16/01/2025
Adding AI as part of your BUSINESS PROCESSES will make things easy for you but LEAVING YOUR BUSINESS to AI will make it difficult for people to reach and relate with your brand.
For instance, most people like to know there is a human being at the other end of the phone when ordering. If they reach out to you via DM and the word “order” triggers a response from your DM automation tool, prompting them to go to the website to order instead, they might be discouraged to go further. Also, if they have to go through layers of automation to get to you, they might be tired.
So, add that automated DM response or anything else but be sure to answer as soon as possible rather than the AI redirecting people to your website to figure out the answer to their question by themselves.
