11/03/2025
UPDATE 🔥
Korean Netizens Threaten To Boycott 18+ Brands If They Don't Cut Ties With Kim Soo Hyun.
Netizens insist that these companies must act quickly.
Thanks to his popularity, Kim Soo Hyun is currently the face of a whopping 19 different high-profile brands that he is actively promoting. Following the recent accusations thrown his way from the late actress Kim Sae Ron‘s family — essentially blaming the actor for Sae Ron’s su***de death — Korean netizens are demanding that companies drop him as their model… or face boycotts.
The actor has endorsements across various industries, including luxury fashion, finance, cosmetics, and retail. However, with the new controversy, many seem to believe that his image no longer aligns with the values of these brands — especially in the financial sector, which often prioritizes a trustworthy and positive public image.
Swatch Group – MIDO (Watches)
H**E Beauty (Cosmetics)
YOU Beauty (Cosmetics)
K2 Korea – Eider (Outdoor Apparel)
Homeplus (Retail)
Classys – Volnewmer (Beauty)
Suyen Corporation – BENCH/ (Clothing)
Shinhan Financial Group (Finance)
Shinhan Bank
All Day Fresh – Shabu All Day (Restaurant)
Trend Maker – Dinto (Cosmetics)
CJ Foodville – Tous Les Jours (Bakery & Confectionery)
KOSÉ – DECORTÉ AQ (Cosmetics)
Frombio (Health Supplements)
Estée Lauder Companies (Fragrance)
Jo Malone London (Fragrance)
Cuckoo Electronics – Cuckoo (Home Appliances)
Prada (Fashion)
As the backlash grows, netizens are calling for large-scale boycotts against companies that continue working with Kim Soo Hyun. Homeplus, one of the brands he represents, has been singled out — with netizens speculating that terminating his expensive contract could result in a massive financial penalty.
Source: Koreaboo 📌
