Mathew Tusa

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Mathew Tusa

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I help Service Based Businesses go from inconsistent booked appointments to now a booked out calendar so they can stop the cashflow anxiety and finally achieve peace of mind & financial freedom without the stress in 90 days or less.

11/01/2024

X has a new, cheaper plan for business verification.

It costs $200/mo or $2000/year.

This plan is for small businesses and includes ad credits, faster support, and other benefits from X Premium+.

The old plan costs $1,000/mo, is still there, and offers more perks like making your posts more visible and giving blue checkmarks to employees.

At $200 per month, it seems like a much better deal than X's original package.

10/01/2024

1. Check out your competitors: use TikTok's Creative Center to see which brands and types of content do well.

2. Study successful ads: use TikTok's Top Ads listing to see which ads do best. Choose your area and type of product to see good examples of ads.

3. Understand hashtags: Use TikTok's Trend Intelligence tool to find out which hashtags are popular and relevant to your business.

4. Know the top influencers: Find out popular TikTok influencers using Creator Marketplace in your business area. Work with them or learn from them.

5. Use TikTok’s AI tools: Use TikTok's Creative Assistant that can give you ideas and help make your videos better.

Some notes to help guide your TikTok marketing in 2024.

09/01/2024

TikTok has a new marketing guide for 2024 to help you make the most out of events during the year.

The guide is made for people in North America, Europe, and the Middle East.

It gives tips on how to use TikTok's ads and features.

There's also a template for planning campaigns and links to helpful TikTok tools.

Keep reading to find out how to download a tailored 2024 TikTok marketing calendar for your region.

08/01/2024

Instagram now lets you make your own special Story templates.

You can use pictures, text, and GIFs to make fun Story quizzes or messages.

To make one, just add what you want to your Story, then pick “Add Yours Templates” and choose what to keep in the template.

Instagram also has ready-made templates you can use or get ideas from.

When you share your Story, it asks others to add their own version.

A new way to encourage viral sharing trends in the app.

07/01/2024

Overall trends:
more AI and videos on most platforms
shift from public posts to private chats
more AR/VR tech in social media
each platform facing its own challenges, especially in making money and keeping users interested.

Facebook:
more AI and videos
reels will be seen a lot in feeds
fewer people will see posts with links, with a shift from news to fun content
new AI features coming up.
Celebrity AI chatbots (by meta):
might not work well in the long run
likely less focus on celebrity voices, more on useful features
Meta's avatars and VR/AR:
more choices for avatars in apps
using avatars in VR (virtual reality) games and worlds
developing glasses for AR (augmented reality) experiences
Messaging for business (Meta):
more ad options in messaging
using messaging apps to talk to customers
Instagram:
like facebook, adding more AI and video stuff
new AI tools for making and changing pictures
Threads (by meta):
getting popular, could challenge other social networks
ads might be added later
AR shopping (instagram & pinterest):
using AR in stores for a better shopping experience
better AR for trying on clothes and makeup
X (Twitter):
not sure if making people pay will work
problems with checking who’s real and making money
focusing on news and sports
LinkedIn:
more AI to help find content and jobs
more focus on online events and videos
helping people understand career paths with AI
TikTok:
trying more with shopping and AI inside the app
testing local content and AI chatbots
might be banned in the U.S. depending on politics
Snapchat:
growing its paid snapchat+ service
plans to bring out AR glasses
might be bought by another company

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

03/06/2023

Instagram has made a change to its Marketing API.

This lets third-party apps offer a new kind of ad placement on Instagram.

Back in March, Instagram allowed brands to show ads based on search keywords in the app.

Now, with the new change, customers can make and see these ads via API.

This also allows for ad analytics, meaning apps like Hootsuite or Sprout Social can create and analyze ads.

This might make more brands want to try Instagram's new Search Ads placement.

Another way to expand your Instagram promotions.

02/06/2023

Snapchat is launching a new version of its AR Try-On Lens to let users virtually try on nail polish.

The tool will be more real-looking and responsive than before.

Users can see how different nail polish shades look on their nails in the app. Brands can add textures and designs to users' nails in the virtual try-on.

Snapchat continues to build out its AR capacity.

01/06/2023

From June 26, 2023, you won't be able to make new YouTube Stories. Any Stories that are live on that date will disappear seven days later.

YouTube suggests creators to use Shorts and Community Posts, as they are better for engagement.

Is the Stories format on the way out?

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