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Yasir Nasiru, Talata-Mafara (2025)

14/01/2025

SOCIAL MEDIA AS ONE OF THE EFFECTIVE FORM OF DIGITAL MARKETING

Social media is one of the most used and most effective forms of digital marketing. Through social media, businesses increase sales, generate leads, and build brand awareness. Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest, allow you to target different audiences to deliver different types of information.

Social media is one of the most used and most effective forms of digital marketing.

We Are Social and Hootsuite’s report states that at the beginning of 2019, the world had 3.5 billion social media users, with 288 million new users who joined during 2018. The global social media pe*******on was 45%. On average, people spend 2:16 hours on social media every day. The most common user profiles are males aged between 18 and 34. An average user has 9 social media profiles, and 83% of internet users have actively engaged with social media. The most used social media platforms are Facebook, YouTube, WhatsApp, Messenger, WeChat, and Instagram.

So, yes, social media marketing should be a pretty important part of your marketing strategy. While social media is just a small drop in the digital marketing sea, it is a pretty important one.

14/01/2025

“The first requisite for success is to apply your physical and mental energies to one problem incessantly without growing weary.”
Thomas Edison

13/01/2025

WHY DIGITAL MARKETING IS SO IMPORTANT ?

The number of internet users keeps growing on a daily basis. “We Are Social” and Hootsuite’s Global Digital Report, published in January 2019, found that the number of internet users worldwide was 4.39 billion, which is 366 million (9%) more than in January 2018. As of January 2024, there were 5.35 billion internet users globally, which is 66.2% of the world's population. This is an increase of 1.8% from the previous year, with 97 million new users joining the internet. (Digital 2024: Global Overview Report, January 2024.)

Another mind-blowing fact is that Facebook has three billion monthly active users as of the second quarter of 2023.

What all of this points to is that all eyes are online right now. As a business owner, your audience spends a lot of time on the internet. Your business needs to be doing the same to stay relevant and expand its reach. To join the movement, you can use one or more of the many forms of Digital Marketing: email marketing, content marketing, search engine optimization, Google advertising or Social Media advertising.

13/01/2025

WHY DIGITAL MARKETING IS SO IMPORTANT ?

The number of internet users keeps growing on a daily basis. “We Are Social” and Hootsuite’s Global Digital Report, published in January 2019, found that the number of internet users worldwide was 4.39 billion, which is 366 million (9%) more than in January 2018. As of January 2024, there were 5.35 billion internet users globally, which is 66.2% of the world's population. This is an increase of 1.8% from the previous year, with 97 million new users joining the internet. (Digital 2024: Global Overview Report, January 2024.)

Another mind-blowing fact is that Facebook has three billion monthly active users as of the second quarter of 2023.

What all of this points to is that all eyes are online right now. As a business owner, your audience spends a lot of time on the internet. Your business needs to be doing the same to stay relevant and expand its reach. To join the movement, you can use one or more of the many forms of Digital Marketing: email marketing, content marketing, search engine optimization, Google advertising or Social Media advertising.