30/06/2024
ANOTHER ONE BITES THE DUST
After 77 years of unparalleled service, the Baguio Midland Courier is closing its doors, leaving behind a rich legacy embedded into the history of Baguio and the Cordilleras. Since its inception, the Midland Courier has been more than just a newspaper; it has been the heartbeat of the community, capturing the spirit, struggles, and triumphs of the region. Its pages have chronicled the lives of generations, serving as a steadfast witness to the ever changing landscape of the Cordilleras.
For over seven decades, the Midland Courier has been a trusted source of news, insight, and inspiration. It provided a platform for local voices, showcased cultural heritage, and instilled a sense of unity among its readers. From covering significant events to highlighting the everyday stories that make up the framework of the community, the Midland Courier has been a pillar of reliable journalism and a cherished companion to its audience.
However, the outlook of media has shifted dramatically in recent years, with the rise of social media and online platforms altering how people consume news. The digital revolution has brought about instantaneous access to information, making news more accessible but also challenging traditional print media. Social media platforms like Facebook, Twitter, and Instagram have become primary sources of news for many, offering real-time updates and a space for public discourse.
Online platforms have democratized the dissemination of information, allowing anyone with internet access to share news and opinions. This shift has led to a decline in print circulation and advertising revenue, impacting the sustainability of traditional newspapers. While the digital age offers convenience and immediacy, it also presents challenges such as the spread of misinformation and the need for media literacy.
Despite these challenges, the Baguio Midland Courier’s contributions to journalism and community life remain indelible. Its legacy will continue to inspire future generations of journalists and remind us of the vital role that dedicated, local journalism plays in preserving the soul of a community. As we bid farewell to this venerable institution, we celebrate its remarkable journey and the profound impact it has had on Baguio and the Cordilleras. ###
📷Baguio Midland Courier
