03/07/2026
I woke up this morning to a video of the US President in a fake lab coat.
"Dr Trump", an AI deepfake, cheerfully diagnosing Rosie O'Donnell, Robert De Niro, Julia Roberts and Whoopi Goldberg with "Trump Derangement Syndrome". Their faces. Their voices. Words they never said. Posted to millions, from the most powerful office on Earth, like it's nothing.
My first thought was about every teenager with a grudge watching the president do that and thinking "so that's allowed now".
Because that's how this works. Permission flows downhill. The celebrities in that video have lawyers and publicists. Think about who cops the real damage: the school student whose classmate feeds her photos into a nudify app, the ex-partner, the colleague. No press office. No way to outrun a fake once it's out there.
Here's the bit that gives me some hope though. While all that was happening, a select committee in Wellington was quietly working through submissions on the Deepfake Digital Harm and Exploitation Bill. It passed its first reading unanimously. Every party. ACT through to Te Pāti Māori. When was the last time you saw that?
The Bill covers intimate imagery, and rightly so, because that's where the worst harm is. Political deepfakes remain wide open. Fake candidate videos. Synthetic "scandals" dropped two days before an election. Trump is running the proof of concept in front of us right now. Do we write the rules before it reaches our campaigns, or after?
I've written up the full piece: what the Bill actually changes, the questions your agency's AI policy probably can't answer yet, and the choice we've still got in front of us. Link in the comments.
This is the work I care about most. True democracy can only exist in a facts-based society.
https://zurl.co/GHSrE