28/11/2025
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Alibaba starts selling Quark AI glasses in China, enters global wearables race
By Reuters
November 27, 202511:26 AM GMT+1Updated 20 hours ago
Alibaba's Quark AI glasses
A woman tries on a pair of Quark AI glasses by Alibaba at the company's booth at the expo of the World Internet Conference in Wuzhen town of Tongxiang city, Zhejiang province, China November... Purchase Licensing Rights, opens new tab Read more
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SHANGHAI, Nov 27 (Reuters) - Alibaba (9988.HK), opens new tab released on Thursday its new Quark artificial intelligence glasses in China, heralding the Chinese tech company's efforts to break into the AI wearables market dominated by Meta (META.O), opens new tab.
Prices will start from 1,899 yuan ($268.25) for the headset that will be powered by Alibaba's Qwen AI model and app. Unlike other headsets made by the likes of Meta, the Quark glasses look like regular eyewear, with a black plastic frame.
Alibaba said the glasses would be deeply integrated with its apps, including Alipay and its shopping site Taobao, with wearers able to use them for tasks such as on-the-go translation and instant price recognition.
"Alibaba's strengths are shopping, payments and navigation, so its AI glasses function more like a life assistant," Li Chengdong, a Beijing-based electronics industry analyst said.The company is pushing into the consumer AI market after having historically lagged rivals. Earlier this month it launched a major upgrade to its AI chatbot.
Learn more aboutRefinitiv
My News
Alibaba starts selling Quark AI glasses in China, enters global wearables race
By Reuters
November 27, 202511:26 AM GMT+1Updated 20 hours ago
Alibaba's Quark AI glasses
A woman tries on a pair of Quark AI glasses by Alibaba at the company's booth at the expo of the World Internet Conference in Wuzhen town of Tongxiang city, Zhejiang province, China November... Purchase Licensing Rights, opens new tab Read more
Companies
Alibaba Group Holding Ltd
Alphabet Inc
Apple Inc
Show more companies
SHANGHAI, Nov 27 (Reuters) - Alibaba (9988.HK), opens new tab released