Equilibrium Digital Marketing

21/03/2025

This year has been quite the journey, and I’m stoked to share some awesome news with you all. Deciding to specialise in paid ads has turned out to be one of the best moves I’ve made in my career.

At the start of the year, I was juggling a few clients and general marketing gigs, just getting by. But sometimes, all it takes is one great opportunity to change everything.

I’m so grateful to have connected with a client who’s given me an amazing role: Head of Content Strategy for multiple brands, plus managing Google and Meta Ads for their businesses and their clients’ businesses.

This isn’t just a win for me, it’s proof that focus, hard work, and the right opportunities can really pay off. I’m pumped to dive into this new chapter, deliver some top notch results, and keep growing alongside some incredible brands.

Here’s to new challenges, exciting opportunities, and the journey ahead! 🚀

13/03/2025

Want to boost your ecommerce sales with Meta Ads? Here are 5 simple but powerful strategies to try

10/03/2025

There’s something incredibly rewarding about bringing a brand’s vision to life through visuals.

Content creation has always been one of my favourite parts of the job, and this project was no exception!

Big thanks to my new client for trusting me to help tell their story, and to my dogs for being the real stars of the show. 🐾

05/03/2025

SMART goal setting is the secret sauce behind every great campaign! Have a read to see how you can lay the platform. 🎯

05/03/2025

After Months of deliberating & fine tuning, I’m excited to share that my content strategy for Equilibrium Digital Marketing is live as of this evening.

Over the next few months, I’ll be sharing ➡️

Case Studies: Behind the scenes looks at successful campaigns.
Educational Tips: Practical advice to level up your Meta Ads.
Articles: Insights on trends, strategies, and misconceptions.
Testimonials: Feedback from my valued clients.
Personal Stories: My journey, challenges, and lessons learned.

As a one man band, I’m all about delivering value and keeping it real. Look out for my first educational post (at 8pm) covering setting SMART goals for your Business.

28/02/2025

If you've ever been told running meta awareness ads are a waste of time, think again. This week I unpacked why Meta awareness campaigns matter, how they work, and how they can set the stage for long term success. Plus, I share a real world example of how a luxury men’s watch brand used them to build attention and drive results.

In the ever evolving world of digital marketing, standing out in a crowded online space is more challenging than ever. Enter Meta Awareness Campaigns, a powerful tool for businesses looking to build brand recognition, connect with their audience, and lay the foundation for long-term success.

14/02/2025

This article dives into how businesses can use target market research to build detailed buyer personas, ensuring your Meta ads resonate with the right audience. By understanding who your ideal clients are, what they care about, and how they behave online, you’ll create campaigns that convert and scale with ease.

Meta ads (Facebook and Instagram) are a game changer for service based businesses looking to expand their reach, generate leads, and build brand awareness. With over 3 billion active users across Meta’s platforms, the potential to connect with your ideal clients is massive.