Practitioners in this growing sector of the nation’s economy touch our lives on a daily basis. They are the businesses we participate in for enjoyment (films/movies, concerts,reading) engage in for business (Architecture, design, interior decor, marketing and branding). The creative industry consists of a large portion of the employees in the ‘informal sector’ of out economy .It is a robust and fo
rmidable economic growth sector.These people constitute the cornerstone of our nation’s tourism potential and the people who help to integrate our culture into our livelihood.There is already a global interest in the creative and cultural industry as a vehicle
for driving each country’s individual essence in the global market. Our creative industry therefore can be a formidable group of talented people whose activities can be aggregated to form the very essence of our ability to distinguish ourselves
from the rest of the world. Indeed, we are a people of rich cultural heritage; the platform upon which original and unique business ideas are built and sustained.
