23/09/2022
Developing an app for your startup can be a complicated and time-consuming process. But (here’s the good news) it’s completely achievable if you have the right strategy.
Here’s how to develop your idea into a useable product – within a reasonable timeline and budget
1. Research the market
Just because you have a personal problem you’re trying to solve, it doesn’t mean others have that same problem or the need to solve it through an app. You need to find out, initially, if there is an actual need and a market out there for your proposed app.
2. Create your brand
With all that data in your back pocket, you have what you need to start creating your brand. Think about everything from your name to your logo, colour pallette to copy. Make sure it’s cohesive and fits with the purpose and values of your business.
It’s important that your app also reflects the interests and needs of your target audience. Creating a distinctive brand that resonates with the right people will help attract new customers as well as keep them loyal and engaged.
3. Design and test a prototype
After analysis and strategy is done the product designer comes up with a prototype which is then tested and refined where necessary before it is sent to development. This saves the developers a lot of time, thereby reducing project spend.
4. Think about funding
If you have a pot of money set aside for this, then happy days: you might be able to skip this step. Otherwise, there are a few avenues you can explore to raise the necessary funds including; Friends and family, Crowd funding, Angel Investors
5. Launch and market your MVP
A minimum viable product (MVP) is something that is good enough to take to market, but basic enough that you’ve not had to invest hefty amounts of time or cash into its development.
6. Keep Building
Of course, the work doesn’t stop there. Once you’re getting downloads, it’s time to focus on the direction you want to take your app and how you can improve it.
