25/05/2022
Both new and well-established brands are using social media to grow their following, generate leads, and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.
Social media tips for any platform
1. Create a specific strategy for each social media platform:
In the same way, you prepare other aspects of your marketing plan, you need to have a specific and intentional plan for each platform you use. Each platform has nuances and best practices for generating engagement. Your IP brand may not need to have a presence on every platform, but for your posts to be targeted, you need to have a strategy that is specific to the platform you’re using.
2. Be consistent:
How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience. Other post types, like regular Instagram posts and Facebook updates, don’t have as much urgency and can be used less sparingly. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.
3. Measure & analyze results:
To make sure you’re getting the best results from your social media marketing, you need to be accurately tracking and measuring your efforts. Over 40% of businesses don’t accurately track their social media ROI at all, which means there’s no easy way of knowing whether or not your strategy is working.
To simplify your tracking process, identify key metrics that are important to your brand.
✅CONCLUSION:
Social media is constantly changing. We’re seeing new updates and trends emerging every year, causing marketers to have to shift their strategies to keep up. Whether you have a huge social media following or are just getting started, use these tips to craft your social media marketing strategy. They can help put you ahead of your competitors and grow your audience in a way that adds value to them and your industry as a whole.
✨What are some social media tips and tricks that you use to grow your brand?✨
