16/08/2026
Save this before you touch Ads Manager again.
Most people running Meta Ads have no idea if their numbers are actually good or bad. They just look at “did I get clicks” and call it a day.
Here’s the full 2026 benchmark sheet. CTR, CPC, CPM, ROAS, conversion rate, video hook rate, bounce rate, creative testing volume, all 25 metrics that actually tell you if your campaign is healthy or bleeding money.
Swipe through both parts and save it. Next time your ad is “not performing,” you’ll know exactly which number is off instead of just guessing and pausing the whole thing.
A few worth checking first:
CTR should sit around 1.8% to 2.2%
CPC in the $0.78 to $1.72 range (restaurants tend to run closer to $0.52)
CPM around $14.19
ROAS between 1.86x and 1.93x
If you’re way outside these, that’s your starting point, not your ad account.
We put this together after auditing funnels for businesses right here in Pokhara. If you want your last campaign checked against this sheet, send us a DM.