Ad Standards Council

Ad Standards Council For Responsible Advertising. The main functions of ASC are to:
1. Screening of advertisements, with or without advertising claims.
2.

The Ad Standards Council of the Philippines is the advertising industry body in-charge of screening and regulating content of advertising materials across all media. Hearing of disputes on advertisements which pertain to content of the advertisements.
3. Resolution of dispute on advertisements arising from procedures of the ASC. We at the ASC are primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.

Creative freedom can be exercised responsibly.Get insights from industry pros driving ethical practices in advertising. ...
04/07/2025

Creative freedom can be exercised responsibly.

Get insights from industry pros driving ethical practices in advertising. Learn more at www.asc.com.ph

KOLs, influencers… call them what you will. But “Leader” and “Influencer” are words not to be taken lightly. Choose your...
26/06/2025

KOLs, influencers… call them what you will. But “Leader” and “Influencer” are words not to be taken lightly. Choose your ambassadors wisely.

For Responsible Advertising

When trying to prove your claims, a 3rd party quantitative AND qualitative consumer study should always be conducted! (A...
25/06/2025

When trying to prove your claims, a 3rd party quantitative AND qualitative consumer study should always be conducted! (Article 2 Section 2)

Self-regulation is about more than just following rules. It’s about protecting real people—your consumers. They’re not just data points or marketing terms; they’re human beings.

Let’s work together in making responsible advertising the norm.

Check out our Micro Self-Regulation question below and share your tips and insights on handling campaigns with fellow pe...
20/06/2025

Check out our Micro Self-Regulation question below and share your tips and insights on handling campaigns with fellow peers.

For Responsible Advertising

Advertising has power—use it responsibly. Self-regulation means making sure your ads don’t promote excessive eating, glu...
18/06/2025

Advertising has power—use it responsibly. Self-regulation means making sure your ads don’t promote excessive eating, gluttony, or overdrinking. Let’s protect consumers by putting their well-being first.

Let’s work together in making responsible advertising the norm.

🏳️‍🌈 PRIDE OR PROFIT? 🏳️‍⚧️With brands embracing Pride Month, what once felt like progress now often comes across as . ...
16/06/2025

🏳️‍🌈 PRIDE OR PROFIT? 🏳️‍⚧️

With brands embracing Pride Month, what once felt like progress now often comes across as . Share your thoughts below and let’s start the conversation! 👇(Article 1, Section 3, Provision D)

Let’s work together in making responsible advertising the norm.

Manage your timings before Independence Day! 🇵🇭For more details, click the ASC Circular link below:https://lnkd.in/gDJKD...
12/06/2025

Manage your timings before Independence Day! 🇵🇭

For more details, click the ASC Circular link below:

https://lnkd.in/gDJKDEfg

ASC Circular No. 2025-006ASC Operations on June 12 - Independence Day Kindly check out the full copy of the ASC Circular...
03/06/2025

ASC Circular No. 2025-006
ASC Operations on June 12 - Independence Day
Kindly check out the full copy of the ASC Circular at https://asc.com.ph

ASC Circular No. 2025-005ASC Operations on June 6 - Eid'l Adha Kindly check out the full copy of the ASC Circular at htt...
28/05/2025

ASC Circular No. 2025-005
ASC Operations on June 6 - Eid'l Adha
Kindly check out the full copy of the ASC Circular at https://asc.com.ph

When you sharpen your instincts and build a culture that nurtures them, it becomes second nature. ASC guidelines evolve,...
21/05/2025

When you sharpen your instincts and build a culture that nurtures them, it becomes second nature. ASC guidelines evolve, but your trained instincts can act as a shortcut to self-regulation—helping us adapt and evaluate in real-time and complementing the rules we must follow.

Let’s work together in making responsible advertising the norm.

19/05/2025

Advertising starts with TRUTH—and self-regulation helps ensures it stays that way. Hear from the industry professionals shaping the standard.
🎥 Visit www.asc.com.ph to learn more.

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Makati City

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