24/10/2025
Everyone thinks Ms. Rachel built a $30M empire alone.
They're wrong.
Behind every video is a Broadway composer who killed his ego.
2018: Aron Accurso is living the dream.
Lincoln Center. Aladdin on Broadway. Playing piano for sold-out crowds every night.
His wife Rachel is a preschool teacher making YouTube videos in their apartment.
Their son has a speech delay.
She's trying to help him.
10,000 views. Maybe 50 subscribers.
Then she asks him: "Can you write music for my videos?"
Every husband faces this moment.
Support your partner's "hobby" or protect your career.
Aron chose different.
He didn't just help on weekends.
He quit Broadway.
Walked away from Lincoln Center to write songs for a channel nobody watched.
His friends thought he was destroying his career.
"You're a BROADWAY musician. She's filming on an iPhone."
But here's what everyone missed:
When Rachel taught public school music and needed a simple track for her kids?
Aron put the same excellence into that as he did for Lincoln Center.
Not because it would make him famous.
Because he wanted to help the world in small ways.
That's the difference.
Most talented people save their A-game for the spotlight.
Aron brought Broadway-level work to a classroom of 6-year-olds.
Rachel had the teaching gift.
Aron had the music expertise AND zero ego about where it went.
She knew how to connect with kids.
He knew how to write songs that actually taught speech patterns.
And he wrote. And edited. And created characters. And voiced Herbie and Bea and Frankie.
Cocomelon was making billions with freelance animators.
Ms. Rachel was making learning content with a Broadway music director doing EVERYTHING behind the scenes.
Nobody else had that combination.
2020: 1 million subscribers.
2021: 5 million subscribers.
2022: 10 million subscribers.
Today: $30M+ a year.
More than every Broadway show Aron ever worked on.
Four weeks ago Rachel said it perfectly:
"There's no Ms Rachel without Mr Aron."
Not just the music. Not just composing.
Partners in EVERYTHING.
Writing. Editing. Creating. The whole empire.
But here's the part that breaks people's brains:
He's not bitter.
He's not resentful.
He didn't "give up his dreams."
He rebuilt his identity around making his wife successful.
No ego. No credit-stealing. No "actually I wrote that."
Just pure support.
The secret to Ms. Rachel wasn't just great content.
It was having a world-class musician willing to be invisible.
Most marriages fail because someone needs to be the star.
Aron understood: two stars competing creates nothing.
One star with perfect support creates an empire.
Rachel grew up without a present father.
Now her kids have a dad who wants to be at everything.
That's the real success story.
How many opportunities are you missing because you need the credit?
What could you build if you killed your ego?
Go Build.
Ship Fast.
Credit : Rabih R Rizk
