Ad Standards Council

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Ad Standards Council

For Responsible Advertising. The main functions of ASC are to:
1. Screening of advertisements, with or without advertising claims.
2.

The Ad Standards Council of the Philippines is the advertising industry body in-charge of screening and regulating content of advertising materials across all media. Hearing of disputes on advertisements which pertain to content of the advertisements.
3. Resolution of dispute on advertisements arising from procedures of the ASC. We at the ASC are primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.

09/09/2025

ICYMI: Marketing with Care: Shaping Healthy Choices for the Next Generation

How do we protect kids in today’s media environment where food marketing influences daily choices? At the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” — this panel tackled how advertisers and food manufacturers can promote healthier lifestyles while adapting to stricter laws on HFSS (high fat, sugar, salt) food marketing.

🎙️ Our Panelists:
Caitlin Nina Punzalan, Corporate & Government Affairs Lead, Mondelez Philippines — championing diversity and sustainability in the food industry.
Cecille Aldueza-Virtucio, Innovator & Social Entrepreneur — empowering micro-entrepreneurs through food security and sustainable agri-food practices.
Carol de Leon, Marketing Director, Del Monte Philippines — with almost 30 years of expertise in driving innovative, healthier product development.
Christopher Matthew Ilagan, Corporate Affairs Director, PepsiCo Inc. — advancing policy, sustainability, and consumer protection across Asia.
Panel moderator: Pinky Aseron

📍 27 August 2025 | Rizal Ballroom, Makati Shangri-La

05/09/2025

ICYMI: CTRL + AI + DELETE

AI isn’t just about algorithms and automation — it’s about people.
Carljoe Javier, Executive Director & Chief AI Ethicist of Data & AI Ethics PH, reminded us that while AI is a powerful creative tool, its use must always be responsible, human-centered, and ethical.

💡 Drawing from his experience as an educator, author, and former CEO of PumaPodcast, Carljoe emphasized that the future of AI in advertising will depend on how we define and uphold values such as:
Originality — ensuring AI enhances creativity, not replaces it
Credibility — keeping content truthful, transparent, and respectful
Consumer trust — protecting audiences from harmful or misleading AI-driven outputs

His call to action was clear: technology should serve humanity, not the other way around. The challenge for advertisers and creators is to embrace innovation while putting ethics and responsibility at the center of every AI-powered campaign.

📍 Part of the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” | 27 August 2025 | Rizal Ballroom, Makati Shangri-La

04/09/2025

ICYMI: CTRL + AI + DELETE

“That’s me… and that’s not me.”
With this striking demo — an AI-generated video of himself speaking in a translated language — Atty. Joshua Jerome Santiago (Managing Partner, Javier, Santiago, Torres & Panghulan Law Offices; Board Secretary, Philippine AI Business Association) brought the audience face-to-face with The Deepfake Dilemma.

💡 His point: as AI becomes more sophisticated, the line between innovation and impersonation grows thinner. While the technology opens doors for accessibility, business, and even law, it also poses urgent questions:
Who owns the rights to AI-generated likeness?
How do we safeguard authenticity in an age of synthetic content?
Where do we draw the line between creative use and ethical misuse?

His perspective underscored that responsible AI adoption must be anchored in transparency, credibility, and consumer protection — not just efficiency or novelty.

📍 Part of the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” | 27 August 2025 | Rizal Ballroom, Makati Shangri-La

03/09/2025

ICYMI: CTRL + AI + DELETE
AI is reshaping how we create, connect, and communicate. But as it becomes a powerful tool in advertising, we need to ask: Are we using it right?
At the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” — this session unpacked the legal and ethical boundaries of AI in advertising: from intellectual property and copyright concerns to questions of transparency, originality, and consumer trust.

🎙️ Our Panelists:
Carljoe Javier, Executive Director & Chief AI Ethicist of Data & AI Ethics PH, educator, author, and former CEO of PumaPodcast — a staunch advocate of responsible, human-centered technology use.
Atty. Joshua Jerome Santiago, Managing Partner of Javier, Santiago, Torres & Panghulan Law Offices, and Founding Executive Member & Board Secretary of the Philippine AI Business Association — bringing legal expertise on how AI intersects with law, business, and ethics.
👩‍💼 Moderated by Pinky Aseron.

✨ Key Takeaways:
AI is a creative tool — but originality and credibility must remain protected.
Legal safeguards around IP and copyright are critical in AI-driven content.
Responsible use of AI means putting ethics at the center, not just innovation.
The industry must work together to define standards that balance creativity with consumer trust.

📍 27 August 2025 | Rizal Ballroom, Makati Shangri-La

02/09/2025

ICYMI: Fame, Follows, and Fairness: Responsible Influencer Marketing
From the brand and agency lens, the conversation took a deep dive into how partnerships with creators can — and should — be built on trust, ethics, and accountability.

💡 Jim Guzman of UNILAB (also an active member of CICP) emphasized that brands play a crucial role in shaping the influencer ecosystem — ensuring collaborations are grounded in responsibility and consumer protection.

💡 Kara Santiago-Dagdag, CEO & Co-Founder of Link Strategies, echoed this by highlighting how agencies must bridge creators and brands with transparency, guiding campaigns beyond short-term hype toward long-term credibility.

Together, they showed that fair and progressive influencer marketing is not just the work of creators alone — but a shared responsibility across the industry to uphold values, protect audiences, and strengthen consumer trust.

📍 27 August 2025 | Rizal Ballroom, Makati Shangri-La

01/09/2025

For creators like Gino Quillamor and Phillip Hernandez (a.k.a. Davao Conyo), influence is more than going viral — it’s about the responsibility that comes with every post, every story, and every share.

💡 In our panel at the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” — they reminded us that the creator journey isn’t just about chasing numbers, but about:
Using influence with purpose and accountability
Championing authentic connections with audiences
Building a culture where values matter more than virality

Their experiences as storytellers and digital personalities pushed the conversation toward imagining an ecosystem where creators and brands work hand-in-hand to uphold credibility, ethics, and trust.

📍 27 August 2025 | Rizal Ballroom, Makati Shangri-La

31/08/2025

ICYMI: Fame, Follows, and Fairness: Responsible Influencer Marketing

In today’s creator economy, being “real” is no longer enough. At the National Summit on Fair and Progressive Advertising Self-Regulation 2025 — “Towards 50 Years: Patas na Patalastas” — our panelists unpacked what it truly takes to make influencer marketing fair, progressive, and future-ready.

✨ What we learned:
Authenticity needs accountability. Influence comes with responsibility.

Shared values build stronger bonds. Brands and creators must align beyond contracts.

Ethics = trust. Transparency protects not just consumers, but the industry itself.

Impact over numbers. Engagement is fleeting; credibility lasts.

🎙️ With insights from Jim Guzman (UNILAB), Kara Santiago-Dagdag (Link Strategies), Gino Quillamor, and Phillip Hernandez (Davao Conyo), the conversation pushed us to imagine an ecosystem where influence is guided not by virality alone, but by values.

📍 27 August 2025 | Rizal Ballroom, Makati Shangri-La

30/08/2025

ICYMI: Fame, Follows, and Fairness: Responsible Influencer Marketing

At the National Summit on Fair and Progressive Advertising Self-Regulation 2025—“Towards 50 Years: Patas na Patalastas”—we gathered industry leaders and creators to tackle one of today’s most pressing questions: They say authenticity is the key, but is it enough?

🎙️ Our powerhouse panel featured:
Jim Guzman, Digital Director, UNILAB
Kara Santiago-Dagdag, CEO & Co-Founder, Link Strategies
Gino Quillamor, Radio Personality & Content Creator
Phillip Hernandez, Internet Persona “Davao Conyo,” Actor, Scriptwriter & Influencer
Panel moderator: Pinky Aseron

Together, they unpacked how brands and creators can work hand in hand to champion credibility, accountability, and shared values — going beyond likes and follows to build trust, transparency, and lasting impact.

📍 Held 27 August 2025, Rizal Ballroom, Makati Shangri-La

29/08/2025

Truth, fairness, and accountability—these are the hallmarks of self-regulation, upheld by the industry as a shared responsibility. That’s why we’ve gathered experts and professionals who are passionate about keeping this cause alive and relevant.

Here’s a preview of our upcoming documentary on Advertising Self-Regulation. Watch for the full version soon on our online platforms.

26/08/2025

Celebrating 50 Years of Advertising Self-Regulation in the Philippines

Are you ready to TUNE IN and HAVE YOUR SAY?

The advertising industry holds Patas na Patalastas, the National Summit on Fair and Progressive Advertising Self-Regulation, organized by the member associations of the Ad Standards Council.

https://lnkd.in/g7qUycxD

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25/08/2025

Celebrating 50 Years of Advertising Self-Regulation in the Philippines

Tune in and have your say. Know the topics, meet the speakers at Patas na Patalastas, the National Summit on Fair and Progressive Advertising Self-Regulation, organized by the member associations of the Ad Standards Council.

Learn more:
https://lnkd.in/g7qUycxD

Address

6-7/F LTA Building, 118 Perea Street
Makati City
1229

Website

http://www.asc.com.ph/

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