14/05/2024
How to Reach the Right Audience When Running Real Estate Ads on Facebook and Instagram
Hey realtors, before you run your next ads there are Five targeting options you need to put in mind.
Here are some targeting options that can help you reach the right audience on Facebook and Instagram.
1. Location Targeting:
This is the most important targeting option for realtors. Set a specific zip code and radius so that you only show ads to those who are likely to be interested in your properties.
2. Demographic Targeting:
Consider age, gender, income, occupation, education, and marital status so you can tailor your marketing messages to attract a specific type of potential buyer or seller.
3. Psychographic Targeting:
This type of targeting is more behavior-centered.
Understand the mindset of your target audience so you can tailor your real estate sales copy accordingly.
4. Behavioral Targeting:
This type of targeting is like the little brother of psychographic targeting.
It involves tracking and analyzing user behavior on websites and digital platforms.
5. Geographic Targeting:
Reach people actually interested in the location of the property you promote. Focus on reaching specific audiences based on their location, which can include potential clients in a particular city, state, region, or specific neighborhood.
6 Retargeting:
Retargeting is the “stalking uncle” of all the above real estate targeting types. When you look at a pair of shoes online, only to see ads for those same shoes following you around the internet for weeks.
By using these targeting options, you can increase your chances of reaching the right audience for your real estate ads.
Always remember to tailor your marketing messages and content to your target audience's demographics, psychographics, behaviors, and preferences to achieve a better message-market fit and increase your conversion rates.
Need help with 100 targeting options that will help you reach the audience for your real estate business?
Type "100" in the comment session.
