Broma 16

11/05/2026

Spotify’s Verified Artist Badges Reflect a Bigger Shift in Music Rights Management

The "Verified by Spotify” move reflects a growing industry focus on authenticity and trusted artist identity. As AI-generated music continues to scale across streaming platforms, accurate attribution and verified ownership are becoming increasingly important for rightsholders, platforms and listeners alike.

At Broma 16, we continue to ensure that our partners’ rights are properly managed, repertoire precisely tracked and royalties collected in full, across all territories and DSPs in an increasingly fragmented digital landscape.

https://techcrunch.com/2026/04/30/spotify-introduces-verified-artist-badges-to-help-distinguish-humans-from-ai/

Spotify looks for an identifiable artist presence both on and off platform, like concert dates, merch, and linked social accounts on their artist profile.

08/05/2026

AI Assistants Are Becoming the New Discovery Layer for Music

Anthropic’s new Claude integrations with apps like Spotify signal a broader shift in how users may interact with music platforms in the future. Instead of browsing streaming services directly, listeners are increasingly relying on AI assistants to discover, recommend and play music across ecosystems.

For our partners, this highlights the growing importance of accurate rights management and cross-platform tracking. As music usage becomes more fragmented across AI-driven platforms, ensuring that royalties are properly matched, tracked and collected will become increasingly critical.

We continue to follow how AI is transforming the digital music ecosystem — helping rightsholders take advantage of new technologies while ensuring their music usage translates into measurable revenue.

The AI chatbot is becoming a one-stop shop for all your app needs.

07/05/2026

6 Billion Track Saves: TikTok Discovery Is Now Directly Driving Royalties

TikTok’s “Add to Music App” feature surpassed 6 billion track saves in 2025! Users are no longer just hearing tracks on TikTok - they are actively saving them into Spotify, Apple Music and other DSPs.

For Broma 16 partners, this is an important signal. TikTok is evolving into a powerful discovery-to-streaming funnel that directly impacts royalties and catalogue performance.

We work to ensure that when music gains traction across platforms like TikTok, the resulting usage and downstream royalties are properly tracked, matched and collected worldwide - so viral momentum translates into actual revenue for rightsholders. Are you fully covered for TikTok collections worldwide?

https://www.musicbusinessworldwide.com/tiktoks-add-to-music-app-tool-surpasses-6b-track-saves-in-the-past-year/

TikTok said those 6 billion track saves translated to “many, many billions more streams in repeat” on platforms like Spotify, Apple Music and Amazon Music.

06/05/2026

Proud to share that Andreas Kefalas, Chief Data Officer / Head of Copyright at Broma 16, will be speaking at Athens Music Week as part of the panel:

🌍 “From Local Traction to International Markets: How Greek Artists Grow”

May 7 | 15:00–16:30 (Goethe Seminar Room)

This panel brings together experts to explore what actually drives international growth: from building the right teams and partnerships to navigating streaming, digital distribution, data and global positioning.

Andreas will contribute Broma 16’s perspective on copyright, data, and the infrastructure behind sustainable international expansion.

Moderated by Mandy Salem-Aubry (MSA Music Services) and joined by:

Mihalis Kaloudis, The Orchard Greece
Andreas Periklis Metaxas, Stay Independent
Panagiotis Loulourgas, Panik Records

🤝If you're attending AMW, don’t miss it - and feel free to reach out to connect!

21/04/2026

Payday Publishing appoints Broma 16 as its exclusive catalogue representative in multiple Asian and CIS countries

We’re pleased to announce that Broma 16 has entered into a new agreement with Payday Music Publishing, a US-based music publishing company representing a diverse catalogue spanning multiple genres, with a strong focus on contemporary music.

This marks another step in expanding our global network. We’re excited to be working with the Payday Publishing team and look forward to building a strong and impactful relationship together.

14/04/2026

🌴 Broma 16 is heading to IMS Ibiza 2026

Looking forward to International Music Summit Ibiza next week — one of the key global gatherings for the electronic music industry.

IMS brings together artists, innovators, and industry leaders to explore the future of music, technology, and culture. And we'll be there to join the conversations:

→ How rights and royalties evolve in an increasingly complex digital ecosystem
→ Where value is being lost — and how to capture it
→ What the next generation of music infrastructure should look like

We're there April 22–24. If you’re attending and want to talk about unlocking missed royalties, or exploring new revenue sources and territories - drop us a line and let’s connect.

International Music Summit is a thought-leadership platform for industry, culture and education in electronic music. The organisation champions ethical and sustainable growth and aims to be a catalyst for positive progress and transformation from the boardroom to the dancefloor.

13/04/2026

Broma 16 partners with Identity Music

We're pleased to start working with Identity Music Ltd, a UK-based independent music company supporting a growing roster of global independent artists and record labels across all genres.

This reflects our continued focus on building strong relations across the global music ecosystem and expanding our network across new territories.

Looking forward to our collaboration!

09/04/2026

Instagram is becoming the music superfan hub... but will that value be fully monetized?

New data from Luminate confirms what many in the industry are starting to feel: Instagram is where music superfandom is actively built.

And here’s the shift: more engaged fans don’t just stream more. They create more content. They generate more usage: across platforms, formats, and contexts.

That leads to a simple reality: more usage = more revenue potential…but also more blindspots, or touchpoints where that revenue can be missed.

At Broma 16, we continuously improve how we identify and track new and growing music usage opportunities.

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

06/04/2026

We are getting ready for Tallinn Music Week!

Excited to be part of one of Europe’s most forward-thinking music industry gatherings, where creativity, technology, and the future of music come together.

🎤 Also really looking forward to hearing Magne Furuholmen (A-ha) speak - always great to see artists who have shaped global music culture share their perspective.

If you’ll be there, let’s connect. Whether you’re a publisher, label, platform, or just curious about unlocking the full potential of your music rights, we’d love to talk.

Tallinn Music Week (TMW) is one of the most acclaimed new music and city culture festivals and key networking events for music and creative industry professionals across Europe, held annually in the capital of Estonia Tallinn since 2009.

03/04/2026

YouTube is moving into identity rights - and this is bigger than it looks.

Among the many developments we track across platforms, this one stands out.
YouTube is rolling out a new AI-powered “Likeness Detection” tool, allowing artists to identify and request removal of content where their face is generated or altered by AI.

At first glance, it’s a safety feature - but it actually signals something much larger. We are now entering a phase where:
- Face becomes an asset
- Identity becomes trackable
- AI-generated likeness usage becomes claimable

And where there is tracking — there will be monetization, claims and new revenue channels for rightsholders.

At Broma 16, we see this as an important shift toward new licensing practices and emerging usage types that are likely to scale very soon. And in the ecosystem that’s shaping today there will always be more royalties to collect!

Recent coverage highlights that YouTube is already moving in this direction. https://www.theverge.com/ai-artificial-intelligence/891678/youtube-is-expanding-its-ai-deepfake-detection-tool-to-politicians-and-journalists

Likeness detection is like Content ID, but for faces