Digital Genie (2025)

03/09/2022

CREATE YOUR OWN BUSINESS SYSTEM!

A good friend of mine once had a serious reality check... or a rude awakening if you please.

She stumbled upon an ad one time promising to teach an amazon KDP system that could make you a steady $1000 monthly.

The mentor shared a lot of proof and she believed she could do it too so she paid and jumped in.

After a few months of following the system, she wasn't making any money. She decided to run a paid training to recover her money but no one was showing up for class.

It was then it occurred to her that even though her mentor's system was perfect and worked for him, she is not her mentor. The guy has been in the online game for years and the system he taught them would have worked if she had some online credibility.

She had none and even with her best effort, she didn't make any money! Systems are as good as they apply to the individual.

I understand you are desperate to make some quick bucks but people can smell desperation and a desperate person cannot be trusted with money...or anything for that matter.

The coach or mentor created their system based on the reality of the circumstances to which he is subject.

❌You don't have the loyal audience he has.
❌You don't have the authority, credibility, and reputation it has taken him years to build.

✅You need to create a system that is feasible and applicable to your circumstance. If your system is successful you would have upstaged the mentors.

Maybe their best defense against this happening is to pack a lot of creative people and keep them occupied with a system that will distract them from creating something greater?

I don't know but one thing is certain:

🙅Nobody can teach 1000 people a single strategy that will make 1000 of them millionaires.

That is why only a few who copy a system make money from it.
Not always because all the others didn't work hard, as the coach would typically say, but because their conditions needed a different approach.

There will always be mentors, and systems, and people who know more than you. There will always be the need to "follow who know road".

But...

1.✅You should carry your Matchet. Some of the paths they have cleared might have grown new bushes you need to clear yourself. Learn to steal like an artist.

2.✅Take a look at the system the trainer is sharing with 100s of you and carve out a different image for yourself.

That is how you stand out from the pack. I believe in your ability to do this.

From..
Anyanwu Junior Banabas , Digital Genie Chief Admin.

27/08/2022

The hard truth is that...

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"the online space as we know it today has become a business world...and not all business people are nice."

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If you hear phrases like;

👉"make easy money",
👉"become a millionaire easily",
👉"automated wealth generation" etc. (add yours if you know more),

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then they are likely optimizing their sales pitch to rip off desperate newbies.

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There is no easy money anywhere. You don't become a millionaire... "EASILY!"

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We are not saying it did not happen for them or that it will not happen for you but the underground work and pain that made that overnight success possible must have taken months or even years.

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Mentors that want to rip you off will never tell you this truth.

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Making millions from Affiliate Marketing is not easy. Making 1000s of dollars as a graphic designer is not easy. Becoming a billionaire copywriter is not easy.

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They are all possible with hard work and dedication but never easy.

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Avoid any mentor that tells you the Cheesy and Rosey details without actually telling you the suffering and pain involved in details.

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They simply want to add you to their number of sales.

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These mentors will destroy your online business.

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❌ Anyone who suggests you take on debt to work with them is

likely knowingly selling you down the river.

❌Anyone who relies heavily on launch sequences with false scarcity is

likely knowingly selling you down the river.

❌If a person only shares "information" when they are selling something or just before selling something

they are likely just a salesman, rather than a mentor.

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✅Rely on your own experience. If someone says something that

matches your own experiences then it is likely safe to trust them more.

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✅If multiple people that have earned your trust recommend something, then it is probably a safe bet.

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Be smart about choosing who to call your coach or mentor.

There are good and honest ones out there as well.

Choose wisely

25/08/2022

Have you ever entered a small shop where they try to sell everything in the world?

You will find pepper, electric bulbs, nails, a padlock, fish, and provisions. In some, you could even find chargers, phone casings, etc.

One thing you will notice is that you cannot depend on them to have any of those things at any point in time.

Those are the kind of shops you go to when everyone in the street including the Aboki is not around.

In their attempt to become known for everything, they end up being known for nothing.

Don't become this kind of greedy business owner. Affiliate marketer, graphic designer, digital marketer, web designer, copywriter, content marketer, Internet marketer .... all on one profile.

Your logic is understandable, Jack(if work doesn't come from one it will come from the other). It is a move inspired by fear and worry but, remember the shop example we started with? It usually doesn't go down well for them. They end up using most of their goods themselves and eventually closing shop.

It is not a crime to diversify but your best chance will be to pick a niche or a market you can win.

If you happen to find yourself in the field of copywriting, as a smart person you should know that there are many copywriters already.

Besides positioning yourself well as a copywriter, you should select a niche in copywriting. You could become a:

1. Direct response copywriter.
2. SEO copywriter.
3. B2B or B2C copywriter.
4. Research-based copywriter, etc.

I only used copywriting as an example but this applies to all online skills or business whether you are a graphic designer, web designer, digital marketer, or run an offline business.

If you find yourself in a broad market where you don't stand a chance, specialization becomes your superpower. Never go for the things everyone is rushing into.

Pull away from the crowd and start letting people know who to come to when they are looking for the specialist you have now become.

The reason why this works is that it takes a little bit of extra effort to become a specialist.

Only a few are mentally ready for that extra work. Be among those few. Those few are the ones who will continue making money when the well runs dry for the "I can do all things" group.

21/08/2022

HOW TO JOIN THE TOP 20% IN YOUR BUSINESS.

#1 AVOID BAD DEBT!

At a business summit I attended recently in Abuja, the business expert started by saying this:

"Never run a new business on loan from the bank".

His explanation for this is that being a new business you cannot be certain you will be profitable or how long it will take for that to happen.

Paying off a loan with interest from a struggling new business is a deep hole the business may never climb out of.

The best way to raise money to start your business is through personal savings and from family and friends who want to support

When you become overly indebted to people in your business you become their employee even in your own business.

The reason you started a business may be that you wanted to become a boss of your own.

Once you go into debt you are handing over control of your life to someone else. Fear of not being able to pay your debts will prevent you from taking profitable risks (and may force you to take some bad ones).

The best thing you can do for yourself is to live below your income.

It is not time to impress anyone if you are smart. That time will come if you don't screw it up.

Taking a loan is a risky business best left to big organizations that have assets that can pay up the loan should things go south.

You are not one yet and if you want to become one someday, you should avoid bad debt at all costs.

When you borrow from family and friends to run the business they will even expect you to sell things to them at a cheaper rate because they did you a favor.

Little things like this will run you to the ground.

You can still pick up your life if you lose all your own money. You might slip into depression if the bank or someone is also breathing down your neck. Don't make that mistake.

All that will not make a difference if you are in the wrong market. How do you pick the right market in your business field?

My name is Anyanwu Banabas, you will find out when I write you again.

Before then, let's hear what you think about running a business on borrowed money.

Have you ever borrowed money to start a business?

Banabas

19/08/2022

"They have come again with their affliction marketing!"

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The kind of comments you see on a Facebook ad these days! This particular comment is on an expertise-promoting ad that teaches how to bank 700k every month.

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This aggrieved individual was raving and venting his frustrations on the ad about how he was convinced by someone to join and since then he hasn't made a penny.

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There were other comments as well in support of this. One claimed to have borrowed money to register and is now in debt because of this affliction marketing.

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I found myself caught between delirious laughter and pensive concern.

I mean there is a lot of money in affiliate marketing, right? We all know this.

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But, I wouldn't blame them for their view either. When you look deeply, you will see that only about 20% of affiliate marketers are actually "banking the said 700k monthly".

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This is the general submission of "The Pareto Principle" as seen in the visual design I made above.

This trend is not seen in affiliate marketing alone. The same holds in physical businesses.

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There is always that market woman whose front is always busier and to the envy of some of her neighbors. There is that one shop in the street where everyone prefers to go.

Or that freelancer or internet marketer who always gets more business than others.

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It begins to feel like some are using voodoo. How can you explain not getting any results from the same thing someone else is making a kill.ing from!?

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No, the world is not against you. If it is any consolation, you are insignificant in the grand scheme of things so no one is out to get you.

What then do the 20% of the people do to control 80% of the wealth?

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Below are the top 10 things that the successful 20% of business owners(online or offline) did to get there.

We are going to take them one after the other over the coming days.

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Here is a snapshot of the list:

👉1. Avoid bad debt.
👉2. Pick a market you can win.
👉3. Pick honest mentors.
👉4. Creat your own business system.
👉5. Overcome rejection and leverage on collaborations.
👉6. Undervalue your time.
👉7. Re-invest until it stops working.
👉8. Fully invest early profits into growing quicker and learning faster.
👉9. Track what you are doing
👉10. Do not let excuses destroy you.

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It will be a wild 2 weeks here with case studies of the application or transgression of each rule with their consequences.

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the Admin.

09/08/2022

You may not have noticed but between the late hours of Monday and the early hours of today, Google servers went down! Users in several countries were affected by this server outage.

Google said the outage was caused by a "system update issue" and affected both "Search"- a rare mishap for Google's Core product!- and " Map" features.

For the time it was down, search and map features were inaccessible. Over 40,000 users in the US-flagged the issue on the website, DownDetector.

Imagine the Uber driver not being able to pick you up! Or finding yourself in the wild with nothing and not finding results to "how to kill a lion with bare hands".

Moments like this remind us of how important it is to always have safety measures and backup in anything we are doing online. If anything can go wrong, it will at some point.

One big backlash of google's server issues was the spooky behavior of search engine result pages(SERPs).

Pages were dropping on and off the top page and websites lost their ranking temporarily...hopefully.

Google says the problem has now been resolved but we recommend you check out your ranking positions to ensure they have not been permanently affected overnight and take measures to restore them if they have been affected.

It was also gathered that an "electrical incident" at a Google data center in Council Bluffs, Iowa, critically burned three workers on Monday. Google however told CNET the incident has nothing to do with the outage.

In any case, we do hope the issues are well and truly over.

Image: Semrush SERP volatility sensor.

25/04/2022

GOOGLE ALERTS- The internet spy that works for you.

Have you ever gotten an info about a great opportunity online only to realize the opportunity is no longer available because someone already got the info earlier and took advantage?

I'm sure you would have been thinking..

"if only there was a way to put a tracker on some words and opportunities so I am among the very first persons to know about it when it is mentioned anywhere on the internet!"

Well, wish granted!

That wish was granted a long time ago by google in the form of google alerts.

In case you are hearing of it for the first time, Google alerts is a very useful tool by google that sends you an email anytime your selected keywords are mentioned on the internet.

********* ******** *********

Let's say you have been looking for opportunities to travel out of the country on scholarship, you could set an alert for "full scholarship opportunities".

When anybody anywhere in the world posts about full scholarship opportunity, google will send you an alert so you can take advantage fast!

Anybody can use this; it is free!

A graphic designer can set alert for "graphic design jobs".

A digital marketer can set alert for "digital marketing roles".

A copywriter can keep track on writing opportunities.

Contractors, fashion designers, knowledge seekers... everyone can use this feature to remain relevant in their field and find new opportunities.

Whenever a new way of doing something you are tracking is posted you get to learn it fast and take an early lead.

You could learn about new affiliate marketing platforms and strategies, new digital marketing practices, newest trend in fashion, newest gadgets, softwares, and machines for your field.

You can keep yourself ahead of the pack.

It is simple to set up. Just go to your browser and type google alert. If you have already signed in to google on your device you do not need to register.

You just set up the words and phrases you want to track. You can select how often you want to receive alerts and a lot more.

16/04/2022

"A satisfied customer is a gift that keeps giving."

CUSTOMER VALUE JOURNEY

STEP 8: PROMOTE

The bottom line is that if you treat your customers right they will always bring more business.

This is why as a business owner of any kind, you need patience and emotional intelligence.

It does not do you any good to prove to your customers you are right and know better.

Unless you have decided to be right and broke.

One key difference between advocacy and promotion is that

advocacy is passive promotion and mostly requires you to start the

conversation before these loyal customers can come in and back you with their happy reviews.

In promotion however, these die-hard loyal customers go out of their way

to actively talk about you to anyone who needs what you are offering without the promise of a reward.

These kind of customers must have had a really good experience with your product and services... or they may be family members and friends who love you to the moon and back.

Both this and previous stage have the same effect.

Because the recommendation is coming from their friend, these new

customers will buy without you doing any work or spending any money to get them.

The only thing you need to do is to get their contact and continue to

engage them and move them through the customer value Journey themselves.

This is where you want your business to be.

This is how you work smart as a business person in this digital age.

Everything we have talked about so far is not for big businesses only.

It used to be until digital marketing made it easy for just about anybody to use.

You should find ways you can apply these in your business as well.

If you need further clarifications on anything I have said from the first step down please feel free to message me to clear it up.

Till we write you again... Wishing you massive sales

13/04/2022

"The real value of a customer is not in the product they bought today. It is in the business they bring tomorrow."

CUSTOMER VALUE JOURNEY

STEP 7: ADVOCATE

Social proof is the name of the game. The more people talk about you, the more business you get.

The life of every business is refferals.

How do you know a customer has become an advocate for your business?

Whenever they see your ad, they endorse the quality of your courses , training, products, or services in the comments section.

You will see a lot of comments like that on some ads.

Those comments are very valuable and tell you how much effort that person or brand has put into developing a customer value Journey... consciously or unconsciously.

Positive reviews from these advocates will bring you more business.

This is the principle of "transfered trust" in social media marketing.

They do not trust you directly but they trust what their friend or people like them are saying about you.

This can also happen in your business. However, you must make your own luck. Here are some things that can make your customers fight for you:

✅Have a good customer management system.

✅Have really good products and services.

✅Give them a reason to...ask them for reviews

A lot of marketing platforms use this.

They create referral bonuses that encourage people to get more people into the business.

You can encourage them to write a review to win a prize or get a service/product for free.

However you choose to do it, these customers will be willing to talk about you because you delivered value to them.

You have seen how to convert total strangers to advocates for your business.

What though is the difference between a customer who advocates for your brand and one who promotes it?

This is what we'll be talking about in the last stage of the customer value Journey.

We've come a long way! Be here for it.

From Digital Genie.

11/04/2022

The whole idea of ascension in digital marketing is to take your

customers to a point in their relationship with you where they

trust you so much they can bring out a huge sum of money to buy your

products, services, or ideas and even market you to their friends.

But how do you make someone pay you 50-100 thousand naira for a training, service or product?

As a small business your best bet will be to use the "progressive conversion method" where one little offer, one little contact, takes you closer to the bigger goal.

******* ****** ******

👇How do you do this in practice?

Let's say you have designed a very detailed course with supplemental videos or training on video marketing for $10.

Here is what you should do:

👉 Use a micro-offer that you know will get the attention of anyone who will need a full knowledge of video marketing.

👉You could start by organizing a training on "how to make captivating intro videos for big brands" using a particular app(inshot, KineMaster, motion alight, etc).

This is called the "bait offer".

👉 Place this training at $1 and run a high converting ad or a remarketing ad using your google analytics code and Facebook pixel for high precision targeting.

This will show your ad to people in your customer value Journey who have visited your website or social media pages and are very much interested in video marketing.

*Adding a charge no matter how small is better than going entirely free. That one dollar access fee will help you to sieve out people who will never be able or willing to buy your main offer.

If anyone cannot or will not pay a dollar for a course then you can be certain they will not and/or cannot also pay $10 dollars.

These are the kind of people that start leaving the group once they hear the basic class is over.

They are only there to get whatever they can get for free and the manner in which they leave can destroy your carefully planned strategy.

Chances are high that anyone who pays that $1 will,

after having a taste of this training, be more hungry for the knowledge in the advanced class.

Plus, it also generates fund for further advertising.

👉 You could charge $8.9 for this advanced class... for professionals.

Who wouldn't want to be a professional?

So many people who would not take the direct $10 offer will change their mind after the basic training as long as it is valuable.

You could also make the first offer entirely free if crowd is what you are after.

What ever you choose, make sure you deliver so much value that anyone taking the small bite will also be interested in having a mouthful of it.

Selling online is easy if you learn to build a system patiently. Developing a digital marketing plan for your business will help you achieve your sales goals online.

Digital Genie

03/09/2022

27/08/2022

25/08/2022

21/08/2022

19/08/2022

09/08/2022

25/04/2022

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11/04/2022

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