Artura Studio

Artura Studio Built for brands ready to grow. We’re Artura Studio — a marketing studio helping you connect with the right people. Based in Whanganui, New Zealand. 🌎🥝

Specialising in strategy, content, social media, and websites. Artura Studio is a boutique marketing studio rooted in connection, clarity, and strategy. We work with passionate founders to build strong digital foundations — through marketing strategy, website design, and content with substance. Based in New Zealand, working worldwide.

If you're an avid online shopper like me (hi, yes I'm an addict), you might have noticed brands announcing sales before ...
10/12/2025

If you're an avid online shopper like me (hi, yes I'm an addict), you might have noticed brands announcing sales before they even happen recently. I've never seen it more than this year, and let me tell you, it works. I'm BUYING. 🤑

And it makes sense. We're at this digital age where anything you want is at your fingertips, which means if you have a favourite brand on the pricier side but you still want to enjoy that luxury, wouldn't you want to make the most out of the one time a year they do a sale?

That's the shift. Shoppers are planning their purchases now, they're waiting, comparing, and timing their spend around when they can get the best deal, which means the psychological game has changed completely. When someone is in the consideration phase, they're actively deciding where to allocate their budget, they're price-checking across retailers, and they're mentally clearing space for the purchase they're about to make. If you announce your sale early, you get into that decision-making window before they've committed to spending elsewhere, and by the time your competitor announces their sale on the day it starts, your customers have already mentally allocated their budget to you.

But let me be clear: don't build your business around sales. Build something so good that price isn't the main factor, because sales should be strategic, not desperate, and if you're discounting constantly, you've got a positioning problem, not a marketing one.

That said, if you do run sales as part of your strategy (Black Friday, end of season, stocktake, whatever), treat them strategically. Announce early, give people time to plan, and be present when the decision is being made, not after it's already happened. Don't become a Briscoes... .

Shoppers have changed. Ecommerce has changed. When there's so much choice out there, getting into people's brains at the right moment is everything. 🫡

26/11/2025

Competition exists when businesses look the same, sound the same, and solve problems the same way. When customers can swap you for someone else without noticing a difference, you're competing. And competing means fighting on price, availability, or whoever shows up first on Google.

A good business strategy makes you incomparable. It positions you so clearly that when someone needs what you offer, you're the only logical choice. Not the best choice, but the only choice.

I never thought I'd be working in business strategy (I only figured mine out last year!), but it's the biggest conversation I'm having with clients right now. 7 out of 10 don't have one. They have vague goals, maybe a one-page business plan from three years ago, but no clear strategy that makes them different.

Ask yourself these questions. If you can't answer them clearly, you're still competing:

✅ Who is your audience? Who is the one person you're speaking to? What problem do you solve that makes them choose you over doing nothing at all? Answer this and half your competition disappears.

✅ What's your competitive advantage? Not your vibe — your actual operational advantage. Speed? Specialisation? Access? Process? What can you do that's genuinely hard to replicate? This is what keeps you booked when everyone else is scrambling.

✅ What do you actually want from this business? Freedom? Time? Money? Impact? Be honest. If you're building for lifestyle and comparing yourself to someone scaling aggressively, you're competing in the wrong race. Your goals define who your competition even is.

✅ What's your long-term plan? Building to sell, scale, or stay intentional? When you know where you're going, you stop chasing what everyone else is chasing.

✅ What are you saying no to? A strategy isn't just what you do — it's what you deliberately don't do. The more focused you are, the less replaceable you become.

Answer these clearly and competition stops mattering. You're not better — you're different in a way that makes comparison irrelevant.

Sorry I've been MIA on here lately. It's been a lil busy! 🫠If I had to sum up the last few months in emojis, it'd be thi...
21/11/2025

Sorry I've been MIA on here lately. It's been a lil busy! 🫠

If I had to sum up the last few months in emojis, it'd be this: 🌱😵‍💫 😃🤪👷‍♀️👩‍🎨🏃‍♀️🍪🚀

Here's some highlights:
🏡 My new workspace? The response has been absolutely wild. I've been so blown away by the feedback and how many people have jumped in to share what they're looking for. It feels like we're onto something here. 👀
🧠 Time blocking is the only thing keeping me sane right now. I've said it once, I'll say it again. Blocking out time for deep work, client calls, admin, and (most importantly) actual wellness breaks has been a total game changer. If you're drowning in your calendar, start here.
🤝 Continuing to build my village has been everything. I've got (official!!) a mentor lined up for the new year and I'm buzzing about it. I've also got a solid group of business owners I can call at a moment's notice who just get it. Don't isolate yourself in business — it's too hard to do alone.
🚀 This has been the season of working with people who are hungry for growth. Startups, new businesses, old businesses, people who want to be the name in their market. That energy is contagious it's my favourite type of work. Watching someone go from unclear to unstoppable is what I'm here for.
🎨 I can make decisions for clients in seconds. My own business? Cue analysis paralysis. It's so easy to get stuck in your own head when it's your thing. Thank god for Nikki, Adrian, Becs, Lana, Eilish and the rest of the crew who've been helping me with door colours, design ideas, and keeping me from overthinking every little thing.
✈️ First proper holiday in a year and a half coming up in December and you bet I'm putting my OOO on. 🤪 I also just booked a trip home to Canada next year!!! Living across the world is hard sometimes, bring on 2026.
🍪 cookies are part of my core routine on Fridays.

Alright, back to the chaos. Thanks for sticking around even when I go quiet. 🤍

20/11/2025

Hey, I'm Becs! I'm in my final year of my degree at Massey, studying Visual Communication Design, and I have been interning with Maddie at Artura for the past three weeks. As this is my last week here, I thought I'd share some things I have learnt during my time here. With minimal prior marketing experience, I feel I have learned a lot about building the foundations of strong partnerships.

One key discovery is the importance of getting to know clients as people, not just as projects or brands. Maddie has emphasised the importance of taking the time to share a cuppa and have a chat as this reveals the most valuable insights into their journeys, dreams, and challenges. These moments make working together more meaningful and creative.

I’ve also come to understand the power of storytelling in shaping businesses. Knowing why a business was started and helping clients identify and share what makes their story unique is what sets their brand apart. Without a story, many brands struggle to distinguish themselves from competitors.

Finally, I’ve learned the critical importance of consistency, whether in branding or staying regular with social media posting to maintain a clear and reliable presence.

It’s been a really fun and exciting experience that’s given me confidence and enthusiasm for next year as I pursue my marketing diploma next year!

19/11/2025

People ask me all the time why I chose to live in Whanganui of all places... which is when I respond: well, why not Whanganui? 🤷‍♀️

Unless you've been here, you don't get it. It's almost impossible to explain until you feel it. It's the mist rolling off the awa at sunrise. The way strangers stop to chat at the market like you've been mates for years. The art everywhere you turn. The feeling that this place just... gets you, sees you, wants to give you a warm hug and say kia ora.

Every visitor I've had come stay with me says the same thing after spending time here.

This campaign was all about capturing those tiny, beautiful, blink-and-you'll-miss-them moments that make Whanganui what it is. The stuff you can't fake or force. The real Whanganui experience.

Here's a tiny snippet of what we created. Introducing the 25/26 Whanganui tourism campaign: micro moments. 🤍
--
Campaign strategist:
Photographer: Alanah Brown Photography
Videography team: Create Now
Digital support: Little & Loud.
Client: Discover Whanganui

Create Now's edit of this footage is 1000x better than mine, keep an eye out for it!

05/11/2025

Final call, friends!

I’ve already been blown away by the response, but if you haven’t jumped in yet, this is your last chance. Our Whanganui workspace survey closes 10 November, and before we lock anything in, we need to hear from you. We’re building this space based on the feedback we’re given, everything from how the meeting rooms are set up, desk configurations, breakout areas, right down to the nice-to-haves like printing and kitchen vibes.

Consultants, business owners, service professionals, remote workers, tired of the kitchen table? Want a space where everything’s already sorted and you just show up with your laptop? This is your final chance to shape exactly that.

Survey closes and then we’re straight into the Black Friday sales to start kitting this place out. 🛒

30 seconds, link in bio 👊

Why have one exciting thing happen when you can have three all at once?!Meet Becs - Artura’s first ever intern! She’s wi...
04/11/2025

Why have one exciting thing happen when you can have three all at once?!

Meet Becs - Artura’s first ever intern! She’s with me for the next three weeks and today we hit the ground running: big client rebrand session with .studio, checking out & ’s stunning new Drews Ave space (summer cocktails, here we come!), finalising a campaign that goes live next week 🤞🏼🤞🏼🤞🏼🤞🏼, and dropping off flooring samples because apparently we do renovations and marketing in the same day around here. 🙃

You’ll hear from her soon, but how cool is it to train the next gen? Does this make me old?? I swear I was an intern like five minutes ago (help, I’m almost 30!).

Also peep the new (temporary) door at the distillery. 😂😂

28/10/2025

Wow, wow, wow!! To say I'm blown away would be an understatement. I knew Whanganui needed a new kind of workspace, but I wasn't expecting this much interest already — survey responses and DMs have been flooding in. Thank you to everyone who's reached out! 🙌🙌🙌

Here's a sneak peek at what we've been up to... and if you know anyone looking for a beautiful workspace to do their mahi (be it booking a meeting room, or renting a desk one day a week, or five!), send them the survey. We want to build this with YOU in mind. You can fill it in here: https://docs.google.com/forms/d/e/1FAIpQLSdu2FhyEpdZRvPDV0ZeHy9Ss0sfe2yjAsNt7YXWtLZHfWUR4w/viewform?usp=sharing&ouid=116486004529816384438

Big news, folks!We’re opening a new workspace in Whanganui, and it’s not just for us — it’s for you too. 🤗If you work fr...
23/10/2025

Big news, folks!

We’re opening a new workspace in Whanganui, and it’s not just for us — it’s for you too. 🤗

If you work from home, we get it. It’s great... until you need a change of scene or somewhere to meet a client that isn’t your kitchen table or a noisy café. Sometimes you just need a space that feels professional but still relaxed — a good place to get out, focus, and do your best work.

That’s what we’re building.

A boutique workspace across from Pākaitore and the awa, right in the heart of town. You’ll be able to book the meeting room by the hour (fully set up with everything you need) or rent a desk in a shared office with standing desks, monitors, and all the essentials. It’s a space where every detail’s been thought about — from how it looks to how it feels to work and host in.

We’re designing this space specifically for local service professionals to do their best mahi. But we’d love your input on what you actually need (or want!).

Take the 30-second survey and tell us what would make this space work for you. The survey’s open until 10 November — https://docs.google.com/forms/d/e/1FAIpQLSdu2FhyEpdZRvPDV0ZeHy9Ss0sfe2yjAsNt7YXWtLZHfWUR4w/viewform?usp=header

Renos incoming... 💥

20/10/2025

This has been one of my favourite projects this year. Introducing, Fisherman Supply Co. 🎣

Dave came to me with an idea that fishing could be done better. He's a fisherman who was sick of imported bait bulked out with dodgy fillers that didn't work (and often wasn't even real fish), OR frozen berley that smelled bad enough to clear out the ute. So he decided to make his own — using real, locally sourced fish byproducts that help you bring home a feed.

Made by fishermen, for fishermen, right here in Whanganui. Clean, simple to use, and built for the catch.

We took Dave through the full brand journey: naming (goodbye Whanganui Pellet Co, hello Fisherman Supply Co), brand strategy, visual identity, website build, social media strategy, all the words, and worked with my favourites Alanah Brown Photography and .studio to bring it to life through photography and design. Peep the lil doggo on the boat. 🐶

This is what we do at Artura — take your vision and build the brand that brings it to life.

The results? He launched last month, sold out of products within a few weeks, and one post reached 94k people without a single ad. He's killing it.

If you're into fishing and want to bring home the kai, check him out: fishermansupplyco.nz or grab it in-store at Marine Tackle Wanganui .

Life is 100000000x better when it's not winter. And lamb season? Unmatched. I'll happily watch some lambs frolic in the ...
20/10/2025

Life is 100000000x better when it's not winter. And lamb season? Unmatched. I'll happily watch some lambs frolic in the hills any day.

Bring on the sun.

18/10/2025

BTS of shooting ’s next campaign yesterday, and what a day for it! Gutted I didn’t get any footage at because it was going OFF!!

This one’s a bit of a full-circle moment for me. I used to be on the client side helping coordinate projects like this with agencies. Now I’m on the other side, pitching the ideas, and bringing Whanganui’s story to life. Couldn’t be more stoked to do this kind of work in my favourite place. 🌞

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