The Lead - USLS

The Lead - USLS The Official Publication of the USLS BA Communication Program

Applications are ON-GOING! Ready to step up and show what you're made of?Got stories burning inside you that need to be ...
15/07/2025

Applications are ON-GOING! Ready to step up and show what you're made of?

Got stories burning inside you that need to be told? Ideas that could spark conversations across campus and beyond? We're building a team of fearless creatives who believe journalism isn't just a job—it's a calling.

This is your chance to be part of something bigger, to shape the stories that matter, and to make your mark on campus journalism.

Applications close July 20, 2025! Apply now through the link provided:
https://forms.gle/pA6VKK1E239WbxLS8


Meet the powerhouse behind every story that matters.The Lead Editorial Board for A.Y. 2025-2026 is here—a dynamic team o...
12/07/2025

Meet the powerhouse behind every story that matters.

The Lead Editorial Board for A.Y. 2025-2026 is here—a dynamic team of storytellers, visionaries, and changemakers ready to elevate campus journalism to new heights. From breaking news to compelling features, from stunning visuals to innovative broadcasts, these are the minds shaping the narratives that define our Lasallian community.

Behind every impactful story is a team that believes journalism isn't just about reporting—it's about creating conversations, inspiring action, and giving voice to what matters most.


: HANDUMANAN CREDITS THE PEOPLE BEHIND THE WORKToday calls for another feast of the heart, as the school gave appreciat...
10/07/2025

: HANDUMANAN CREDITS THE PEOPLE BEHIND THE WORK

Today calls for another feast of the heart, as the school gave appreciation to the people who make our learning and comfort here at the University of St. La Salle possible.

Earlier this morning, as a part of celebrating the Handumanan Week, the men and women of the school's workforce were given the recognition and praise they deserved during the Employee's Day at the lobby of the Miguel Building.

Apart from celebrating the Lasallians themselves, we have seen that this week has also provided a celebration for the people behind the work that makes us Lasallians, strengthening the spirit and community that the institution stands for.

Text | Chauncey Laybon
Photos | Gab De La Rosa



: A CELEBRATION OF CREATIVITY AT HANDUMANANFrom having Lasallians perform, to having Lasallians showcase their filmmaki...
10/07/2025

: A CELEBRATION OF CREATIVITY AT HANDUMANAN

From having Lasallians perform, to having Lasallians showcase their filmmaking skills, Day 4 of Handumanan Week is here!

The day started with the Open Mic, where various Lasallians came and conquered the stage with their talents, as the crowd cheer along. We then went straight to Handumanan Park itself, where Lasallians watched and enjoyed local films—with some made by Communication students themselves.

With this exciting day wrapped up, we wonder, what more will this celebration bring us next. As the last day of this celebration nears, Handumanan continues to prove to be more than just a commemoration of Lasallian spirit, but also of creativity.

Text | Chauncey Laybon
Photos | Gab De La Rosa



: THE HEARTBEAT OF HANDUMANANThe second day of the Handumanan Week filled the campus with energy on July 7, 2025, as ac...
07/07/2025

: THE HEARTBEAT OF HANDUMANAN

The second day of the Handumanan Week filled the campus with energy on July 7, 2025, as activities highlighted the celebration of our Lasallian spirit.

The day began with the Opening Program, followed by the ceremonial Ribbon Cutting that officially welcomed everyone into the celebration. Students and visitors then explored the Handumanan Exhibit, where campus stories and traditions were brought to life through engaging displays.

The Earth Keeper segment highlighted our commitment to environmental stewardship, while various activities throughout the day reinforced the values that define our community. From meaningful conversations to shared experiences, the campus buzzed with the distinctive energy that makes Handumanan special.

More than just an event, Handumanan continues to serve as the heartbeat of our campus, bringing together the stories and spirit that make us proud to be a Lasallian.

Text | Angel Vern Veraguas
Photos | Gab De La Rosa and Chitley Cordova



‘BASTA, PROD NI’ TRIUMPHS AT CINE KAHIRUP 2025AB Communication students from the University of St. La Salle, under Basta...
06/07/2025

‘BASTA, PROD NI’ TRIUMPHS AT CINE KAHIRUP 2025

AB Communication students from the University of St. La Salle, under Basta, Prod Ni (BPN), bagged multiple awards for their short film “20 Years Never Passed” (20YNP) at the Cine Kahirup Silay Film Festival 2025 last Friday, July 4, at the Sen. Jose C. Locsin Cultural and Civic Center.

20YNP, a 20-minute film, tells the story of Sol (Cedilyn Casuyon) and Gape (Mr. Fuji Jalando-on), two childhood friends who reunited in their hometown after the 20 years apart. The film also stars Ms. Mary Jane Prado Quilisadio as Sally.

On how the film came to be, director Fahleen Fang Casidsid shared, “The story was born with an image I had in mind about a woman coming back to Silay City after two decades. (…) I have relatives who work abroad and the worst thing that I think could happen was them coming home to no one.”

The BPN production team, comprised of now AB Communication sophomores, marked their debut at their first film festival— ending the Cine Kahirup 2025 Awards Night with three wins and ten nominations.

Major Awards Won:
- Best Cinematography
- Best Director
- Best Actor

Nominations:
- Best Picture
- Best Actress
- Best Supporting Actress
- Best Screenplay
- Best Production Design
- Best Sound Design
- Best Editing

Text | Jamea Khey


05/07/2025

Depth laid in layers. Foundation firm. This is The Lead, paving the way forward.


TRUE COLORS: CSU CHAMPION EQUALITY IN KRAYOLA 4.0 In celebration of Pride Month, the Communication Society of the Univer...
26/06/2025

TRUE COLORS: CSU CHAMPION EQUALITY IN KRAYOLA 4.0

In celebration of Pride Month, the Communication Society of the University of St. La Salle (CSU) held Krayola 4.0 with the theme "All 4 Love, Love 4 All," at the Gallaga Theater on June 25, 2025.

This year's keynote speaker, Atty. Andrea Lizares spoke on why marriage matters for inclusivity and equality through her talk entitled “Same-sex Marriage vs. Civil Union: A Legal Literacy Discussion”.

Her discussion encompassed the difference of same-sex union and same-sex marriage, along with provisions in the 1987 Philippine Constitution that either supports or hinders the progress of institutionalizing same-sex union or same-sex marriage in the Philippines.

Meanwhile, guest speakers Mx. Paul Daniel Serrano, Mx. Junius Dale Capus, Mx. Charlize Leigh Yee, and Mx. Erika Dane Zayco shared their respective q***r journeys and reminded the audience about the true essence of pride.

Krayola is CSU’s annual event that promotes inclusivity and serves as a platform for students to engage in discussions essential for the fight of equality and the q***r community.

Text | Alejandro Batiancila
Photos | Gab De La Rosa



: assemble with caresweet angel,my existence longs for your presence.spirits whisper their wishes for recognition.wande...
08/06/2025

: assemble with care

sweet angel,
my existence longs for your presence.
spirits whisper their wishes for recognition.
wandering forevermore, in search of you.

come.
assemble me in pieces,
each part you bless with love.

READ THE FULL LITERARY PIECE BELOW.

Text | Jamea


COMMUNICATORS MAKE “BILIB” AT MAHIKAThe Batch of 2026’s BA Communication students recognized outstanding student and wor...
08/06/2025

COMMUNICATORS MAKE “BILIB” AT MAHIKA

The Batch of 2026’s BA Communication students recognized outstanding student and working communicators through the 24th BILIB Awards, themed “Mahika: Gawa Mula sa Wala,” this May 30 at Fern Gardens Bacolod, Villamonte.

Directed by Marnelle Valdevieso, the Kurt Sorberano-hosted show–notably outdoors–handed out 56 certificates and 24 trophies in the iconic thumbs-up symbol to remarkable recipients in the fields of writing, advocacy, and performance, in addition to special awards.

“Sa akon pamilya, kamo ang bantug,” said Valdevieso in her director’s message. “Samtang gapanghanda kamo sa tinuod nga kalibutan, tani ang eksperyensya nyo sa [BA Communication] magahatag sang kagung-an sa inyo.”

The annual BILIB Awards acts as the end-term requirement of the third-year BA Communication’s Events Management class, this year taught by Sir Serafin Plotria Jr.

Listed below are the recipients of the BILIB trophies:
Bilib of the Year | Flynn Marie Buenaflor
Rookie of the Year | Farlyn John Casidsid
Icon of the Night | Dranreb Cimatu
Student Leadership Excellence Award | Francis Exequiel Ampil
Special Citation in Journalism | Reylanie Princess Esquerida
Distinguished Alumni Award | Kurt Soberano
Newspaper of the Year | SunStar Publishing Inc. NIR
AM Radio of the Year | Bombo Radyo Bacolod
FM Radio of the Year | Easy Rock
FM News of the Year | Brigada News FM
Digital Media outlet of the Year | Digicast Negros
Best Portfolio | James Matthew Dela Cerna
Best in Screening | Flynn Marie Buenaflor
Best Photography Portfolio | Mark Andrei Castronuevo
Best in Film Review | Trish Coleen Canastillo
Best Integrated Marketing Communication Plan | Reylanie Princess Esquerida
Best Actor | Joaquin Daniel Mapa
Best Actress | Reylanie Princess Esquerida
Best Supporting Actor | Lillian Rivera
Best Supporting Actress | Jasmine Anne Miranda
Outstanding Play Director | Thea Kerl Gealon
Best Senior's Project | Mary Eunice Elizabeth Yra
Best Senior's Project Portfolio | Mary Eunice Elizabeth Yra
Best Senior's Project - Social Relevance | Thea Kerl Gealon

Text | Frank Ampil
Photo Courtesy | IWAG Imagemakers Collective


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