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The Yeoja Initiative

Founder @ The Yeoja Initiative · Building lead-driven content & marketing systems for founders and impact-driven businesses

14/08/2026

I made 5 sales in 7 days with no big audience.

Not because I suddenly became a money guru.

Not because I had a giant email list hiding in the back.

Not because the algorithm woke up and chose kindness.

I spent one week writing a book about my relationship with money — the vague, avoidant, slightly dramatic relationship I had with it.

And then I shared it.

That was it.

One post.
One link in bio.
One slide added to a carousel.
One message I actually believed in.

And people bought it.

Not because everything was perfectly polished.
Not because I had a 17-step launch funnel.
Not because I performed “expert” on the internet.

They bought it because the message was clear enough for the right people to recognize themselves in it.

That is the part we keep overcomplicating.

You do not need a massive audience to sell.
You need:
- a clear message
- consistent visibility
- something worth buying
- and enough courage to actually talk about it

Precision beats panic posting.
Clarity beats “look at me, please.”
Consistency beats disappearing every time your brain says, “Who do you think you are?”

The takeaway?

Focus on precision.
Focus on consistency.
Focus on cleaning up your message.

Show up with clarity.
The right people will find you.

If you want a copy of The 9 Layers of Money with a limited discount code, DM MONEY and I’ll send it to you.

12/08/2026

If your content feels like shouting into the void, you probably do not need to post louder.

You need a system that teaches you what people actually care about.

This case study started from zero:
- no established content system
- no proven format
- no clear performance data
- no “secret strategy” hiding in a Google Doc somewhere

Just consistency, testing, and enough honesty to stop pretending every post needs to be perfect.

Over 6 months, that turned into:
- 125,667 views
- 58,567 impressions
- 257 subscribers
- an 8,160-view highest-performing video

But the real lesson?

The best-performing content was not the most polished.
It was simple.
Human.
Specific enough for the right people to recognize themselves in it.

That is what a content system gives you.

Not just “post 3 times a week and hope the algorithm is in a generous mood.”

A real system helps you:
- test hooks
- understand what people respond to
- keep the story intact
- adjust without spiralling
- build visibility around what actually works

Because consistency gives you data.
Story gives people a reason to care.

And when you combine both, content stops feeling like random acts of posting.

It starts becoming a growth engine.

If you want to build content that feels clear, strategic, and actually connected to your business, comment GROW below and I’ll send you the link.

11/08/2026

Claude + Notion = my content automation dream team. 🤝✨

I plan, draft, and repurpose posts in minutes (not hours) so I can spend more time creating and less time copy/pasting.

Want me to make it a total no-brainer for you? Comment 𝗔𝗨𝗧𝗢 below or DM me and lets have a chat! 👇

10/08/2026

Kinda chic to finally get seen for the work you’re already this good at.

And yes, I mean that with my whole chest.

Because if you’re excellent at what you do, your online presence should show it. That is the whole point of The Yeoja Initiative.

Not in a “let’s perform confidence on the internet until we all collectively dissociate” way, but in a very practical, very necessary way.

You can be amazing in the treatment room, brilliant with your clients, obsessed with the details, and still be almost impossible to understand online.

That is not because you are not good enough. It is because your content is not doing its job yet.

Your online presence should make people understand what you do, who you help, why it matters, and why they should trust you before they ever send the DM, click the link, or book the call.

If your work is strong but your content feels vague, scattered, or very “I posted because Instagram bullied me into it,” that can be fixed.

You do not need to become someone else online. You need a clearer system around what already makes you good.

Ready to be online in a way that actually reflects the work?

Like, follow, and share for more content.

10/08/2026

What I would do differently if I started over 👇🏽

I definitely needed to grow and understand what my direction was. Only then could I understand what my purpose was and clean up my offer.

Key takeaway:
Pick a niche that you know and understand. The better you know your audience , the better your content and messaging will be.

Hope this helps ✨

02/08/2026

Hey, I’m Thirza 👋

I’m a digital & content strategist helping aesthetic skin clinics + beauty business owners become 𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘰𝘯𝘭𝘪𝘯𝘦, with content that feels like you, attracts the right people, and turns attention into bookings 💆♀️📲

Because being amazing at what you do shouldn’t mean staying a best-kept secret 💛

Want a visibility plan that fits your clinic? DM me “𝗩𝗜𝗦𝗜𝗕𝗟𝗘” and I’ll tell you what to focus on first. 💌

01/08/2026

🔥 The thing that’s blocking your growth right now might not even be about your business.

I’ve been noticing lately how much resentment I still carry from my last job, showing up in ways I didn’t expect. Old frustration with a boss who never saw my true worth, creeping into how I price myself now. A leftover need to prove something to people who don’t even think about me anymore.

Here’s what I’m learning, the thing holding you back rarely shows itself clearly. It hides in your pricing, your hesitation, your need to overdeliver just to feel safe.

So today I’m doing the unsexy work, actually sitting with that resentment instead of pushing past it. Because you can’t build a business on unprocessed anger and expect it to feel light.

If something from your past keeps showing up in your present, that’s not a coincidence, that’s information asking to be looked at.

💭 What’s the one thing from your past that keeps sneaking into your business decisions?

31/07/2026

𝗜 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘁𝗶𝗺𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗵𝗼𝗻𝗲 𝗰𝗮𝗹𝗹 📞

I was at home, completely overwhelmed about whether I should quit my job or not.

My heart was racing.

My breathing felt tight.

So I turned my phone off and did a full hour of meditation because I needed to calm down before making a decision.

Five minutes before the meditation ended, my phone rang.

It was Pelin. A friend I hadn’t spoken to in five months.
And before I even told her what was going on with me, she started telling me how stressed and unhappy she was at work too.

Same company. Same city. Same feeling.

By the end of that call, we had basically said it out loud:

𝗪𝗲’𝗿𝗲 𝗾𝘂𝗶𝘁𝘁𝗶𝗻𝗴.

Two days later, we both handed in our resignation.
I almost backed out the next day, because of course I did 😅
But knowing she had done it gave me the courage to follow through too.
I don’t think I’ll ever forget that.

Please make sure to support and follow her 🫶

And if you ever go to Lisbon, make sure to book her as your personal tour guide 🇵🇹✨

She’s one of those people who makes a place feel even more alive. 🔥

29/07/2026

🚀 𝗩𝗶𝗿𝗮𝗹 𝗛𝗼𝗼𝗸 𝗦𝗲𝗰𝗿𝗲𝘁𝘀: 𝗚𝗿𝗮𝗯 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆!

👀 Want people to 𝘴𝘵𝘰𝘱 𝘴𝘤𝘳𝘰𝘭𝘭𝘪𝘯𝘨 in the first 3 seconds?

Here’s the simple hook formula that works:

✅ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻 (make them 𝘧𝘦𝘦𝘭 something) + ✅ 𝗖𝗹𝗲𝗮𝗿 𝗮𝗰𝘁𝗶𝗼𝗻 (tell them exactly what to do next).

Try it in your next Reel and watch retention jump. 📈

💬 Comment 𝗟𝗢𝗢𝗣 and I’ll send the full hook breakdown.

28/07/2026

𝗙𝗮𝗺𝗶𝗹𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗩𝗶𝗿𝗮𝗹 𝗩𝗶𝗱𝗲𝗼𝘀

👪✨ Family videos are quietly the _stickiest, _because we instantly understand the roles, the stakes, and the emotions.

Here’s why stories about parents, birthdays, and “family secrets” hold attention (without needing tons of context):

• 🧠 𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀: everyone knows the “mom,” “dad,” “siblings” dynamic.
• 🎂 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝘀𝘁𝗮𝗸𝗲𝘀: celebrations + conflict = easy tension and payoff.
• 🤫 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗵𝗼𝗼𝗸𝘀: secrets and “wait, what?” moments keep people watching.

Want the full breakdown + hook ideas you can copy? Comment 𝗟𝗢𝗢𝗣 and I’ll send it to you. 🔁💬

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https://theyeojainitiative.com/

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