17/03/2026
Longevity | Sillage | Projection
Have you been confused about these terms???
Let's go through it together.
Longevity is basically how long your perfume sticks around. Imagine spraying your scent in the morning before work, will it still be hugging you by lunchtime, or will it ghost you after an hour?
Some perfumes are like loyal friends who stay till the end of the party; others are like friends who leave early. That’s what we call longevity.
Sillage (pronounced see-yazh) is the trail your perfume leaves behind. Think of walking into a room and leaving a subtle “Hello, I’m here” in the air. It’s why people in the next room sometimes know you passed by… even if they didn’t see you.
Projection is how far your perfume reaches around you. Picture spraying a perfume in the morning, can the person beside you or across the room smell it without you leaning over? That’s projection.
At the end of the day, your perfume is like your invisible outfit: it tells a story, sets the mood, and even turns heads… all without you saying a word. 💛❤️🔥