
14/09/2025
Wow! When Hilda Baci teamed up with Gino to cook the largest pot of jollof rice for the Guinness World Record, it wasn’t just about food — it was a big win for tech, business, and the economy.
Tech made it global – from drones capturing every angle to social media turning it viral, the whole world got a taste of Nigeria’s creativity.
Business got it right – Gino nailed their branding move. Attaching their name to this record-breaking event pushed their products deeper into the hearts (and kitchens) of consumers.
Economy felt it too – this kind of spotlight boosts tourism, promotes agribusiness, and reminds the world that Nigerian food is not just culture, but also big business.
At the end of the day, it’s more than jollof rice. It’s proof that with the right mix of innovation, culture, and enterprise, Nigeria can cook up something the whole world pays attention to.
Big congratulations to Hilda and Gino. This is more than food — it’s a case study in turning culture into opportunity.