
04/04/2025
Here's the brutal truth: you can wrap a turd in silver paper, but it's still a turd...
That's what happens when companies throw MONEY at pretty logos while their core brand bleeds out.
Look, I've seen this pattern 75+ times with global brands...
When growth flatlines, everyone rushes to "fix the visuals." New website. Fresh colors. Fancy design work.
But here's what NOBODY wants to admit:
If your customers don't understand what you do or why they should care... a new logo won't save you.
Quick test: Ask 10 team members to explain your company in one sentence. Then ask 10 customers.
If the answers don't align 75% of the time... you don't have a design problem.
You have a CLARITY problem.
Think of it like marriage - would a new suit fix a broken relationship?
Then why expect a rebrand to fix broken messaging?
đĄ Drop a "+" below if you've ever fallen into the rebrand trap. Let's talk about what actually fixes brand problems.
Read more here: https://bit.ly/3R5cRRE