Marikah Devon

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Marikah Devon

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Hi there! I’m Marikah, and I specialize in copywriting and brand development. My goal is to help businesses define their unique voice and identity.

✨ Creative Brand Strategist and Writer
💖 Helping founders shape their message, plan campaigns, & post with purpose
💌 Get your freebie | www.postscriptsbymd.com I believe great storytelling goes
beyond marketing—it’s a way to share ideas, build connections, and inspire action. Whether you're looking for impactful copy that engages your audience or strategic branding that sets you apart, I’m here to help bring your vision to life.

16/10/2026

Plot twist: the degree I kept second-guessing is the one I use the most now 🤭 Slide through!

Linguistics doesn’t usually come up when people talk about branding, but it shows up in my work almost every day. Whenever a founder tells me “it sounds off, but I don’t know why,” there’s usually a reason hiding in the language: the context, a word’s connotation, or who the words were really written for.

Here’s a tiny exercise you can try today ✍️
Pick one word from your bio or your last caption. Write down two other words that mean almost the same thing. Then ask yourself which one actually feels like your brand.

You’ll be surprised how often the technically correct word isn’t the one that fits.

And if you studied something people said you’d never use, tell me what it was and where it sneaks into your work now 👇💌

09/10/2026

I think we’ve gotten a little too comfortable treating every new month like we need to come up with 30 brand-new content ideas just to have something to put on the calendar. 😭

And I get it because there’s something exciting about starting fresh, especially when you have a whole month of content to plan. But I also think we tend to overlook how much potential is sitting in the things we’ve already published.

Sometimes, I’ll look at an old post and realize there was a whole other conversation we could’ve had about that topic. Maybe there was a question worth answering, a point that deserved more attention, or an opportunity to explain something in a way that would actually help someone make a decision.

And that’s the thing about content planning. You don’t always have to come up with an entirely new subject to have something valuable to say. Sometimes, you just need to approach an existing one with a little more curiosity.

Of course, I’m not suggesting we recycle every post until our audience gets sick of hearing about it. HAHAHA. But I do think we could all benefit from being a little more intentional about the ideas we already have before going on another brainstorming marathon.

Anyway, if you’re planning your October content, consider giving your archives a little visit first. You might be surprised by how many conversations you left unfinished.

I’ve put together a little exercise in this carousel to help you get started, so save it for your next planning session! 💌

26/09/2026

This project is probably one of the ones I feel best about.

Not because the numbers are the biggest I’ve ever seen on the internet, because let’s be real, 4.6M reach and 20K+ followers can look “small” next to the ridiculous numbers we’re used to seeing online.

But this one feels different to me.

I got to work on the writing across so many parts of the brand... social copy, campaign messaging, AVPs, video scripts, hooks, CTAs, monthly content planning, and pieces of the wider communications work.

And because I was involved across those touchpoints, I got to see how the messaging developed over time and how much stronger things felt when the brand was saying the same thing clearly, just in different formats.

That’s the part I’m proud of.

The page reached 4.6M people, grew to 20,159 followers, and generated 37,141 content interactions over 12 months, but the numbers are really just one part of it.

What I care about more is that I can look back at this account and feel like... yes, I know what I contributed here. I know what I helped shape. I know where the writing showed up.

And that feeling is honestly so satisfying.

I broke down the work, the results, and what I learned from the project in the full case study 💌

Link in bio ♡

24/09/2026

“It looks fine” sounds harmless, but it’s usually where content starts getting way too comfortable.

Because “fine” can mean the design is clean, the branding is consistent, and the caption technically makes sense... but none of that tells you if the content is actually doing its job.

When I look at a post, I care about a few things more than whether it simply looks good.

Can someone understand the main point within a few seconds?

Is there an actual opinion, insight, or useful takeaway in there?

Does it sound like your brand, or could the same post easily belong to five other businesses?

Is the post helping someone trust you, remember you, understand your offer, or take the next step?

And most importantly... would your ideal customer have any reason to care?

That’s the difference between content that fills a feed and content that actually supports the brand.

So the next time you review a post, don’t just ask, “does this look good?”

Ask, “what is this supposed to make someone think, feel, understand, or do?”

That question will tell you way more 👀

If your content looks polished but still feels a little too safe, generic, or directionless, that’s usually where strategy needs to come in 💌

22/09/2026

you really don’t need to create a whole new personality just because you’re posting online 😭

if anything, the goal is to make it easier for people to understand who you are and why they should keep following you.

think about what you always talk about, what you have opinions on, what kind of stories you naturally tell, and what makes someone think, “wait, I actually like how she explains this.”

pretty content is nice, good hooks help, and consistency matters, but if people still can’t tell who you are after following you for a while, there’s probably something missing.

this is why I’m such a big believer in having actual personality in your content. I don’t mean forcing yourself to be relatable or sharing things you’re not comfortable sharing. I mean letting enough of your real perspective come through that people start remembering you for something.

basically... give people some lore lol

if your content is technically good but still feels a little ???, your content direction might need some work 👀

and hiiii, that’s where I come in 💌

19/09/2026

Not sure what to hire for yet? Bring me the messy version. We’ll name the work first, then figure out the right support. 🎀

18/09/2026

Tiny brand check for your Thursday because sometimes you do not need a whole rebrand, you just need to look at your page like a stranger for five minutes 😭

It is very easy to get too close to your own business and assume everyone else knows what you mean.

They do not lol.

Clear messaging makes literally everything else easier. Content gets easier to write, offers get easier to explain, and people do not have to do detective work before they understand what you sell.

Very small check. Very useful information. 🫶🏻

Save this one for your next “why does my brand suddenly feel weird” moment.

16/09/2026

I think founders get accidentally assigned this weird extra job where suddenly they are also supposed to be:

the content strategist,
the copywriter,
the person filming,
the person editing,
the person deciding what to post next... 😭

And if you love doing all of that, cute.

But if you do not? That does not mean you are bad at marketing or disconnected from your brand.

You can know exactly what you want your business to become and still have zero desire to turn that into five posts a week.

That is literally where people like me come in 🫶🏻

You bring the vision, the opinions, the business brain.

I help turn that into content people can actually understand, remember, and buy from.

Creative does not have to be your job. It can be mine. 🎀

Book a call via the link in bio if you want a second creative brain on your brand.

14/09/2026

You probably do have enough ideas 👀

That is not always the problem.

The problem is that every idea still needs to become an actual post...and that usually means writing it properly, figuring out the angle, editing, designing, captioning, scheduling, and then doing the whole thing again a few days later 😭

Meanwhile, you are also running the business.

So if your content keeps getting stuck somewhere between “this would make a good post” and actually making it onto the feed, that does not automatically mean you need more inspiration.

Sometimes you just need someone to take the idea and actually move it forward.

That is a big part of what I do for clients. You still get to be the person with the ideas and the point of view. I just help make sure they do not stay trapped in drafts forever 🫶🏻

If that sounds like where your content is getting stuck, book a call with me and let’s make your content easier to actually get out there. 🎀

12/09/2026

This one deserved a proper case study because the 722% is cute, but the part I actually care about is what changed behind it 💌✨

This email channel was literally built from the ground up. No existing campaign history to inherit, no already-optimized setup, no years of data doing the heavy lifting.

Over five months, I handled the campaign side of Klaviyo for an ecommerce fashion and lifestyle brand. Strategy, messaging, copy, creative direction, segmentation, testing...the whole thing.

And sure, $5.4K+ in campaign-attributed revenue may not look like some huge internet flex on its own.

But for a channel that started at zero and was built over just five months? I care a lot more about what that says about the direction we were heading 📩

By the final 30 days, campaign-attributed revenue had grown from $333.51 to $2,742.40.

That’s the part I want people to look at.

Not just “here’s a big percentage,” but look at what we were able to build in five months.

I broke the full strategy, numbers, and learnings down in the case study 🫶🏻

And if your email list is currently just sitting there looking decorative...maybe it’s time we gave her a job 🎀

Full case study is in the link in bio ♡

Address

Molino 3
Bacoor
4102

Website

https://www.postscriptsbymd.com/

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