14/05/2023
Deeper facts about Hilda Baci's Cook-a-thon!
It’s not just the fact that Hilda Baci is trying to break a World Record with her cook-a-thon…
What is really amazing is how she has established a new pop culture through this attempt.
Everything is well thought-out.
Everything is on point.
She made a brilliant branding and marketing plan around this mission.
From the location she chose to show off her skills, to the design of the container…
The access to feeding on the energy of those who come around to see and support her through the glass walls…
And also, in return, feeding the audience from the dishes she has been making for the last 60 hours!
The engagements on social media...
A popular live band is already set for Sunday groove while she cooks.
People literally campaigned for the band to come along and support her.
Celebrities are cheering her on.
We don’t know her, but we see her!
Influencers are caught up in the hype of the show.
Everyone is involved!
Eyeballs on Hilda!
It’s a carnival!
An impressive festival of food, people, music, and culture.
And it’s not even a show!
It is just ONE woman wanting to break a record.
The branding is brilliant! 👏🏽👏🏽👏🏽
This kind of coverage is what big establishments take months to curate with heavy budget that goes through different stages of approval.
But look at one black beautiful wom.a.n simplifying what it means to live your dream, and get people to come along for the ride.
Hilda Baci is not just setting the Guinness World Record…
She is setting a new celebration for Nigeria.
This is what it means to create content.
Well done, queen! 🙌🏽🙌🏽
