31/08/2025
Ever feel like your Meta ads are just burning cash without much return? 😩
Let's talk detailed targeting, it's a game changer for showing your ads only to group of people who actually want what you're selling. No more blasting everyone; focus on the right crowd and watch sales climb.
Think about it: If you're selling coffee mugs, why waste money on random people? Target coffee addicts who shop online instead. Boom, better results!
Meta makes it easy with three buckets:
Demographics (who they are),
Interests (what they dig),
Behaviors (what they do).
Demographics: Basics like age, job, or family life. E.g., target college grads, teachers, or parents with toddlers.
Why? If your perfect customer is a busy mom who teaches, she'll actually care about your kid-friendly planners.
Interests: Stuff they love, like hobbies or pages they follow. E.g., hikers, cooking fans, or Nike followers.
Why? Someone into cooking? They're prime for your kitchen tools.
Behaviors: What people actually do, like shopping habits or travel. E.g., frequent online buyers, iPhone users, or folks who fly a lot.
Why? Catch them in action, show travel gear to hikers, and they're hooked!
To make it work: Sketch your "ideal customer" quick like, "30-40 year-old parents who love fitness and shop online tons."
Then plug that into Meta: Pick matching demographics, interests, and behaviors when setting up your ad.
What's your ideal customer look like?
Drop it below or hit me up, let's brainstorm your next ad!