09/12/2025
I’ve been digging into som**hing about schools in New Zealand that really concerns me, and I want to explain it in plain terms. I tried to make a video but I rambled too much, sorry.
It starts with Mt Hobson Academy and the Villa NCEA Academy - private schools run by the Villa Education Trust, owned by Alwyn and Karen Poole. Mt Hobson was founded in 2003 as a registered private composite school, focused on individualised learning, small class sizes, and specialised teachers. In 2022, it shifted to an online platform covering Years 1–15. The school had ambitions to become a designated character school - which is a type of state school - but that application was denied, creating real uncertainty for students and parents.
Then comes Being AI, a company started by wealthy parents Katherine Allsopp-Smith and Evan Christian. They wanted a special school for their son because, apparently, normal school wasn’t good enough for a robotics-loving six-year-old. They created a multi-million-dollar school called AGE, or “A Gifted Education,” in Takapuna.
Around the same time, Being AI acquired the education division of the Villa Education Trust, including Mt Hobson Academy, AGE, staff, and the operational systems that had been under the trust. This is where Karen van Gemerden (formerly Poole) moves into a senior leadership role in Being AI, running schools that had previously been under her own trust. She’s now in a position where she’s directing operations and education strategy for these private assets. Alwyn however, left the VET in 2021 and was no longer involved.
Later, Crimson Education purchased Being AI’s education division, which included Mt Hobson, AGE, and all the operational assets. Mt Hobson itself hasn’t been converted into a charter school, but when parents recently tried to enrol there, many were redirected to Academic Institute Aotearoa (AIA) - one of the newly announced charter senior schools in the same Crimson network. Some families even felt pressure to move their kids because “senior roll numbers dropped.”
The founders of Being AI didn’t just walk away. They’re still shareholders through their charitable trust, Te Turanga Ukaipo, holding 14.25% of the company. Media reporting confirms they were to receive stock in Crimson instead of cash.
Here’s the tricky part: these are taxpayer-funded charter schools. The same people who profited from the private school side - through the sale and leadership roles - are now running schools that receive government funding per student, but with much less oversight than a normal state school. Families are effectively being guided from one school to another, with public money following the students, while the leadership benefits from influence and continuity across both private and charter sectors.
Mt Hobson Academy started as a private school, part of the Villa Education Trust. Private schools cannot legally convert directly into charter schools, which are publicly funded. But Crimson owns both Mt Hobson and the newly announced charter senior school, Academic Institute Aotearoa (AIA). When students tried to enrol at Mt Hobson, many were redirected to AIA. Effectively, this is a private school transitioning students into a charter school through a loophole. The Charter School Agency (CSA) and the Charter School Authorisation Board (CSAB) would have been aware of this, but it seems they hoped no one would notice.
I’m not here to throw accusations or suggest anyone broke the law. But this raises serious questions about transparency, accountability, and whose interests are being prioritised. When private school operators end up controlling publicly funded schools, it’s no longer just about education - it’s about who controls the schools and who benefits financially.
Public funds are supposed to serve students and communities. When the same leadership moves students and schools around in ways that also benefit their own private interests, it just feels icky - because it is.
We need to ask hard questions about how charter schools are being run, how families are being directed, and whether public money is truly being used for the benefit of students. Because if we don’t, the system quietly shifts from serving students to serving those already in control.