Life on the Lure

21/01/2026

Reef Addicts doing there thing again! 💪

21/01/2026

Flappy tails means one thing! Reef Treats time! 😃






Reef Addicts

21/01/2026

A simple lid change means no more wet chest while driving! 😂

With this new straw lid for the 1.9l Icey-Tek NZ drink bottle I can now drink water and drive! 😃

13/10/2025

🔥💪 🔥

Well done team! You guys have had the most amazing year catching PBs on Glowbite gear!

30/09/2025

🎣 “Catch fish, catch prizes! Tag Fishing Innovators & Glowbite to win BIG 🐟”

🐟 “Snap it ! Tag it ! Send it ! Win next year's subscription from the team at fishing Innovators ! Easy as!”

📸 “Show us your comp pics 😁 & you could score a free subscriptionfor next years??!?!?!!
🚤 “Fishing + photos = prizes. Don’t forget those tags, legends!”

🎁 “One lucky angler gets a YEAR of Fishing Innovators drops 👀 Will it be you?”

👀 Make sure your fishing lure is clear and visible please 👀

****Please note this picture does NOT count 🤣****

22/09/2025

New Neon Killer from Fishing Innovators is OFFICIALLY live on there website 😃 Jump over to there website and fill your basket 🧺 😀

22/09/2025

Haha how good is this! 😆 Is it keep left pass starboard side or keep port side pass starboard side??? Haha 😄

16/09/2025

Single or double hooks! Either way this are going to work so well! 😃

14/09/2025

🎣 New on Pre-Order: The Glowbite Neon Killer

Get ready to take your soft bait game up a notch! The Glowbite Neon Killer is hitting pre-order NOW, available exclusively via the Fishing Innovators website. 🔥

Designed to flash blue, white, and green every second—mimics distressed baitfish to lure in big predators.

Built for deep water: weighs 2oz (≈ 56g), perfect for fishing from ~20 to 80 meters.

The paddle tail gives a slow, enticing shake both on the drop and retrieve, just like a dying bait fish.

Includes a built-in tube through the tail for loading your favourite fish scent—creating a scent trail to draw ’em in.

Premium quality made with ultra-sharp BKK hooks + comes as a “ready-to-fish” bundle: 1 flashing jig head + 2 soft plastic tails.

Details & Call-to-Action:

🗓 Release Date: Mid-September
💵 Price: NZD $29.95
🎨 Colour Options: "All Orange" & "Blue"

👇 Want one? Head over to the link in bio (or check website) now to pre-order and be among the first to get your hands on it!

📣 Tag a fishing mate who needs this—and let’s light up the depths!

https://fishinginnovators.co.nz/products/glowbite-neon-killer?variant=46831371518177

01/09/2025

We're so excited for the spring subscription boxes! ✨ After testing the new Glowbite products, keep an eye on the Fishing Innovators website for them! 🎣📦

Well done Steven - a new PB!

22/03/2025

Lol 😆

20/03/2025

Should be out fishing! 🤭😃🎣🐟🐠

Another Fishing Innovators autumn package to unbox 😃😃😃

#