
29/05/2025
Think your copy is working?
Let’s find out.
Would you stop scrolling to read what you wrote?
Would you actually enjoy reading it or does it sound like you're forcing a sale?
Would you trust and buy from yourself based on that caption, email, or ad?
Because here’s the truth:
Effective copy isn't about “sounding nice” or being grammatically perfect.
It’s about making people feel seen, understood, and moved to take action.
Here’s what truly great copy does:
a. It speaks directly to your ideal audience.
Not just “everyone.” The dream client who needs what you offer and is ready to pay for it.
b. It highlights the benefits, not just the features.
Your product might be “handmade” or “affordable,” but what does that mean for your buyer? Does it save them time? Make them feel confident? Help them look like a boss?
c. It taps into emotion, not just logic.
People buy based on how something makes them feel, then justify it with logic later.
d. It ends with a clear CTA. A next step.
Don’t assume people know what to do. Tell them: “Click the link,” “Send a DM,” “Save this post.”
The best part?
Great copy doesn’t sound like it's trying to sell you something.
It should read like a conversation that connect, convinces and converts .
And if you’re ready to stop guessing and start writing copy that actually drives results, then it’s time to learn how to do it the right way.
Want to master the art of persuasive copy that sells without being pushy?
Join our copywriting coaching classes. We’ll break it down step by step. Drop a “READY” in the comments or DM us “COPY” to get started.