Zest Magazine, Ermita (2025)

18/07/2025

Philippine Seven Corporation (PSC), the exclusive licensor of 7-Eleven in the Philippines, reported strong 2024 performance with:

- 9.4% growth in net income to PhP3.81 billion
- System-wide sales of PhP93.5 billion
- Return on equity (ROE) of 35.2%
- 4,130 stores across the country
- Successful investment in innovation, technology, and financial inclusion through cash-recycling ATMs

PSC also underwent a leadership transition with Jose Victor Paterno as chairman and Richard Lee as president.

7-Eleven
7-Eleven Philippines

Through a collaboration with Pito AXM Platform, Inc., PSC invested in cash-recycling ATMs which not only enhance operational efficiency but also serve as a vital tool for financial inclusion in underserved communities. By the end of 2024, 3,493 stores or 84% of the network were equipped with cash-re...

17/07/2025

opened its first standalone store at Festival Mall, showcasing its full lifestyle range in a modern, vibrant space. The store offers a more relaxed shopping experience, better privacy, and a wide selection of styles. Sassa aims to build real relationships with customers, make every visit memorable, and grow alongside them. With more standalone locations planned, the brand is committed to helping every Filipina feel confident and stylish.

Compared to traditional department store counters, the standalone store provides more space, better privacy, and a more relaxed shopping experience. Customers can now enjoy a wide selection of styles, with more options to mix and match. The open layout also makes it easier to try on pieces and do pe...

17/07/2025

The dietary supplement industry is growing rapidly, especially in Asia Pacific, driven by consumers prioritizing their health. However, concerns about safety, quality, and regulatory oversight are increasing. Transparency in labeling, sourcing, and quality assurance is crucial for building customer trust and differentiating brands in this competitive market - Herbalife

Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.

17/07/2025

Manulife Philippines launched the "M Knows Better" campaign, featuring Anne Curtis and family. The campaign showcases "M," a caring and prepared friend who goes the extra mile to help loved ones. The digital film aims to demonstrate Manulife's genuine care and support for its customers, highlighting their mission to be a trusted partner in securing a better future. The campaign is available on Manulife Philippines' page and YouTube channel.

Manulife
Manulife Philippines

The campaign resonates with the family's authentic experience with Manulife.

17/07/2025

Sure Start by EastWest Ageas is a life insurance plan designed for young professionals and first-timers. Key features include:

- Simple sign-up process with just 3 health and lifestyle questions
- Guaranteed Death Benefit, Funeral Assistance, and Overseas Benefit
- Optional riders for extra protection
- Automatic coverage increases for life milestones (e.g., marriage, starting a family)
- Convertible to other EastWest Ageas plans without medical exams
- Affordable premiums starting at Php 8,000 annually (around Php 21 daily)

This plan aims to provide financial security and peace of mind for young professionals starting their careers.

For young professionals starting to get serious about their future, the questions start piling up. Budgeting? Sure. Saving? Trying. Investing? Sounds intimidating, but it’s on the list. Life insurance? That still feels like a “someday” thing.

10/07/2025

Ayala Land's "Step by Sustainable Step" campaign, developed with Truelogic, won a 2025 Asia Pacific Tambuli Award for its impactful sustainability messaging. The campaign showcased Ayala Land's progress toward net-zero carbon emissions by 2050, highlighting achievements such as energy efficiency, renewable energy use, and reforestation efforts.

Ayala Land, Inc.

Launched in 2023, the “Step by Sustainable Step” campaign showcased Ayala Land’s measurable efforts toward its goal of achieving net-zero carbon emissions by 2050.

10/07/2025

Eco Hotels Philippines has committed to increasing its plant-based menu offerings to 30% across all properties by 2025, making it the first Filipino hospitality brand to formalize such an initiative. This move supports the company's sustainability framework, which includes reducing food waste, carbon emissions, and water usage. The initiative has received praise from international NGO Lever Foundation.

The plant-based menu expansion represents a natural evolution of Eco Hotels' established sustainable practices, which include inclusive hiring from local communities, green supply chain partnerships, and eco-conscious design principles.

10/07/2025

C2 Freeze Melon is a new refreshing drink made with 100% natural green tea leaves and a burst of fruity melon flavor, offering a cooling sensation perfect for hot days. Other C2 flavors include Dalandan and Peach. Stay cool and refreshed with C2!

If you’re looking for something refreshing and fruity to help you beat the heat, the new C2 Freeze Melon can be your go-to drink.

03/07/2025

Mega Prime Foods Inc. celebrates 50 years of providing nutritious food to Filipinos. Key highlights:

- The company has expanded its portfolio of brands, including Mega Sardines, Mega Mackerel, and Mega Tuna.
- Mega Prime Foods has a 26% market share in the sardines market, making it the #1 brand in the Philippines.
- The company is doubling down on local and global expansion, with partnerships in the UAE, Canada, Europe, and the US.
- Mega Prime Foods is committed to sustainability and community service, with initiatives like the Mega Ocean Cleanup and the Mega Tiu Lim Foundation.
- The company launched a ₱50 million promo, Mega Milyonaryo, to give back to its loyal customers.

Mega Prime Foods
Mega Sardines

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

03/07/2025

Herbalife celebrates Global Running Day with its Herbalife Run Club, promoting fitness and community. Key highlights:

- The club recently concluded a 45-day challenge with over 200 participants in the Philippines.
- Participants were encouraged to run or walk 225km in 45 days.
- Herbalife aims to promote an active lifestyle, proper nutrition, and community support for wellness.
- The company provides tips for new runners, including investing in good gear, listening to your body, and incorporating cross-training.
- Brand ambassadors, including Joyce Pring, Juancho Trivino, and Ines Santiago, support the initiative.

New to running? Here are 8 simple tips from Herbalife to help you hit the ground running—literally.

03/07/2025

A study by PhilLife revealed that 78% of young Filipinos prioritize family protection, while 77% value emergency preparedness when choosing insurance plans. In response, PFI Group launched the "Smarter. Bolder. Fuller." campaign, aiming to provide young Filipinos with tools and solutions for protection, preparedness, and purpose. The campaign marks a unified effort across PFI Group's four brands: PhilLife, PhilCare, PhilPlans, and PhilFirst.

PhilLife Financial Assurance Corp.
Philcare HMO Healthcare
PhilPlans
PhilFirst

Conducted by the Philippines First Insurance Group (PFI Group) for PhilLife, the study captures the evolving priorities of young Filipinos when it comes to protection and planning. It also paints a clear picture of a new generation that's intentional, family-first, and ready to take charge of their....

03/07/2025

Lhoopa, a proptech company, is making homeownership accessible to low- to middle-income Filipinos through its AI-enabled technology. Key highlights include:

- 2.5x more homes sold in H1 2025 compared to the same period last year
- Almost 7,000 families secured homes across 64 cities
- 75% of homeowners had no other option before discovering Lhoopa
- Lhoopa's end-to-end model combines AI-powered tools with a network of partners to streamline the property journey

The company's mission is to build an inclusive housing ecosystem, providing affordable and quality homeownership to underserved communities.

Lhoopa
Lhoopa Affordable Properties
Lhoopa HOUSE & LOT

Lhoopa's end-to-end model combines AI-powered land assessment and real-time supply-demand matching tools together with a growing network of decentralized partner contractors, brokers, and agents working on-ground.

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