26/07/2025
Turn Strangers into Buyers
The N^CATT Funnel,
Stop burning cash on ads that don’t convert. Use this proven framework:
✅ [N] Niche Down
→ Passion + Skill + Demand = Profit.
→ Example: Not “Makeup artist" → "Wedding makeup for brides under 30.”
✅ [C] Content = Trust
→ Educate first (free guides, reels, blogs).
→ Sell only after you’ve solved a micro-problem.
✅ [A] Attention = Get Seen By The Right People
→ Google Search: Appear when customers type "how to fix [their exact problem]"
→ Ads: Target only "people who need you now"
✅ [T] Trust = Free Value
→ Give templates, audits, or checklists.
→ No one buys from strangers.
✅ [T] Transaction = No-Brainer Offers
→ Bundle solutions (e.g., “SEO + 6-month support”).
→ Add urgency: “5 spots left.”
Why it works?
You’re not selling—you’re guiding buyers to say “Where have you been all my life?”