True Crime With Jenny

10/12/2023

New video live now! Part 1 on the Scott Guy Case:

This infamous New Zealand case is like something out of a Shakespearean drama.Today this is part one of two deep dives into the horrific murder case of Scott...

25/05/2020

Harsh truth: no one cares what you have to say unless it’s useful. ⁣
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⁣If there’s one thing you remember with marketing it’s that the only thing anyone cares about is what YOU can do for THEM.⁣
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⁣Therefore, your posts need to be high-quality, valuable content that they’ll find useful.⁣
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⁣What exactly do I mean by “valuable”?⁣
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⁣Valuable content offers something useful to the consumer. ⁣
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⁣It could be a how-to or a best practices guide including tips and tricks.⁣
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⁣Teach them how to do what they could pay YOU to do.⁣
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⁣Aside from your followers coming to know, like and trust you, there are a couple reasons why this is so effective: ⁣
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⁣1️⃣ It displays your expertise within your niche.⁣
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⁣Many people are unlikely to go to the lengths required to truly nail their online marketing and posting. ⁣
⁣When you’ve clearly demonstrated your value and knowledge they are much more likely to hire you or someone else to do it for them.⁣
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⁣2️⃣ You’re engaging in the rule of reciprocity.⁣
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⁣In Influence: The Psychology of Persuasion by Robert B. Cialdini, Cialdini talks about the principle of reciprocity — if you offer your services for free to a few people, it’s likely that at least one of them will return the favor by offering you ongoing work. ⁣
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⁣Your “free” services are your pieces of high-value, actionable content. ⁣
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⁣Whether people realise it or not, you are priming them to say “yes” when you do eventually ask for the sale/action.⁣
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⁣Anyone can throw up a quick post. ⁣
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⁣A person/business/brand worth engaging with offers content that the follower can save for later and refer back to.⁣
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⁣Some ideas for valuable content include:⁣
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⁣⚡️ How to guides⁣
⁣⚡️ Best practice tips & tricks⁣
⁣⚡️ eBooks⁣
⁣⚡️ Podcast downloads⁣
⁣⚡️ Free courses⁣
⁣⚡️ Templates⁣
⁣⚡️ Free consultations⁣
⁣⚡️ Evaluations⁣
⁣⚡️ Webinars⁣
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⁣Think about how you can go above and beyond to make the lives of your target market easier.⁣
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⁣Drop an 💪 below if you agree!⁣
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24/05/2020

According to LinkedIn, 94% of small businesses use social media for marketing.⁣
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⁣If you're not using social media to market your business then you're missing out.⁣
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⁣How can you amplify your brand through social media marketing? The first step is having a plan in place/content strategy. ⁣
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⁣Without a content strategy you’ll waste your time posting for the sake of posting without any payoff.⁣
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⁣It’s one thing to know you need to be active and posting valuable content, but it’s another to actually know WHAT to post.⁣
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⁣For this, you need a content strategy.⁣
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⁣Creating a content strategy begins with 3 questions:⁣
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⁣⚡️ What is my goal?⁣
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⁣⚡️ Who am I posting for?⁣
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⁣⚡️ What do they want from me?⁣
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⁣Let’s start with your goal:⁣
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⁣What is the ultimate action you want to achieve from posting? Is it to sell a product? Sell a service? Create brand awareness? Build your network? ⁣
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⁣Your goal will help you direct your audience to the intended action. ⁣
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⁣If you’re not clear on your goals, you won’t be clear in your brand message and you won’t see the results you’re hoping for. ⁣
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⁣Once you’re sure of your goal, you need to get to know your market:⁣
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⁣Who is she? ⁣
⁣Where online does he like to hang out?⁣
⁣How much do they earn?⁣
⁣What are their interests?⁣
⁣What are their hopes, dreams and desires?⁣
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⁣Spend some time brainstorming everything you know about your target market and create an avatar complete with a name and photo of who they are.⁣
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⁣Next, think about what that person wants and needs from you:⁣
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⁣How can you make their day better/easier?⁣
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⁣What can you offer that will solve a problem they have?⁣
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⁣What kind of content do they want from you?⁣
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⁣Once you’re clear on these three things, you can begin to create content that is high-quality and valuable.⁣
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⁣When you know where and what online forums and platforms your target audience hangs out on, you’ll know where to post it.⁣
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⁣It’s not about you, it’s about THEM.⁣
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⁣Got questions? Let me know in the comments section! 👇👇👇

22/05/2020

⚡️ Do you want to grow your following on Instagram?! ⚡️⁣
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⁣Well then do these three things over and over again.⁣
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⁣If you continually focus on:⁣
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⁣1️⃣ Engaging with your target audience⁣
⁣Instagram rewards engagement, so the more active you can be with your target market leading up to posting - the better!⁣
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⁣2️⃣ Giving value⁣
⁣Why should your followers care about you and your page? They want to know what’s in it for THEM! Everything you post should be with your following in mind. ⁣
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⁣3️⃣ Starting conversations⁣
⁣Create thought-provoking content with a strong call-to-action at the end so people are more likely to engage. Make sure you respond to every single comment as Instagram treats these as a new comment in their own right!⁣
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⁣You will see your engagement and following grow.⁣
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⁣If you just post for the sake of posting you won’t get anywhere! Every single post you make needs to have a goal and intention. ⁣
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⁣Drop an emoji below if you agree! 👇👇👇 ⁣
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⁣ @ Auckland, New Zealand

21/05/2020

💥 OLD WAYS WON’T OPEN NEW DOORS 💥⁣
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⁣One of my favourite quotes. ⁣
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⁣You can’t keep doing the same thing and expecting a different result.⁣
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⁣If you don’t like the conversation, change it.⁣
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