25/04/2026
Thereās a price for inactionā¦
Did I miss the boat?
Last year, I began experimenting with my golf brand.
Itās well documented I love golf and I love building brands, so this side project was scratching all my itches.
Howeverā¦. Something happened.
huffer brought out a golf sub brand. But that wasnāt the issue.
It was the logo. Do you see a resemblance?
Or am I being too precious?
Either way thereās a bigger point to this announcement.
DONāT SIT ON AN IDEA!
I have people talking to me everyday about the new projects and new businesses they want to build.
And a lot of them donāt see the light of day.
Then before you know it someone has done it and you have a āwhat ifā moment.
Passion stalls.
Progress stops.
Your idea dies.
But itās not died because you missed the boat.
Itās died because youāve found a bunch of excuses not to move forward.
Iāve been sat on this post for a while.
Itās time to bring my golf brand to life.
It might not end up being Honest Golf but the story, the idea and essence will remain the same.
Looking forward to this š„š„š„
Have a great day š«”