or determination.