30/05/2025
Why the Right Message Beats a Big List Every Time
There’s an old phrase in marketing…
“The money is in the list/networks”
You’ve probably heard it before.
And while it used to hold weight —
Today, it’s only half true.
Because what really moves the needle?
👉 The money is in the RELATIONSHIP
That’s the shift most advisors miss.
They think the goal is to grow a big list/networks or number of leads…
But what good is a big list if the people on it don’t feel seen, heard, or understood?
Most marketers send the same promotion to everyone.
Same message. Same offer. Same email blast.
Result?
1% might care.
99% delete.
That’s not marketing — that’s guessing.
Now imagine this instead:
Every person who joins your list enters a sequence —
Tailored. Timed. Intentional.
Each email leads naturally to the next.
They don’t just get “emails.”
They experience a message that speaks directly to their goals, fears, and questions.
That’s behavior-based email (Module 5 of Client Attraction System)
It doesn’t shout louder.
It speaks smarter.
It doesn’t push.
It aligns.
Inside Advisors Growth, I teach how to set this up once, and let it build relationships while you sleep.
We use tools like tags, segments, and automations to send the right message to the right person at the right time.
Because that’s how trust scales.
And trust is the new traffic.
You’ll see how the entire funnel connects — email, message, automation — all working as one.
Want to go deeper?
👉🏼Try it here: https://advisorsgrowth.com
