Life on the Lure

22/09/2025

New Neon Killer from Fishing Innovators is OFFICIALLY live on there website 😃 Jump over to there website and fill your basket 🧺 😀

22/09/2025

Haha how good is this! 😆 Is it keep left pass starboard side or keep port side pass starboard side??? Haha 😄

16/09/2025

Single or double hooks! Either way this are going to work so well! 😃

14/09/2025

🎣 New on Pre-Order: The Glowbite Neon Killer

Get ready to take your soft bait game up a notch! The Glowbite Neon Killer is hitting pre-order NOW, available exclusively via the Fishing Innovators website. 🔥

Designed to flash blue, white, and green every second—mimics distressed baitfish to lure in big predators.

Built for deep water: weighs 2oz (≈ 56g), perfect for fishing from ~20 to 80 meters.

The paddle tail gives a slow, enticing shake both on the drop and retrieve, just like a dying bait fish.

Includes a built-in tube through the tail for loading your favourite fish scent—creating a scent trail to draw ’em in.

Premium quality made with ultra-sharp BKK hooks + comes as a “ready-to-fish” bundle: 1 flashing jig head + 2 soft plastic tails.

Details & Call-to-Action:

🗓 Release Date: Mid-September
💵 Price: NZD $29.95
🎨 Colour Options: "All Orange" & "Blue"

👇 Want one? Head over to the link in bio (or check website) now to pre-order and be among the first to get your hands on it!

📣 Tag a fishing mate who needs this—and let’s light up the depths!

https://fishinginnovators.co.nz/products/glowbite-neon-killer?variant=46831371518177

01/09/2025

We're so excited for the spring subscription boxes! ✨ After testing the new Glowbite products, keep an eye on the Fishing Innovators website for them! 🎣📦

Well done Steven - a new PB!

22/03/2025

Lol 😆

20/03/2025

Should be out fishing! 🤭😃🎣🐟🐠

Another Fishing Innovators autumn package to unbox 😃😃😃

#

24/02/2025

How cool is this footage ! 😎 😃

10/02/2025

Valentines day coming up! 💕 Tag someone who you think should get this for you for Valentines Day! 💝 💕
Calea VD Westhuizen
Farnleys Yamaha
Yamaha Marine New Zealand
Life on the Lure

08/02/2025

New video is officially out team! 😃 🔥🐟🐠🎣

https://youtu.be/JKvX6-R_xsk?si=5oHy4n9YuWNsh-Ez

We’re out on our Waverunners for an epic fishing mission to Little Barrier! 🚀🎣 From birds literally flying into us to dropping fish at the worst moments—an...

08/02/2025

New video will be released in 55 minutes team! 😁

We’re out on our Waverunners for an epic fishing mission to Little Barrier! 🚀🎣 From birds literally flying into us to dropping fish at the worst moments—an...

07/02/2025

🚨 NEW VIDEO DROPPING SOON! 🚨

This one’s a wild ride—literally! From birds smacking me in the head to dropping fish at the worst possible moments, this trip had it all. 🎣😂

Stay tuned for the full adventure—it’s one you won’t want to miss! 🌊🔥

Who’s ready for this one? 👀 Drop a 🐟 in the comments if you are!

We’re out on our Waverunners for an epic fishing mission to Little Barrier! 🚀🎣 From birds literally flying into us to dropping fish at the worst moments—an...