02/08/2026
From Cebu to the National Stage: How Global Pacific Made Its Mark at WOFEX 2026
For four days, from July 29 to August 1, 2026, WOFEX once again transformed the SMX Convention Center into the country's largest gathering of chefs, restaurateurs, bakers, hotel operators and food service professionals.
Among the hundreds of exhibitors this year was Global Pacific, a company whose journey is one that many Cebuanos can take pride in.
Founded in 2009 by a group of friends from Cebu, Global Pacific began with a single butter brand. Over the years, it has grown into one of the country's trusted food service partners, serving restaurants, hotels, cafรฉs and bakeries nationwide while representing some of the world's most respected food service brands.
Backed by a nationwide distribution network and a centralized ordering system, Global Pacific enables operators to source multiple brands through a single point of contact, providing convenience, consistency and dependable service across the country.
At WOFEX 2026, the company showcased an extensive portfolio of internationally recognized brands, including Arla Pro, a leader in professional dairy solutions; Kraft Heinz, globally renowned for its sauces and condiments; Master Martini of Italy, known for premium baking ingredients; Prochiz, one of Indonesia's leading cheese brands; Beryl's, the iconic Malaysian chocolatier; Banquet d'Or from Belgium, famous for its premium frozen pastries; TEYS, Australia's premium beef producer; Speculoos by La Ricetta; and Global Pacific's very own brands, Bravo and Sunny Farms, developed specifically for the Philippine food service industry.
That commitment to partnership has enabled Global Pacific to build long-standing relationships with many of its international principals.
Errol Rivera, Country Manager, Philippines, Martini Professional, shared:
"Martini Professional and Global Pacific have built a strong partnership over the years based on transparency and collaboration. Our shared openness to new ideas and commitment to serving customers have made the relationship both effective and productive.โ
The same philosophy has also shaped the company's own brands.
For Louren Chua-Sy, Marketing Manager for Bravo and Sunny Farms, innovation begins by listening.
"One of the things I appreciate most about Global Pacific is how quickly we can respond to the needs of our customers. Because we're constantly listening to operators and staying close to the market, we're able to turn ideas into practical solutions much faster. That's what excites me about our own brandsโ We create solutions that help our customers succeed."
Beyond supplying ingredients, Global Pacific has also made technical education a cornerstone of its commitment to the industry. Throughout WOFEX, the company hosted relevant cooking demonstrations led by some of the country's most respected chefs, equipping restaurant owners, bakers and food entrepreneurs with practical ideas they could immediately apply in their own businesses.
One of the highlights was Chef Bruce Lim's steak cooking demo featuring TEYS, where he demonstrated how the same preparation techniques could be used for both premium ribeye and the more economical oyster blade. The session reinforced an important message for today's restaurant operators: with the right ingredients and proper technique, businesses can create menus that deliver both value and quality.
Chef Bruce explained:
"The quality of the beef and where it's sourced will always influence the final result. With quality meat and the right technique, operators can confidently build menus that offer both premium and value options without compromising the dining experience."
Global Pacific's customer-focused approach has also strengthened its relationships with international brands looking to expand their presence in the Philippine market.
According to Andrew Wisnu Sadeli, Marketing at Prochiz:
"Working with Global Pacific has been a great experience because of their professionalism, responsiveness and deep understanding of the Philippine food service industry. Through the partnership, we've gained valuable insights into the local market while working closely with customers to develop products and recipe solutions that truly address their needs."
As WOFEX 2026 came to a close, one message resonated throughout the four-day exhibition: while today's food service industry continues to face rising costs and changing consumer expectations, there are still opportunities for businesses that continue to innovate, adapt and put their customers first.
Chef Buddy Trinidad, President of the Pastry Alliance of the Philippines, offered one final piece of advice to restaurant owners, bakers and food entrepreneurs navigating today's business environment:
"Yes, be mindful of your pricing. Be mindful of your portions. Be smart with your ingredients. Those are all important. But at the end of the day, people come back because of the memories you create
