02/01/2024
Hey Brand owner!
Happy New year!
If you own a website for your business, I’m sure one of your new year goals would be to “improve website visibility and conversion (of course)”. So let me tell you one easy way to get this! (There are so many ways tho- I’d just share one with you 🤭maybe share the rest later)
It’s SEO writing!
SEO writing is simply Search Engine Optimization writing. It's a technique used to create content that is optimized for search engines like Google.
It involves using specific keywords, relevant topics, and high-quality content, SEO writing helps websites rank higher in search engine rankings.
What do I mean by “keywords”?
Keywords are the words or phrases that are directly related to the topic or content you are trying to optimize for search engines. These keywords are specific to your particular subject matter and are commonly used by people when searching for information related to that topic.
For example, if you are writing a blog post about healthy recipes, some specific keywords could be "healthy recipes," "nutritious meals," or "clean eating." By including these specific keywords in your content, you increase the chances of your website or blog appearing in search engine results when someone searches for those terms. It helps to make your content more relevant and visible to your target audience.
Are we on the same page?
Because I said you should use keywords does not mean you’d overuse it on your site o.
That is keyword stuffing, and it makes your content sound unnatural. It's important to use keywords strategically and incorporate them naturally into your writing.
As you’re strategically using keywords, keep your content engaging, easy to read, and valuable to your audience.
How do you find these keywords?
Through keyword research; Conduct thorough research to identify relevant keywords that your target audience is using to search for information. Use tools like Google Keyword Planner or Answer the Public to find popular and less competitive keywords. There are some other tools too you can find on Google.
Well, this is a full Masterclass, but as your Digital Marketing Side Chick 🐥 - I’d give you for free ☺️
Ok Ok
‘Nuff said,
Xoxo 💋
Your Digital Marketing Side Chick 🐥