09/10/2026
1. Owned Traffic
Your audience: email list, social media, blog subscribers
Benefits: free, high trust, repeatable
Strategy: nurture leads through valuable content and
consistent engagement
2. Earned Traffic
Organic reach: SEO, social shares, guest posts, collaborations
Benefits: free, credibility-building
Strategy: focus on niche communities and high-value content
3. Paid Traffic
Ads on platforms like Facebook, Instagram, TikTok, Google
Benefits: immediate, scalable, targeted
Strategy: start small, test, optimize, then scale profitable
campaigns
Exercise: List all traffic sources available to you. Classify them as
Owned, Earned, or Paid. Identify 1–2 to focus on this month.