23/09/2025
THIS is the sales + marketing conversation every B2B leader needs to hear...
Too many are still stuck in outdated tactic, cold calls that go nowhere, campaigns that fizzle, quick fixes that don’t scale.
Christine runs a B2B marketing agency (Blackjet).
Mike runs a recruitment firm (One Eighty Recruitment).
On paper, they couldn’t be further apart.
But when they compared notes, they realised they were hitting the same wall in sales.
What happens when two leaders, from two completely different industries, pull that problem apart?
You get a conversation that flips how you think about sales + marketing, systems, and where AI actually fits in, and leaves you with practical ideas you can use right now.
Full story here https://blackjetsocial.com/pages/the-sales-and-marketing-conversation-every-b2b-founder-needs-to-hear