Úrú Collective

Úrú Collective Úrú Collective is a talent management and creative agency. We connect global brands to African culture through talent, content, and influence.

23/07/2026

"In Yorubaland, Èsù is the most important Òrìsà now and then. The way Jesus Christ is to Christianity is the way Èsù is to us."

- Oreoluwa Adedoyin, Ifá Priestess

13/07/2026

"I'm eastern extract. I'm Igbo. It's different there. My parents orchestrated my future."

Last week, Jim Iyke joined Joey Akan on The Joey Akan Experience to share his transition from Nollywood's bad boy to sage savant — and the internet has had a lot to say about it.

Thank you to Jim Iyke for his time and his honesty. Watch on YouTube or listen wherever you get your podcasts.

https://www.urucollective.co/the-joey-akan-experience-links

07/07/2026

"External forces play a big part in who you become... Not knowing when to exit the stage is a big problem in entertainment."

-- Jim Iyke on The Joey Akan Experience

07/07/2026

"There is no bigger enabler than the entertainment industry. This is where demons live. Entertainment is totally created and orchestrated to extol the virtues of Satanism."

-- Jim Iyke on The Joey Akan Experience

Thank you so much for sharing our story VoyageATL Magazine Check out the full article via the link in our bio.
27/06/2026

Thank you so much for sharing our story VoyageATL Magazine

Check out the full article via the link in our bio.

24/06/2026

What is the origin of Layi Wasabi's 'The Law'?
Layi Wasabi:

23/06/2026

Layi Wasabi: The advent of skit-making watered down comedy.

23/06/2026

How quickly can a comedian buy a house in Nigeria?

Layi Wasabi:

Happy birthday, Agbani!Our favorite Beauty and Lifestyle creator.Cheers to a new chapter! 🥳
20/06/2026

Happy birthday, Agbani!

Our favorite Beauty and Lifestyle creator.

Cheers to a new chapter! 🥳

Desirée Iyama. Lagos Fashion Week ‘25.Shot by: Nneka Mo
14/06/2026

Desirée Iyama. Lagos Fashion Week ‘25.

Shot by: Nneka Mo

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