New Star Phils, Bantayan Island, Bantayan Island (2025)

29/10/2025

Beyond Ads: How AnyMind Philippines is Redefining Digital Marketing Through AI and Consumer Intelligence

An article by AnyMind Philippines Inc. x Cebu Chamber of Commerce and Industry

In an era where digital technology continuously transforms the way businesses engage with consumers, AnyMind Group stands as a driving force for innovation and integration across Asia.

Founded in 2016, the company has swiftly evolved into one of the region’s leading enablers of digital business growth. With over 2,000 employees across 24 offices in 15 markets including the Philippines, the company provides end-to-end solutions that span marketing, e-commerce, logistics, and digital transformation.

At the heart of AnyMind’s success is its Business-Process-as-a-Service (BPaaS) model, which blends the flexibility of Software-as-a-Service (SaaS) with the operational expertise of Business Process Outsourcing (BPO). This approach allows businesses to operate faster, smarter, and more efficiently by integrating automation, data, and expert teams into one seamless ecosystem.

In the Philippines, AnyMind’s BPaaS framework is helping brands navigate one of Southeast Asia’s most dynamic digital markets. The company’s Philippines Digital Landscape Report 2025 reinforces that commitment, offering marketers and business leaders an in-depth look into how Filipino consumers think, shop, and make purchasing decisions in today’s fast-evolving online environment.

The report reveals that more than half of Filipino consumers complete their purchase journey after exposure to video ads, underscoring the growing influence of video in driving conversions. It also highlights the rise of influencer-driven short videos in brand discovery, as well as the effectiveness of ads placed on search results and product detail pages: key insights for marketers optimizing their 2025 media strategies.

“The Philippines is one of the most dynamic digital economies in Southeast Asia,” said Mayi Baviera, Country Manager of AnyMind Group Philippines. “With insights from this report, brands can better design campaigns that align with Filipino consumer behavior—delivering value across the entire funnel.”

Beyond data and insights, AnyMind is reimagining how brands bring their campaigns to life. Through its AI-powered live commerce platform, AnyLive, the company recently introduced Avatar Bank, a first-of-its-kind feature that allows brands to select from a ready library of AI avatars to host live streams.

“Here in the Philippines, we are working closely with creators who are exploring the potential of AI-powered live commerce,” Baviera shared. “The Avatar Bank opens up new ways to engage consumers with cost efficiency and speed, enabling campaigns to go live in days rather than weeks.”

Already launched in markets such as Thailand, Malaysia, and Vietnam, the Avatar Bank demonstrates how AI and virtual technologies are redefining brand storytelling, consumer interaction, and digital engagement, particularly in regions where online audiences are active around the clock.

From data intelligence to AI-driven creativity, AnyMind Group continues to set new standards for digital marketing performance. Through its BPaaS model, the company delivers a unified approach that empowers brands to adapt quickly, act intelligently, and connect meaningfully with consumers in today’s ever-changing digital economy.

As the Philippine market accelerates toward a data- and AI-driven future, AnyMind’s innovations are enabling local and global brands alike to thrive in an increasingly competitive landscape.

Download the full Philippines Digital Landscape Report 2025 here and explore AnyMind Group’s latest innovations at anymindgroup.com

29/10/2025

Step into comfort: Allbirds is coming to Cebu

In a world full of ordinary shoes, Allbirds “The World’s Most Comfortable Shoes”—Time, stands out for doing things differently.

Founded in 2016 by former professional footballer Tim Brown and engineer Joey Zwillinger, Allbirds was built on a simple idea: that the best things in life, comfort, style, and sustainability, don’t have to come at the planet’s expense.

What started as a small footwear brand in New Zealand has now become a global movement for sustainable fashion, known for turning natural materials into unbelievably comfortable shoes.

Every pair of Allbirds is designed with the planet in mind. The brand uses premium merino wool, eucalyptus tree fiber, and sugarcane-based SweetFoam to create shoes that are soft, breathable, and lightweight. These materials aren’t just eco-friendly, they make every step smoother and more effortless.

Allbirds also goes beyond materials: as a Certified B Corporation, it holds itself accountable to the highest standards of social and environmental impact, proving that businesses can thrive while taking care of the Earth.

Famous styles that started it all

The Wool Runner & Tree Runner
Allbirds’ signature styles combine comfort, simplicity, and sustainability, made to suit every lifestyle. The Wool Runner, crafted from soft and temperature-regulating Merino wool, offers effortless comfort for any occasion. Meanwhile, the Tree Runner, made from eucalyptus tree fiber, is lightweight and breathable, perfect for comfort and travel. Both pairs embody Allbirds’ mission to make better shoes, naturally.

Allbirds is finally landing in Cebu

Get ready Cebu, Allbirds is officially opening soon in Ayala Center Cebu. This marks a major milestone for the brand’s expansion in the Philippines, bringing its iconic comfortable footwear closer to you.

Soon, Cebuanos can experience firsthand what it means to walk in comfort and confidence, all in one pair. Stay tuned for the official store opening date, launch promos, and exclusive invites to experience the Allbirds difference in person.

29/10/2025

Boom! Tables have turned. Orly Guteza, along with his political backers former Congressman Mike Defensor and Senator Rodante Marcoleta are now facing possible criminal charges after a Manila court uncovered a falsified affidavit used in their Senate “exposé” last September 25, 2025.

In an 11-page order, Judge Carolina Icasiano-Singson confirmed that Guteza’s “Sinumpaang Salaysay” was forged, citing the NBI’s forensic report that the notary signature was fake. The judge ruled that the act constituted falsification of public documents, a criminal offense under the Revised Penal Code, and referred the case to the Department of Justice for further investigation and prosecution of Guteza and anyone involved including those who presented the falsified affidavit.

The alleged notary, Atty. Petchie Rose Espera, had earlier submitted an incident report denying she notarized Guteza’s affidavit — a key piece of evidence that sealed the case against them.

The fallout is explosive: what was meant to destroy former Speaker Martin Romualdez through black propaganda has now backfired spectacularly. The so-called “witness” and his handlers are now under fire for lying under oath and fabricating evidence.

In the end, the bombshell they launched blew up in their own faces. Guteza, Defensor, and Marcoleta — the hunters have become the hunted.

28/10/2025

VestaHomes Puts Employee Wellness at the Heart of Team Building at Hayat Sky Towers

VestaHomes and Ausland Cebu Construction Inc. held a two-day team building activity last September 26 to 28, 2025 at Hayat Sky Towers, one of VestaHomes’properties. The event was designed not only to build skills and camaraderie but to reinforce the company’s commitment to employees’ mental, emotional, and professional wellness.

Founder Joe Satar opened the program by grounding the gathering in the company’s core values and principles. In his opening remarks he underscored unity, accountability, and care for one another, and reminded employees that regular team-building rituals are part of VestaHomes’ commitment to balance and belonging. He framed these activities as chances to rest, reconnect, and recharge so employees can return to work healthier and more focused.

Activities during the two-day program supported wellness through movement, collaboration, and reflection. Participants joined an energizing Zumba session to boost morale and promote physical wellbeing. Team-building exercises included trust-building challenges, problem-solving games, and collaborative workshops that emphasized communication and mutual support. Breakout sessions allowed departments to reflect on work-related priorities and wellbeing strategies, and a recognition segment to honor contributions across the team.

Deeper reflections on values and the company’s past came from Satar in a recent interview, where he expanded on what he wants every employee to live by: “Care for each other, be hardworking, and do not let anybody tell you that you don’t know what you are doing. Do not accept no for an answer. Dig through, and make sure that you’re going to be on top,” emphasizing confidence, mutual support, and resilience as part of employee wellbeing.

Satar also spoke in the interview about teamwork and the company’s humble beginnings,
“VestaHomes started in a very humble way out of a very simple warehouse back in Sydney 15 years ago. Back home, people were telling me that VestaHomes would not survive after 12 months,” Satar shared. However, he reflected on the achievements of VestaHomes today, becoming an international firm, and attributed his success to his team.

“Vesta is an international company now, and we would always create something that nobody else did. Our buildings and projects were not built by me. They were built by my team. We love and we always like to work with our team and build a future generation so Vesta can be always on the top,” he said.

He named La Menda Busay as the company’s first completed project and described Hayat Sky Towers as VestaHomes’ brand for short-stay, furnished apartments—a home away from home. “I wanted to have our team in this building so they can feel the hard work they have done to build this building. I wanted to tell our team thank you so much for your hard work. Now it is the time for you to enjoy,” he said.

The wellness message resonated with long-serving staff. Jerome Zerda, a draftsman who has been with the company for 10 years, reflected on how that culture of care has shaped his experience.

Now, VestaHomes is slated to open the following projects in the future:

• La Menda Nivel Hills at GMA Access Road in Busay, Cebu City
One- and two-bedroom units with amenities including a function hall, gym, scenic views, pools, and a game room. Ground floor opening is slated for March 2026.

• La Menda Uptown in Barangay Hipodromo, Cebu City
Planned to feature one of Cebu City’s highest rooftop bars.

• Vesta Royale Heights in Barangay Kalunasan, Cebu City
An exclusive subdivision development.

• HIJO by Vesta in Tagum
Envisioned as a 330-hectare city within a city with man-made rivers, villas, a forest reserve, a seven-star hotel, a marina, and commercial and entertainment areas.

A proposed subdivision in Bohol is also planned, offering single-storey one- and two-bedroom homes as well as townhouses.

As the activity drew to a close, Satar thanked architects, engineers, and employees for their contributions and stated, “We are creating history here. A legacy you cannot buy with money. The Philippines is not a third-world country. It has the potential to rival USA, Dubai, and Sydney.”

The two-day team building was more than a work pause. It was a celebration of unity, growth, and shared purpose. With each new project and milestone, VestaHomes continues to demonstrate that its strength lies not only in delivering quality properties but also in building people, communities, and lasting bonds.

27/10/2025

Senator Rodante Marcoleta is at it again peddling fake news like it’s his trademark. Just like his fake hair, his stories are all make-believe.

His latest “bombshell” that there’s a ₱5M bounty on ex-Marine Sgt. Orly Guteza has zero evidence. Maybe Guteza isn’t hiding from a bounty, but from the shame of being caught lying under oath. Even the affidavit Marcoleta flaunted turned out to be forged, according to Atty. Petchie Rose Espera herself.

Classic Recto-level fabrication. And now, Marcoleta is trying to clean up his own mess spinning tales to cover up failed deals and shady ties with the so-called “King and Queen of Flood Control Projects.”

Meanwhile, the entire DDS camp is wobbling. Their “star witness” flopped, and even Senator B**g Go is now facing plunder charges over Duterte-era infrastructure projects.

Desperate times, desperate lies. Marcoleta’s script is weak, his plot unbelievable, and his motives transparent.

This isn’t whistleblowing it’s pure political theater. Another episode of “Fake News: The Marcoleta Edition.”

26/10/2025

Sushi Station Celebrates Its First Anniversary at JMall Cebu

Sushi Station proudly commemorates its first anniversary at JMall Cebu, marking a year of bringing fresh and authentic Japanese cuisine to the local community. Since its opening, Sushi Station has established itself as a well-loved destination for sushi enthusiasts, offering an extensive selection of expertly prepared rolls, sashimi, and other Japanese specialties made from premium ingredients.

In gratitude for the continued support of its patrons, Sushi Station will be offering exclusive anniversary promotions and exciting giveaways throughout the celebration week.

Join us at JMall Cebu as we celebrate a year of exceptional taste, quality, and memorable dining experiences.

For more details, visit Sushi Station at JMall Cebu or follow them on their official social media pages.

26/10/2025

Make every gathering extra precious this BER month with our Precious Salo-salo Bilaos — a festive Filipino feast made for sharing!

Whether it’s Set A or Set B, each bilao is packed with your all-time Filipino favorites perfect for barkadahan or big family celebrations!

Choose your feast:
Barkada Bilao (5–8 pax) – for small get-togethers and barkada bonding

Pamilya Bilao (10–12 pax) – for reunions, parties, and grand celebrations

Bring warmth, flavor, and Filipino tradition to your table.
Available for pre-order only.
PM Precious Brew Cafe to book your Precious Salo-salo Bilao today!

25/10/2025

Healthcare Anytime, Anywhere with SugboDoc

An article by SugboDoc Technologies x Cebu Chamber of Commerce and Industry

Access to quality healthcare remains a persistent challenge for many Filipinos. Long queues, misplaced records, inefficient coordination among providers, and the burden of manual processes often hinder patients from receiving timely and adequate care. Tackling these pain points head-on is SugboDoc Technologies Inc., a Cebuano-founded telemedicine and health tech start-up that is reshaping the future of healthcare in the Philippines: making it smarter, faster, and more accessible.

At the heart of SugboDoc’s innovation is its cloud-based Electronic Medical Records (EMR) and healthcare management platform, built to streamline healthcare delivery across the patient, provider, and payer spectrum. It combines modern digital tools such as online appointment booking, real-time video consultations, automated insurance claims submission, and longitudinal health record access into one seamless system empowering healthcare anytime, anywhere.

Founded in Cebu and backed by a global team of technologists and healthcare professionals, SugboDoc was created in response to the fragmented and paper-heavy healthcare landscape in the country. Its platform aims to bridge the gaps in medical recordkeeping, enhance population health insights, and enable a smoother, more coordinated patient journey.

What sets SugboDoc apart is its longitudinal patient health record, a feature that allows patients to securely access their full medical history across all SugboDoc-enabled facilities ensuring continuity of care regardless of provider. For healthcare professionals, the platform improves clinical efficiency with digitized workflows, transparent revenue tracking, and simplified HMO and insurance processing.

Since its official launch in June 2024, SugboDoc has quickly gained traction, now serving over 100 healthcare providers and more than 50,000 patients nationwide. Many of these providers operate within leading hospitals such as Cebu Doctors’ University Hospital, Chong Hua Hospital, and Perpetual Succour Hospital. Beyond urban centers, SugboDoc has also expanded its reach to regional areas through partnerships with provincial hospitals, including Catbalogan Doctors Hospital and Borongan Doctors Hospital—showcasing the platform’s scalability and adaptability.

Most recently, SugboDoc onboarded Dr. Pau Animal Bite Center, which operates 16 branches across Cebu Province. With thousands of patients served monthly, this large-scale rollout exemplifies SugboDoc’s capacity to support growing healthcare networks and enhance operational efficiency on a provincial scale.

“SugboDoc is more than just an EMR. It is a commitment to Better Healthcare, Together,” shares Founder & CEO Ryan Michael Gelig. “Our mission is to give every Filipino access to a healthcare system that is connected, efficient, and future-ready.”

As SugboDoc looks to the future, its ambition is clear. With a global launch targeted for 2027, the company is positioning itself to take this Philippine-built innovation to the broader Asia-Pacific region, while maintaining a strong focus on deepening its impact locally.

Through its work, SugboDoc contributes to the broader vision of the Cebu Chamber of Commerce and Industry (CCCI) to empower Cebu-based enterprises toward global competitiveness through digital transformation and innovation.

Together, let us put Cebu at the forefront of digital healthcare. Learn more about SugboDoc at www.sugbodoc.com or connect with them through their official page, SugboDoc-Healthcare Anywhere.

25/10/2025

2GO Opens New NAIA Road Store Ahead of the Holiday Travel and Shipping Rush

2GO, the Philippines’ leading logistics and travel solutions provider, has opened a new store along NAIA Road to serve travelers, senders, and nearby businesses with greater convenience.

Located at the CAEMC Commercial Building near Park and Fly, the 2GO NAIA Road Store offers a full range of retail logistics services, including parcel and document express delivery, extra baggage and cargo shipping within the Philippines or abroad, as well as 2GO Travel booking and ticket purchases.

“We’re thrilled to bring 2GO closer to our customers who are always on the go,” said Blessie Cruz, Vice President and Business Unit Head for 2GO Retail. “This new location makes it easier for travelers and residents to access our shipping and travel services right before heading to the airport.”

To mark the opening, 2GO is offering 10% off on all domestic and international shipments until October 31, 2025.

As the holiday season approaches, 2GO has expanded its store network and optimized its air, land, and sea logistics to meet the expected surge in travel and delivery demand.

“Every Christmas season, our goal is to keep families connected and businesses moving,” added Cruz. “Whether you’re sending gifts, shipping goods, or traveling to your favorite destinations like the newly-launched Manila-Siargao weekly services, 2GO is ready to deliver care and convenience.”

Customers can visit the new store by searching CAEMC Commercial Bldg., NAIA Road (near Park and Fly) on navigation apps.

For updates and promotions, follow facebook.com/2GOExpressInc.

25/10/2025

Robinsons Hotels and Resorts Clinches Triple Honors at World Travel Awards 2025

Robinsons Hotels and Resorts (RHR) has cemented its status as the premier hospitality group in the Philippines after securing three top honors, including the coveted Philippines’ Leading Hotel Group, at the prestigious World Travel Awards (WTA) 2025 gala ceremony held in Hong Kong.

This significant recognition is a testament to RHR's unmatched geographic reach and diverse, quality portfolio—the largest in the nation. RHR boasts 31 properties spanning 20 cities and municipalities, offering accommodations that range from ultra-luxury to essential value.

Barun Jolly, RHR’s Senior Vice President and Business Unit General Manager, shared his response to the collective wins:

"We are incredibly proud of this achievement. It serves as an affirmation of our mission: to not only be the largest hotel group in the Philippines but also the definitive leader in quality, expertise, and authentic Filipino guest experience. These awards reflect the dedication of our entire team across the country to deliver exceptional hospitality every day."

In addition to the top title, two of RHR’s esteemed properties also earned major accolades:

Philippines’ Leading City Hotel: Grand Summit General Santos (South Cotabato)

Philippines’ Leading Family Resort: Dusit Thani Mactan Cebu
Grand Summit General Santos in Mindanao stands out as the region’s premier upscale corporate and lifestyle destination. Its world-class facilities and signature personalized Filipino service make it truly one-of-a-kind.

Dusit Thani Mactan Cebu is a popular holiday destination, with various natural, cultural and historic treasures within reach. Guests love its spacious guestrooms and suites, with gracious service, fabulous cuisine, luxurious amenities and extraordinary views all around.

RHR offers a comprehensive portfolio strategically structured to cater to the entire spectrum of travelers:

Luxury & Premium: This includes the ultra-luxury Nustar Hotel in Cebu's first integrated resort; Fili Hotel, the only 5-star homegrown Filipino brand; the upscale Grand Summit, which made its debut in General Santos City and set to open more properties in key local destinations; and the mid-range Summit hotels.

Value-Focused: Go Hotels and Go Hotels Plus brands cater to value-conscious travelers seeking quality and convenience.
Celebrated International Brands: RHR also proudly owns renowned international properties such as The Westin Manila, Crowne Plaza Galleria, and Holiday Inn and Suites Manila Galleria in Metro Manila; and Dusit Thani Mactan Cebu in the Visayas.

By offering this unparalleled diversity of award-winning accommodations for every journey, Robinsons Hotels and Resorts continues to elevate the country's tourism landscape and set the benchmark for Philippine hospitality excellence.

25/10/2025

As the peak travel season of Undas approaches, Cebu Pacific (CEB) remains committed to ensuring a safe and seamless journey for its passengers. To help travelers prepare, here are reminders to make every Juan’s trip smoother and more convenient:

1. Check the airport terminal assignment of your flight

Before proceeding to the airport, passengers are strongly advised to check the details in their itineraries and boarding passes, especially the flight number and terminal assignment. Flight numbers begin with either 5J, DG, or T6:

· 5J flights: Operated by Cebu Pacific using larger commercial jet aircraft. These flights to and from Manila arrive at and depart from Ninoy Aquino International Airport (NAIA) Terminal 3.

· DG flights: Operated by Cebgo using smaller turboprop aircraft.

· T6 flights: Operated by AirSWIFT using smaller turboprop aircraft. These flights to and from Manila arrive at and depart from NAIA Terminal 2.

Starting October 26, some DG flights between Manila and Naga and all flights between Manila and San Jose (Occidental Mindoro) will be transferred to Clark International Airport. All other DG flights to and from Manila will remain at NAIA Terminal 2.

2. Be on time at the airport

Given expected heavier road traffic during peak travel season, passengers are advised to allot more time for traffic going to the airport. We advise passengers to be at the airport at least three (3) hours before departure for domestic flights, and four (4) hours for international flights. Passengers traveling to Dubai are allowed to check in as early as seven (7) hours before departure.

Check-in counters close 45 minutes before the scheduled time of departure for domestic flights and one (1) hour for international flights to ensure there is ample time for all necessary pre-flight procedures. After checking in, we encourage passengers to immediately go through immigration and final security to avoid delays. Boarding commences 45 minutes before the scheduled departure.

3. Check in online

Long lines may be avoided at the airport by checking in via the official CEB mobile app or via the Manage Booking section of the CEB website. Both options are available from 48 hours up to one (1) hour before the scheduled time of departure for domestic flights, and up to two (2) hours before scheduled departure for international fliers.

Domestic passengers who checked in online and do not have check-in baggage may go straight to the boarding gates.

CEB’s check-in counters at NAIA Terminal 3 are located at Aisles A and B. Counters A1-A15 are dedicated for online check-in passengers, while Counters A17-A29 and B1-B15 are for passengers who have not checked in online.

4. Accomplish eTravel Forms for International Trip

For a smooth experience at the immigration counters, passengers traveling internationally are encouraged to register or update their eTravel forms within 72 hours or three (3) days before departure from and arrival to the Philippines, then save the QR code generated at the end of the form.

For roundtrip international flights, passengers are required to complete the eTravel form twice — once for the departure flight, and again for the arrival flight.

After generating the eTravel QR code, complete the Customs Declaration Form before arrival. Passengers are advised to keep the eTravel QR code as this will be scanned by customs officers after baggage claiming at the arrival carousel.

eTravel forms can be accomplished by accessing www.etravel.gov.ph.

For specific travel requirements of our international destinations, visit https://help.cebupacificair.com/articles/flying-out-soon -guides.

5. Baggage Policy

Passengers may board the flight with one (1) carry-on bag that fits in the overhead bin and one (1) personal item like a purse, small backpack, or laptop bag that fits under the seat in front of them. Both hand-carry baggage are free of charge and must have a combined weight of 7kg or less. Bags that are not within the allowable size or weight will be intercepted and charged at the boarding gate.

Passengers are encouraged to purchase prepaid baggage online via the CEB website or mobile app which is up to 4x cheaper than airport charges. CEB’s enhanced baggage policy allows passengers to avail up to three (3) pieces of 20kg baggage. For every piece of baggage purchased, passengers may also add an extra 4kg, 8kg, or 12kg weight allowance on top of the initial 20kg.

Passengers may purchase additional baggage allowance online up to two (2) hours before departure.

6. Self-tag luggage for select domestic destinations

Passengers flying out of select domestic destinations (Bacolod, Butuan, Cagayan de Oro, Clark, Coron, Davao, General Santos, Iloilo, Manila, Puerto Princesa, Siargao, Tacloban, Tagbilaran, and Zamboanga) are reminded to self-tag their check-in luggage at the designated kiosks at the airport, prior to proceeding to counters for bag drops. Self-bag drop kiosks are also available at NAIA Terminal 3 and Clark International Airport.

We sincerely appreciate every Juan for choosing to fly with us. We look forward to sharing more journeys with you, your families, and your friends.

For more information, please visit the CEB Help Center at https://help.cebupacificair.com/articles/flying-out-soon -first-time-flyers for domestic and international travel guides.

25/10/2025

Engineering the Future: Yokogawa Philippines Powers the Next Era of Smarter, Safer Industries

An article by Yokogawa Philippines x Cebu Chamber of Commerce and Industry

Technology is reshaping the world’s industries, making operations faster, smarter, and safer. At the forefront of this transformation is Yokogawa Philippines, Inc., a company committed to helping businesses navigate and harness innovation through world-class automation systems, digital solutions, and engineering expertise

An affiliate of Yokogawa Electric Corporation (Tokyo, Japan) and Yokogawa Engineering Asia Pte. Ltd. (Singapore), Yokogawa Philippines has played a vital role in the region’s industrial growth since its establishment in 1996. Globally renowned for its leadership in Industrial Automation, Digital Enterprise Solutions, and Test & Measurement, the company continues to drive innovation where it matters most on the ground, in real-time, with real impact.

Yokogawa Philippines has partnered with a wide range of industries such as power, oil and gas, water and wastewater, food and beverage, metals and mining, pulp and paper, chemicals, semiconductors, and more. Each project is tailored to client needs, showcasing the company's strength in providing fit-for-purpose automation, control, and information systems that improve operational safety, quality, efficiency, and reliability.

Whether it is enhancing energy efficiency, reducing downtime, or integrating plant data with enterprise systems, Yokogawa’s solutions empower organizations to streamline processes and stay competitive in an increasingly digital world.

The company’s Global Delivery Center (GDC-P) stands as a key engineering hub supporting both domestic and international projects. It enables clients to optimize production and improve process control through advanced automation solutions and services.

In April 2020, Yokogawa Philippines expanded its capabilities with the launch of the System Integration Technology Centre (SITC-P) - a secure, state-of-the-art environment designed for large-scale system integration.

Equipped with extensive server and network infrastructure, SITC-P upholds Yokogawa’s global standards of cybersecurity and implementation excellence, including adherence to the ISA/IEC 62443 Purdue Model for secure industrial control systems.

True to its belief in people-centered progress, Yokogawa Philippines also invests in capacity-building through its training facilities, offering courses in engineering, operations, instrumentation, and system maintenance. These programs ensure that clients can fully leverage the performance and potential of their Yokogawa systems.

To provide continuous support, the company operates a dedicated Lifecycle Business Center offering a full suite of after-sales services—including diagnostics, repairs, upgrades, calibration, and long-term maintenance contracts—all designed to maintain optimal system performance and reliability.

With a growing team of over 220 dedicated professionals, Yokogawa Philippines is more than just a technology provider—it is a strategic partner in shaping a smarter, safer, and more sustainable industrial future. Every engineer, technician, and specialist plays a vital role in delivering solutions that drive progress and reflect the company’s enduring commitment to excellence.

As Yokogawa celebrates its 110th year of innovation, collaboration, and global excellence—alongside the 50th anniversary of CENTUM, its flagship production control system—the company looks ahead to a future powered by AI-driven innovation, green solutions, and digital resilience. These next-generation tools will not only meet the demands of today’s complex industrial environment but also help build a more sustainable tomorrow.

We invite you to learn more about their journey, technologies, and vision for the future by visiting Yokogawa Philippines’ website at www.yokogawa.com/ph.

New Star Phils

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