Karl Serrano, Lucena City (2025)

17/08/2025

Leadership isn’t about control, it’s about multiplication.
30 Lessons from 30 Years – Part 12

When I first became a leader,
I thought my job was to make sure everything was done my way.

I had to approve every decision.
I had to correct every mistake.
I had to be involved in every little thing.

Akala ko, ganun ang tunay na leader. Hands-on sa lahat.

Pero habang tumatagal, napansin ko…
The more I tried to control, the more I became the bottleneck.

My people would wait for my approval before doing anything.
And when I wasn’t around, everything slowed down.

That’s when I realized,
❌ Leadership isn’t about having control over people.
✅ It’s about multiplying myself through them.

I had to teach what I knew.
I had to equip others to decide without me.
I had to give space for failure… and be there to support the rise.

And when I finally let go…
I saw champions rise.

The once quiet team member who was afraid to speak up
is now leading with confidence.

The one who used to make the most mistakes
is now mentoring new members on how to succeed.

My greatest reward wasn’t the sales.
It wasn’t the awards.
It was watching them become leaders in their own right.

That’s when I knew I was finally leading the right way.

Because my leadership isn’t measured by how many follow me,
but by how many can lead without me.

16/08/2025

“Hindi ako nagpapaganda para sayo.”

Years ago, we were getting ready to go out for a date.

Sabi ko sa kanya,
“Hindi mo na kailangan mag-ayos, maganda ka na para sakin.”

And I meant it.
I’ve always found her most beautiful without makeup.

Pero nagulat ako sa sagot niya,
“Hindi naman ako nagpapaganda para sayo.”

At first, nasaktan ako.
Pero later on, I realized…
that’s one of the reasons why I fall
in love with her every single day.

She’s not doing it for me.
She’s doing it for herself.

Kahit magka-away kami, maganda pa rin siya.
Kahit pagod, maganda pa rin siya.
She takes time to look beautiful, not for my validation
but because she values herself.

Kung para sakin lang siya nagpapaganda,
malamang, pumanget na siya sa dami ng
stress na naibigay ko sa kanya through the years. 😅

Buti na lang, hindi.

Today’s her birthday.
Almost 10 years na kami magkasama.

And she’s more beautiful today than the day I met her.

Thank You, Lord, for giving me Grace.
And thank you my love dahil hindi ka
nagpapaganda para sakin.

Happy birthday. ❤️

16/08/2025

This is How I Sell EASILY...
30 Lessons from 30 Years – Part 11

Dati, tuwing nagbebenta ako,
lagi akong kabado.

Laging may pressure.
Laging parang kailangan kong manalo sa laban.

Minsan nga, kahit ako mismo,
hindi ko ramdam yung sinasabi ko.

Pero nagbago lahat
nung tinigil ko yung pag-push ng produkto
at nagsimula akong mag-focus sa taong kausap ko.

Instead of thinking, “Paano ko siya mako-convince?”
I started asking, “Paano ko siya matutulungan?”
“Paano siya matutulungan ng ino-offer ko?”

I stopped selling.
I started serving and solving.

And the more I helped,
the less I needed to convince.

It also meant that if my offer could not help someone,
I would not sell it to them.

When you focus on serving and solving,
you do not just get the sale…
you keep the trust.

15/08/2025

Ang Kwento ng Toss Coin

14/08/2025

Hindi sapat ang sipag to be financially free.
30 Lessons from 30 Years – Part 10

When I was in college,
I worked as a service crew in a fast food restaurant.

Ayaw ko na umasa sa nanay ko para sa allowance ko.
Naaawa na ako sa kanya dahil kita ko, tumatanda siya sa dami ng stress.

Akala ko, ito na ang simula para matupad ang mga pangarap ko.

Kasi ‘yan ang turo satin, di ba?
1️⃣ Mag-aral ka ng mabuti
2️⃣ Maka-graduate ka
3️⃣ Makahanap ka ng magandang trabaho

Pero habang tumatagal,
napansin ko na kahit anong sipag ko,
hindi naman lumalaki ang sahod.

With the help of my mentor, I realized…
it’s not just about how hard I work.
It’s also about where I put that hard work.

Parang ganito…
kahit gaano ka kabilis mag-pedal ng bisikleta,
hindi mo mauunahan ang kotse.

I was working hard,
pero mali pala yung vehicle.

Nung natutunan kong ilagay ang effort sa tamang vehicle,
doon lang nagsimulang magbago ang buhay ko.

That vehicle for me was dropshipping.

Hard work builds discipline.
The right vehicle builds financial freedom.

14/08/2025

Don’t expect help from anyone.
30 Lessons from 30 Years – Part 9

I used to think na kapag mahal ka ng tao…
automatic, susuportahan ka rin nila sa pangarap mo.

Pero life showed me…
hindi pala ganun.

When I started my business:
🚫 My mom wanted me to finish college instead.
🚫 Some relatives thought “walang mararating” yung ginagawa ko.
🚫 Some friends even laughed at me.

They didn’t believe in my path…
but most of them still loved me.

And here’s the truth…
people are not required to support us.

Not even our family.

It’s their choice.
We’re not entitled to it.

They’re not bad people if they don’t support us,
they just have their own vision of what’s best for us.

Support is nice, but it’s not required.

God will send opportunities.
Minsan may taong darating para tulungan ka.
Madalas, sila pa yung mga hindi mo kadugo,
like mentors and customers.

But most of the time, it’s just you… and Him.

So I learned to be my own hero:
✅ To only rely on God.
✅ To keep moving even without applause.
✅ To stop waiting for a rescue, and start building my own success.

Because at the end of the day…
the only signature your dream needs is yours.

13/08/2025

Selling is not scamming. Lying is.
30 Lessons from 30 Years – Part 8

Maraming Pinoy ang allergic sa pagbebenta.
Hindi dahil masama ito…
kundi dahil sa trauma.

Siguro may naka-encounter sila na nagbenta ng walang kwenta.
O siningil ng mahal pero walang resulta.
O iniwan after magbayad.

For years akala ko scammer ang mga nagbebenta.

But here’s what I realized…
Selling with integrity is one of
the most spiritual things you can do.

✅ You offer transformation.
✅ You give people a choice.
✅ You open a door for change.

And if your offer solves a real problem,
then sales is service.

The scam isn’t the selling.
It’s pretending to help…
without actual value.

If you’re solving a real problem,
sales isn’t a sin, it becomes a gift.

11/08/2025

You were good to the wrong person.
And now, you're the villain in their story.

Ang sakit, 'no?

You gave your best.
You stayed loyal.
You even sacrificed things they’ll never understand.

Pero sa huli... ikaw pa rin ang masama.

I’ve been there.

🚫 Tinulungan kong umangat pero ang ending "controller" daw ako

🚫 Ginabayan ko noong walang-wala sya,
pero ang kwento nya sa iba, wala daw akong ambag sa narating nya.

Kung ikaw 'to ngayon...
Yung ikaw na lang lagi ang masama sa kwento,
kahit ikaw naman yung totoong nagmahal.

Tahimik kang nasasaktan.
Tahimik kang sinusuklian ng mali.
At kahit alam mong hindi mo deserve 'to…
pinipilit mong intindihin.

Just so you don’t become like them.

I see you.
And you’re not crazy.
You’re not too much.
And you’re not weak for walking away instead of getting even.

Here's what I learned:
✅ Betrayal isn’t always about lies. Sometimes it’s the truth they refuse to tell.
✅ The truth can be buried easily when the lie benefits their image.
✅ Kahit gaano ka kabuti noon, they’ll rewrite the story just to make themselves look clean.

You’re not the villain.
You were just part of a story they needed to edit to feel innocent.

10/08/2025

These are some of the prices I paid for success…
And money was the least of them.

🎯 I missed birthdays.
🎯 I missed parties.
🎯 I missed memories I’ll never get back.

While they were celebrating, I was working on an old laptop.
While they were resting, I was tweaking plans kasi mahina ang benta.
While they were sound asleep, I was wide awake, thinking how to grow the business.

But the hardest part?
👉 I disappointed my mom dahil hindi ako nakapagtapos ng college.
I chose to pursue a dream no one else believed in.

The beginning was dark.
But even then, I knew God was with me.

Hindi ko na mabilang kung ilang beses akong umiyak sa pagod.
And there are times I doubted myself,
“Kaya ko ba talaga 'to?”

But faith kept me going.
Kasi alam ko, may magandang plano ang Diyos para sa akin.
(Jeremiah 29:11)

Now I finally understand…
Purpose will always come with a price.

✅ Sometimes, it’s your peace.
✅ Sometimes, it’s your comfort.
✅ Minsan, pati respeto ng mga taong mahal mo.

But what I never lost…
Was my calling.
My belief.

And the God who stayed even when, at some point, I turned my back on Him. :(

So the next time you want to ask a successful person about their “secret,”
Ask instead what they had to sacrifice to get there.

Because success isn't about what you gain.
It’s about what you’re willing to let go.

09/08/2025

Honor your father and your mother.
Yes. Pero hindi 'yan lisensya para abusuhin o kontrolin ang anak mo.

Let’s be honest.

Some parents use this verse like a weapon
to guilt-trip their child into obedience…

Even when the child is hurting.
Even when they’re already drowning in pressure.

“Ako nagpalaki sa’yo!”
“Ako nag-alaga sa’yo!”
“Wag kang sumagot, ako ang magulang!”

But here’s the truth:

God never gave you a child to control.
He gave you a child to love, guide, and raise in His ways.

Ephesians 6:4 says:
"Fathers, do not provoke your children to anger, but bring them up in the discipline and instruction of the Lord."

Discipline, yes. ✅
Instruction, yes. ✅
But never provocation, manipulation, or emotional abuse. ❌

I’m a parent now.
At bilang magulang, I get it.
Minsan, nasasaktan tayo sa sagot o kilos ng anak natin.

Pero kapag tayo mismo ang nagtutulak sa kanila palayo,
we’re no longer parenting with love.
We’re parenting with fear.

Here’s what I’ve learned:

✅ Respect is not demanded. It is modeled and earned.
✅ Love is not control. It is stewardship.
✅ The goal is not obedience out of fear but relationship built on trust and love.

So let me ask you:

Are your children honoring you
because they see God in you?

Or are they obeying you
just to avoid your wrath?

God entrusted you with a soul, not a soldier.
Lead with love, not fear. 🙏❤️

09/08/2025

30 Lessons from 30 Years - Part 4

08/08/2025

“Ok lang mahirap basta sama-sama ang pamilya.”

Sounds nice…

😭 Until you're fighting over rent.
😭 Until your child needs medicine
and all you have is prayers but no money.
😭 Until your partner starts crying quietly at night
kasi hindi mo na mapangakuan ng kahit simpleng future.

Here’s what people don’t talk about…

Love is not the problem.
But love alone won’t pay the bills.

Being together is beautiful,
but staying the same will slowly break everyone apart

I’ve been there.

🚫 Yung gusto mong tumulong sa pamilya mo…
pero wala kang maibigay.

🚫 Yung pagmamahal mo buo
pero bulsa mo naman laging butas.

2017 noong naghihingalo na ang 2nd father ko:
Wala akong nai-ambag.
Wala akong pamasahe para lang mapuntahan sya
Wala akong nagawa.

Kinabukasan, wala na sya. 😭

That's the time I promised myself:
This will NEVER happen again.

Fast forward 6 years later, I escaped poverty.

And ito yung mga natutunan ko:
✅ God isn't happy while you and your family suffers from poverty.
✅ Hustling for your family doesn’t make you materialistic, it makes you responsible.
✅ You’re not selfish for wanting a better life, your believing in God's plan.

So let me ask you...

Are you really choosing love?
Or are you avoiding growth
by hiding behind “contentment”?

Love isn’t proven by staying broke.
It’s proven by giving your family the life they deserve.

Karl Serrano

17/08/2025

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