Salty Origins

10/04/2025

Okay, you guys know I looove a good ad campaign breakdown…
So when my feed got taken over by the Robert Irwin x Bonds ad, I knew I had to do a post bc it’s actually become a cultural moment 🤭

Yes, I felt a bit silly making this- but honestly? It’s a masterclass in smart, funny marketing that we could all learn from.

Not just a viral fluke- this was clever, intentional, and every detail was bang on.

Robert Irwin was the perfect choice for this ad (for many reasons 😝).

I saved all my favourite memes and reels from the past few days too so I’ll share those in my stories today so you can all have a laugh 😅

06/03/2025

Bold yellow. Stick figures. Cheap as deals. You already know the brand. 🟡

Pak’nSave’s branding is so good, you don’t even have to think about it. But why does it work?

Swipe through to see the genius behind NZ’s most recognizable supermarket. 🛒💰

What’s your go-to supermarket? Drop it below! ⬇️

29/01/2025

What’s your fav business book? 📖

20/01/2025

The Rock launching a haircare line? Genius.⁠
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PAPATUI went viral because it’s unexpected, funny, and real—turning a joke into a winning brand.⁠
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This is how you stand out 👏 Would you buy it?

14/01/2025

Selling water in a can and calling it Liquid Death? Sounds wild, right?⁠ 💧🏴‍☠️
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But this bold, rebellious brand has become a $700 million success story by breaking every marketing rule in the book.⁠
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Their approach?⁠

💀 Embrace controversy.⁠
💀 Speak directly to their niche.⁠
💀 Turn a basic product into a cultural phenomenon.⁠
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Swipe through to see how they did it—and how your business can take a page from their playbook 📖
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What do you think—does bold branding like this work? Let me know in the comments! 👇

09/01/2025

Your website is often the first thing people see—so if it’s feeling a little stuck in the past, it might be time for a refresh 🖥✨

Swipe through for tips to create a site that feels timeless, professional, and built to convert 👏

Ready to elevate your online presence? Let’s chat!💬

08/01/2025

04/01/2025

Here’s my take on what’s in and what’s out for 2025 in the world of business and social media. Spoiler: authenticity, fun, and community-building are here to stay 🙌⁠
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For me, the crazy girl boss grind is OUT, this year it’s all about working smarter, not harder, and making my biz work for ME.⁠
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What’s on your in list this year? Let me know if I missed anything! 👇

03/01/2025

I’m not usually one to get caught up in royal gossip, but when I first heard about Meghan’s jam company, I was intrigued—I can’t resist a good business story. And wow, there are so many lessons here 🍓

I broke down her branding struggles and why her projects aren’t landing quite the way she probably hoped. Of course, none of us really know what goes on behind the scenes or who’s calling the marketing shots, and absolutely no hate to Meghan. I just wanted to share this story with you guys as a great example that even the big marketing pros don’t always get it right 🤷‍♀️

At the end of the day, it all boils down to this: authenticity is everything in 2025—I cannot stress this enough! ‼️

What do you guys think? Will the show be a hit and the jams take off? Guess we’ll have to wait and see 👀

30/12/2024

The business world is shifting fast, and 2025 is all about evolution, authenticity, and connection. From ditching out-of-touch marketing to embracing AI and local love, it’s time to rethink how you show up.⁠
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Here’s what I’m predicting:⁠
✅ Subscriptions for everything.⁠
✅ Micro-influencers are the new MVPs.⁠
✅ Digital-first businesses will dominate.⁠
✅ Nostalgia? Still a gold mine.⁠
✅ Out-of-touch marketing? RIP.⁠
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If you’re not adapting, you’re falling behind. Let’s make 2025 the year your biz thrives. 🌟⁠
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👉 Swipe through for the full rundown and my unfiltered thoughts (with memes, of course).⁠
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What do YOU see coming in 2025? Drop your predictions below 👇

I’ll catch you all in 2025! 🎉

22/12/2024

Unpopular opinion: You deserve a break, but your marketing doesn’t have to take one too.

That’s why I have scheduled lots of posts for my social media clients so their content will remain consistent, even when they aren’t working 🌊

28/10/2024

Would you like fries with that? 🍟

McDonald’s didn’t just stumble upon this question—it’s one of the most effective CTAs of all time, contributing 15-40% more in revenue. Why does it work so well? It taps into the power of suggestion: once a customer says yes to one thing, they’re more likely to say yes again. It’s a seamless way to boost sales without overwhelming or pressuring anyone.

What’s the takeaway for small businesses? Clear, simple CTAs can increase your revenue and guide your audience toward action. You don’t need a fancy strategy—just offer one easy next step.

👉 So, what’s your version of ‘Would you like fries with that?’ Think about the next small nudge you could try today.

Save this post if you’re ready to take your CTAs to the next level 😉