Carrie Harman Creative

05/10/2023

An essential part of my filming kit 😁 out filming today in a field of lettuces for Hunter Withers Chartered Accountants

19/09/2023

I know, I know, it's been a while since I posted anything here...that's because running my own business had become really hard work and I needed a break. So a break I have taken.

While I have not fully closed my business, I have taken a part-time job with an awesome local business, whose offering totally aligns with my interests and values; Glam Camping At Castaways 😁 (which I am loving).

This change means a few things:
1. My availability for filming and video production will be limited, so thinking ahead and booking me in advance is essential.
2. Removing the stress of where the next client is coming from (aka, where the next $$$s will come from) has allowed me to only work with clients and on projects where our values strongly align, which is important to me, and fuels my creativity and passion for impact-driven video storytelling.
3. Creating videos that inspire others has again become a joy and something I feel excited about.

It was a hard decision to make, to stop growing something I had worked so hard on for the past 7 years, but 4 months on, it feels like the right one.

05/05/2023

Auckland teacher / school-related friends... have you heard of the Tread Lightly Caravan? They are an environmental education 'caravan' travelling around Auckland primary schools teaching our tamariki about sustainability. If you haven't had them at your school before, check them out - and if you have had them at your school, is it time for another visit?

As a cause I wholeheartedly support, I was honoured to produce their first promotion video in 2018 (?) - follow the link in their original post to view it... and I am delighted to be working with them again this month to update the video and help support the amazing mahi they do.

Tread Lightly programmes aim to teach Auckland students and their families of the environmental consequences of their everyday lives, and to inspire positive behaviour change to create actual environmental benefits.

24/04/2023

Definition of Create: Bring (something) into existence. Exactly what we aim to do when we create your videos.

18/04/2023

Impact videos amplify your message, creating increased awareness of your mission, values, vision and the impact you are already making and have the potential to expand on.

These documentary style videos can be anywhere from three minutes to over half an hour in length, depending on your goal and intended audience. They give you the opportunity to tell your story, in your own words, with the support of moving and informative imagery, music, voiceovers, interviews and more.

Videos for Impact is a full service offering. We guide you every step of the way – from producing, filming and editing, to supporting you to get the most out of your videos.

Keen to increase your impact? Let's chat!

16/04/2023

I'm really looking forward to this event on Thursday in Pukekohe - who wants to come along?

The "Become Unstoppable" book tour w/ coach Natalie
Tolhopf. Get ready for a wild ride of self-discovery, inspiration
& lots of laughs.

Join Natalie Tolhopf, author of "Become Unstoppable", on her
nationwide book tour as she shares her story and teaches you how
to quit playing small, own your expertise, and elevate your business.

This is a must-attend event for business owners and entrepreneurs
who want to tap into their full potential and achieve their dreams.
Natalie, one of New Zealand's top sales and mindset coaches, will
share the lessons and tools she used to break free from unrealistic
benchmarks, people-pleasing, and toxic self-doubt.

The "Become Unstoppable" book tour w/ coach Natalie Tolhopf. Get ready for a wild ride of self-discovery, inspiration & lots of laughs.

16/04/2023

- What cheeky faces behind the cameras on our Brand Duo Shoots!

It's such fun working with Katrina on these shoots, and from all reports its fun for the participants too!

Want in on the fun?! Book a Brand Duo Shoot with us today!

14/04/2023

Who's a podcast listening? I flit between listening to podcasts, watching docos and reading. At the moment I am geeking out listening to 'The Documentary Life' podcast by Documentary filmmaker Chris G. Parkhurst. It's inspiring and informative and talks about all aspects of life and doco-making, as Chris G Parkhurst and his guests share their filmmaking stories, insights, and experiences, for all to learn how to best lead and live their own documentary dream lives... Gets a big thumbs up from me!

What's on your podcast playlist?

12/04/2023

Our Videos for Thought Leadership establish you or your organisation as a thought leader and go-to authority on a topic, industry or solution – leading to more opportunities to spread your message and tell your story. These bite-sized videos are informative, perfect for your website, presentations, YouTube and social media and are an effective way to get your message in front of the people you need to connect with.

We can develop a full-service package and capture content for multiple videos in one session, or guide you in capturing quality footage that we edit to bring out the best of you.

Sound like what you are after?
Book a discovery call today and let's chat!
https://api.leadconnectorhq.com/widget/bookings/discoverycallwithcarrie20

10/04/2023

Subscribe to our regular, free newsletter for impact-driven organisations to receive tips for using the power of storytelling to increase your impact, updates about our offerings, new videos, inspiration, and more...

Click the link below to subscribe
https://www.subscribepage.com/createmoreimpact

08/04/2023

At Waiau Pa Community Day late last year, where local primary students got involved with building a trail along the Taihiki River. Such a great initiative which will connect communities not just to each other but with nature as well.

06/04/2023

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗺𝗲𝗮𝗻𝘀 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗶𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗯𝘂𝘇𝘇𝘄𝗼𝗿𝗱 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁, 𝗲𝘃𝗲𝗻 𝘁𝗵𝗼𝘂𝗴𝗵 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗮 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗵𝘂𝗺𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘂𝘀𝗲𝗱 𝗳𝗼𝗿 𝗰𝗲𝗻𝘁𝘂𝗿𝗶𝗲𝘀 𝗮𝘀 𝗮 𝗺𝗲𝗮𝗻𝘀 𝗼𝗳 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗵𝗶𝘀𝘁𝗼𝗿𝘆, 𝗮𝗻𝗱 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲, 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻, 𝗼𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝘁?

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?
Storytelling is the art of conveying a message, idea, or experience through a narrative or story.
Video storytelling is a rich and immersive experience that can engage viewers far more effectively than words alone, by combining both visual and auditory elements that speak to multiple senses - 𝘸𝘩𝘰 𝘦𝘭𝘴𝘦 𝘤𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘱𝘭𝘢𝘺 𝘵𝘩𝘦 '𝘤𝘳𝘺 𝘯𝘰𝘸' 𝘮𝘶𝘴𝘪𝘤 𝘪𝘯 𝘢 𝘮𝘰𝘷𝘪𝘦 𝘰𝘳 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘢𝘳𝘺?

By using stories, organisations have the ability to capture the imagination and convey results and ideas in a simple and memorable way, engage and connect with the audience, and take them on a journey that inspires, enlightens or empowers. Done well video storytelling enables viewers to understand other's perspectives, resonate with a scenario or imagine themselves in a certain situation. This all helps to connect with your audience on a deeper level, especially if your goal to is drive a change in attitude or behaviour.

𝗛𝗼𝘄 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝘁?
Video storytelling can be as simple as showing a brand's product in use, or as complex as following a transformational journey someone goes through.
By using video storytelling, you are inviting your audience in - giving them access to get to know, understand and trust your organisation.
Start with introductory videos, to 'humanise' your organisation and allow your followers to get to know the people behind the action. Follow these with success stories or testimonials, show the impact your mahi is having, or the reason you aren't having the impact want to have.... give viewers food for thought, a reason to act and get involved....

Videos don't have to be long, short videos can be just as effective as longer ones for some purposes. Vary their duration to suit the audience and platform.

Video can be a valuable resource for education, especially with the popularity of online courses, webinars, and the tendency nowadays to head to google or YouTube to find out 'How-to...something..?" whenever we are stuck.

Today consumers are increasingly demanding authentic and meaningful experiences from organisations. Video storytelling meets this demand and has become a powerful tool for building loyalty and driving engagement.