01/12/2025
Strategy first always wins.
Especially in marketing.
Most business market to make sales.
While “Make Sales” is definitely an objective, it’s not a strategy.
This approach is a sure-fire way to burn all of your marketing dollars.
Now investing in a strategy around “making sales” changes everything.
- What’s the offer?
- Who’s buying it?
- Why are they buying it?
- Where are they?
- How do we reach them?
- What’s our revenue goal?
- How long before double down or move on?
Going hard and throwing everything out to the world 5x a day will get you seen.
And maybe even sales.
But it’s not an effective strategy.
Especially if you are looking for ROI.
Invest in strategy.
Maximise your marketing.
Have a great day 🫡