Next Wave

25/08/2025

We’ve kicked off AI content generation for Kiwi businesses.

We started this because we saw a gap. Many local businesses are putting in huge time and money to create content, but still struggle to stand out in a crowded market. AI helps flip that around. It gives you a faster, smarter way to create fresh ideas and engaging posts that don’t cost the earth.

Why does this matter? Because customers today expect something new. If you’re showing the same old ads or stock content, people scroll past. AI gives you a way to create content that feels different and grabs attention. That means more clicks, more conversations, and more people actually engaging with your brand.

It’s also about saving money. Instead of paying for endless photoshoots, graphic design hours, or constant trial-and-error, AI can handle much of that heavy lifting for a fraction of the cost. That frees up budget you can put back into growth, ads, or other parts of your business.

In short, we started this to help Kiwi businesses not just keep up, but get ahead. With AI, you can save money, attract users with fresh ideas, and lift engagement by offering something truly new.

17/08/2025

Why llms.txt matters for SEO in the AI era.

Search has changed. People are no longer just finding websites through Google, they’re getting answers from AI models.

That’s where llms.txt comes in. It works like a sitemap for AI, guiding models to the most useful and reliable pages on your site. By curating what AI sees, you increase the chance your brand shows up in AI-generated answers.

It’s still new and not yet used by every AI platform, but the businesses that prepare now will be ahead when it becomes standard. At Next Wave, we’re already helping clients use llms.txt as part of their SEO strategy to future-proof visibility.

15/07/2025

02/07/2025

🎙️ Ever wondered what Next Wave is all about?

We just created a short AI-powered podcast where two voices dive into who we are, what we do and how we’re helping businesses grow with smarter digital marketing.

From how we use AI to drive real results, to the kind of clients we work with – it’s all covered in an easy, conversational format.

✅ Quick listen
✅ No fluff
✅ Perfect if you're curious about how we work

If you’ve been thinking about working with us or just want to know what makes Next Wave different, this is a good place to start.

🎧 Have a listen and let us know what you think.

02/07/2025

🎧 Just created an AI-powered podcast, and I’m honestly blown away.

https://voca.ro/16lMaO3sr5YP

It didn’t just summarise the topic, it turned it into an interactive podcast where two AI hosts discuss SEO and AI in a way that’s actually engaging. What’s even crazier is that a real person (yep, me!) can jump into the conversation like you’re part of the panel.

We covered some pretty solid stuff:

1. How AI is reshaping traditional SEO
2. Generative Engine Optimisation (GEO) vs Answer Engine Optimisation (AEO)
3. Why Google’s AI search and tools like ChatGPT are shifting the way people find info online

How content strategies need to adapt to conversational queries and structured data

You can even ask questions live as the podcast plays. It's like your own personalised podcast that talks back. Mental.

🎙️ If you're into digital marketing, SEO or AI, this is something to check out.

Let me know if you'd like to hear the one I created or want to chat about how tools like this can be used in marketing.

22/05/2025

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17/05/2025

Physical AI is the next wave of artificial intelligence, where machines don’t just think but also move, interact and learn in the real world. It’s about giving AI a body, allowing robots and autonomous systems to see, sense and make decisions in complex environments. With platforms like NVIDIA’s Omniverse, these systems are trained in simulated worlds before they take action in real ones. From self-driving cars to smart factories, physical AI is creating a future where machines understand and respond to the world around them.

Advancements in accelerated computing and physics-based simulation, have led us to the next frontier of AI: Physical AI. Physical AI models can perceive, und...

09/05/2025

has officially launched the Google Tag Gateway, evolving from its earlier First-Party Mode. Cloudflare has partnered with Google to streamline the implementation process. Website owners using Cloudflare can now activate the Google Tag Gateway with just a few clicks, without modifying existing tag codes.

This new feature allows advertisers to serve Google tags directly from their domains, enhancing data privacy and measurement accuracy by reducing reliance on third-party cookies and mitigating the impact of ad blockers.

Official announcement - https://blog.cloudflare.com/google-tag-gateway-for-advertisers/

05/05/2025

After 22 years of connecting people worldwide, Skype officially signed off on 5 May 2025. Launched in 2003, it revolutionised how we communicated, making video and voice calls over the internet commonplace. At its peak, Skype boasted over 300 million monthly users, becoming a staple for both personal and professional conversations. However, with the rise of competitors like Zoom, WhatsApp, and Microsoft Teams, and a shift in Microsoft’s strategic focus, Skype’s relevance waned. Microsoft’s decision to retire Skype reflects the evolving landscape of digital communication, where integrated platforms offering a suite of collaboration tools have become the norm. While Skype’s distinctive ringtone and interface may fade into nostalgia, its legacy as a pioneer in internet communication endures.

01/05/2025

Big news for digital marketers: Google is rolling out channel-level reporting for Performance Max campaigns. This update means you'll soon be able to see how your ads perform across individual channels like Search, YouTube, Display, Discover, Gmail, Maps and Search partners.

Additionally, Google is introducing full search term reporting and expanded asset performance metrics, providing a clearer picture of what's working and where to focus your efforts.

For more details, check out the full article here: https://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/

29/04/2025

OpenAI has just released a major update, and it’s a big blow to Google Search and Shopping

https://www.reuters.com/business/media-telecom/openai-rolls-out-new-shopping-features-with-chatgpt-search-update-2025-04-28/

OpenAI on Monday said it has updated ChatGPT's web search capabilities to improve online shopping for users with personalized product recommendations with images, reviews, and direct purchase links.

18/04/2025

A must-read if you care about staying ahead in SEO. It’s time to rethink your strategy.

Many agencies around the world still haven’t embraced AI. Don’t be one of them.

https://searchengineland.com/ai-break-traditional-seo-agency-model-454317

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.