30/07/2024
“Dolphin On the Road” is one of the viral campaigns I in Nepal that we executed for one on our top clients in September, 2022.
Under this unique campaign, the BYD Dolphin was wrapped with stickers representing a dolphin in the sea, and was driven around the Kathmandu valley for around 1 week. People who spotted the car around the valley participated by posting a video of the car on various social media platforms like Facebook, Instagram, and TikTok to win attractive prizes.
The campaign was able to get create quite a stir among the public getting a total of 238 participations and 17,953,400 views on the unique hashtag and that was created for the campaign.
Campaign Executed by: .np