Artura Studio

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Artura Studio

Built for brands ready to grow. We’re Artura Studio — a digital studio helping you connect with the right people. Based in New Zealand.

Specialising in strategy, content, social media, and websites. Working with clients worldwide. 🌎🥝 Artura Studio is a boutique marketing studio rooted in connection, clarity, and strategy. We work with passionate founders to build strong digital foundations — through marketing strategy, website design, and content with substance. Based in New Zealand, working worldwide.

11/09/2025

When I think about marketing, I’m not thinking about ads or algorithms or trying to game the system.

I’m thinking about what it frees up.

Like… when the right people already know what you do, you’re not explaining yourself 24/7. You’re not constantly justifying your pricing. You’re not stuck tweaking your website for the fifth time that month because something still feels off.

It’s when your offers sell without you having to shove them in someone’s face. When you can take a day off and your business doesn’t panic. When people get you — before the sales call, before they’ve even met you — because your brand already said what it needed to.

That’s what good marketing does. It clears the noise so you can get back to building the life you actually want.

That’s what I’m chasing. And that’s what I want for my clients too. 🤷‍♀️

09/09/2025

“When will I see an ROI on marketing?”

It’s probably the question I get asked the most. When you’re spending your time, money, and energy on something, you want to know when it’s going to pay off.

But the way I see it, sales and marketing are partners. They work together, but they’re not the same. Marketing is slower. It’s murkier. It’s the layer that gets people to trust you before you ever send them an offer.

I used to explain it like a home renovation and the importance of foundations, but actually, I think it’s closer to investing. It’s the slow, steady kind of investment that compounds in the background. You don’t check it the next day expecting a windfall. You check back months or years later and realise it’s been working all along.

And that’s the piece most people miss. Marketing, brand building, community — none of it is optional. Not if you want to build something that doesn’t fall apart the moment there’s a quiet week. The posts, the emails, the brand work — that’s what carries you when sales aren’t instant. It’s what builds demand quietly so you don’t have to shout when you finally do have something to sell.

So when a client says to me, “I found you months ago and kept coming back before I reached out,” that’s ROI. It just didn’t look like it in the moment.

07/09/2025

Can I be honest with you all… I just love small business. I’m constantly thinking about how to help more of you grow, and I’ve finally figured out how to distill what I do into something lighter without losing its purpose (!!!)

Introducing Social Made Simple. With this package you’ll get two sessions with me, a best-practice guide I’ve pulled together from years of experience, and a custom Lite Social Media Plan. Inside that plan is everything you need to get moving — your brand snapshot, a clear audience persona, custom content buckets, key messages, and post ideas tailored to your business.

It’s not a full strategy, but it gives you the clarity and direction to stop winging it and start showing up with confidence. And for most of my small guys, this is all you need to begin with.

DM me to book your free 30-minute discovery session to see if this would be a good fit. I built this with you in mind 😍

03/09/2025

✨ The brands that stand out right now are the ones with clarity. Full stop. ✨

Not just clarity on what they offer — but clarity on who they’re for, what they believe, what makes them different. The stuff that actually shapes how they show up.

We’re not just competing with other businesses anymore. We’re showing up alongside creators. Founders. Stylists. Copywriters. People who feel specific.

And when your brand sounds neutral or surface-level, it blends in.

I’ve been having this convo a lot lately — because you can be really good at what you do, but if your brand doesn’t have a point of view, the marketing just... sits there. No tension. No hook to build from.

People want to know your story. You’re interesting. Trust me. ❤️

Would you rather buy from a local, homegrown maker — or a faceless big brand? 😘

*mic drop*

31/08/2025

I wasted so much time writing processes I never used. The real lessons came from testing.

29/08/2025

I’ve been a bit quiet on here because we’ve got some big brand and campaign projects about to launch 🤩 But I thought I’d take a moment to answer a question I get asked a lot: what do we do at the studio?

The short answer is: growth. Some of our clients are long-term businesses re-evaluating their audiences and sharpening their difference in a crowded market. Others are startups with proof of concept who are ready to scale. And in between, we often work in a partnership role, almost like an outsourced marketing team.

What makes us different is that we don’t stop at marketing ex*****on. A big part of our mahi is helping to shape the foundations that drive growth — sometimes that looks like brand and campaigns, sometimes it’s closer to business strategy. That’s why I don’t love the word agency. We’re not here to tick boxes, we’re here to build businesses in the way they actually need. And when I say “we,” I mean me supported by an incredible team of contractors who each bring their own expertise into the mix 🫶😂

Most people don’t actually know where to start, and I get it. If you google “how to start a business” or “marketing NZ” you’ll end up with a million tabs and very few answers. Our role is to make sense of it all, meet you where you are, and give you the clarity and direction to take the next step.

And in terms of industries — think about where regional New Zealand thrives: agriculture, tourism, trades, e-commerce, food and beverage… and more.

Anyway, that’s me. I’m off to enjoy my coffee and walk the bridges. Have a beautiful weekend ✌️ If you’d like to chat, I offer free 30-minute discovery sessions, feel free to reach out.

19/08/2025

Don’t be fooled by what going viral actually means 👻

Virality won’t pay your bills. I’d rather see you get 20 likes from the right audience, with watch time that that hits close to completion, than 10,000 likes from people who’ll never buy a thing.

Aligned attention > big attention. Every. Single. Time.

13/08/2025

My toxic trait: has 2 offices, works in the kitchen instead and wonder why my back hurts. 🫠

11/08/2025

When I was starting Artura Studio, I really wanted to work with someone local for legal advice. But honestly? No one stood out online.

It wasn’t about how good they were in real life. I’m sure they were great. But as a time-poor, slightly overwhelmed new business owner, I didn’t want to cold call a firm with zero vibe check. I wanted to feel like I was in the right place. Like I’d be taken care of.

Instead, I found a lawyer in Auckland whose website was clear, confident, and helpful. She gave me answers before I even reached out. So I booked her. No second thoughts.

That’s the power of showing up well online. For lawyers (and any service-based pro), it’s not just about “visibility.” It’s about trust. Accessibility. Confidence.

This carousel breaks down three things I wish more law firms did to build genuine community online. Because if you’re not owning that space? Someone else will.

05/08/2025

Just remember: social platforms reward content that people watch, save, share, or interact with — anything that keeps them on the app longer. Here are a few of my go-to formats that I keep coming back to, especially on the days where my brain’s just... not braining.

✨ 1. B-roll with a statement over top
Short video, trending sound, and a scroll-stopping hook. Use the caption to educate, explain, or expand on what’s on screen. Pro tip: keep it under 10 seconds. If you're stitching together clips, keep them between 1–3 seconds each.

🏰 2. Carousels that tell a story
Think “here’s what happened” or “what I’ve learned lately.” It doesn’t need to be profound, just real. Random photos from your phone work great. Aim for 5–10 slides (short attention spans!) and always use audio. It helps boost engagement, which the algorithm loves.

🤪 3. A face — yours or your team’s
This one’s easy to overlook, but it works. People want to know who they’re buying from. Show the human behind the mahi. Share a win. Introduce yourself. If you’re feeling brave, speak to camera. Just make sure you open with a good hook in the first 3 seconds.

Bonus tips:
• Use Edits.
• Use a scheduling app.
• And stop overthinking it.

I’ve used these across my own brand, tourism, products, service-based businesses, non-profits, etc etc. It cuts across industries because it’s based on how people use the internet.

🫶🫶🫶

31/07/2025

I asked a few weeks ago: what do you, my fab followers, actually want to know?

One big one was: how the f do I create content that actually gets me new customers / clients / followers / etc. And a lot of you also said you hate posting content ... 🤣 So here’s what I want to tell you. 😇

If I could teach you one thing about content... it’s that marketing isn’t your friend when you’re stressed, tired, or feeling creatively dead inside.

When your brain’s in fight-or-flight mode, you’re not going to be strategic. You’re just going to throw stuff together and pray it does something. (It won’t.)

I only touch marketing when my head’s clear now. I ride the wave when it’s there — and I can get like 50 ideas out at once. If it’s not there? I go do something else. Because otherwise it’s a complete waste of time and energy.

I wish I learned this earlier in my life tbh. My first ever marketing job, I locked myself in a boardroom for a week to “plan social media.” A week. 😭 I came up with... one Instagram post. A bad one. I think it got like three likes, lol.

So yeah. If you're feeling stuck, take the damn walk. Buy the overpriced latte. Then come back to the work with fresh eyes — and get yourself a content strategy. You'll get 10x more done. Promise it gets so much better. ✌🏼

30/07/2025

What if your website is the reason people aren’t buying from you?

New research from reveals something many of us already suspected: 49% of people feel let down by digital experiences, and 1 in 3 are so disappointed, they leave — and don’t come back.

We’re not talking about bad design here. We’re talking about websites that confuse people, waste their time, or make them work too hard to get what they need.

This post breaks down where most websites go wrong — and what customers are really looking for.

Massive thanks to for putting this data out into the world. It’s confirming so many of the things we already see on the ground with small businesses.

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Whanganui
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http://www.arturastudio.co.nz/

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