Ad Standards Council

31/10/2025

ICYMI: At the Digital Marketing Association of the Philippines (DMAP) GMM ASC Executive Director Robbie Aligada echoes the call for communicators to fight for the truth.

Communicators need to be ambassadors of truth. In the recently concluded industry Summit. Kara David made a call: we need to fight for truth, be ambassadors of truth.

We need to fight for truth, because it is being attacked, and truth is something that we can never live without. It is something that can never be negotiated.

📍 Held 03 September 2025 CBTL, Menarco Tower.

30/10/2025

ICYMI: At the Public Relations Society of the Philippines (PRSP) Professional Development - In Influencers We Trust, ASC Executive Director Robbie Aligada provides perspective on the dynamics between the role of Influencer Marketing in advertising and marketing and the Ad Standards Council.

Authenticity is something that is dependent on a person. There is no rule, or standard for authenticity, which is why, probably to a lot of the young ones, they cannot relate to the word. Probably, they can relate to the definition: I am me. This is who I am. Tangapin mo, o hindi. In so far as our role in ASC, is authenticity something important? Is it something that we look at. In ASC what we deal with is advertising content—and not intent. Next, authenticity is different from truthfulness. So, ASC deals with content that we want to make sure is truthful.

📍 Held 29 August 2025 DDB Headquarters, Two World Square

21/10/2025

Queen of Potential Sound and Queen of Pollinating Truth 👑✨

Renowned journalist Kara David inspires us to believe that we can still turn social media into a platform for truth. Catch her inspiring stories and lessons in the Truth-Telling & Truth-Selling panel at the summit: https://www.youtube.com/watch?v=vxtkKn1bjKQ

17/10/2025

ASC Circular No. 2025-010
Gambling Advertising Materials as the 6th Must-Seen Category
Kindly check out the full copy of the ASC Circular at https://asc.com.ph

11/10/2025

FOMO no mo. Watch and Learn from the four panel discussions during the Advertising Self-Regulation Summit – then Share. Keep the conversation going.

📍27 August 2025 | Rizal Ballroom, Makati Shangri-La

Truth-Telling & Truth-Selling: Upholding Honesty in the Era of Disinformation
https://youtu.be/vxtkKn1bjKQ?si=Q9PpyQX7_F_Pf7zD

Marketing with Care: Shaping Healthy choices for the Next Generation
https://youtu.be/-iaNfSDG_BU

Control + AI + Delete
https://youtu.be/mbHA3rpx-PA?si=iLg3LvQLteDdN6Sv

Fame, Follows, and Fairness: Responsible Influencer Marketing
https://youtu.be/IxduJX4Vok8?si=Nqi7hr5PhsJgDqAt

10/10/2025

“Let us invest in digital literacy programs not only for students but also for teachers, parents, and communities,” said sociologist and educator Dr. Louie Ignacio in his insightful lecture at .

How do you promote responsible use of digital spaces in your circles? Share your tips in the comments!

For Responsible Advertising

07/10/2025

Do AI talents really have… the talent? 🤖🎬

Share your thoughts below on this debate and watch the full panel on the legal and ethical use of AI here: https://www.youtube.com/watch?v=mbHA3rpx-PA&feature=youtu.be

06/10/2025

ASC Circular No. 2025-009
ASC Operations on October 31 (Special Non-Working day)
Kindly check out the full copy of the ASC Circular at https://asc.com.ph

02/10/2025

From mundane routines to the way we vote, tech shapes more than we realize.

With this insight from Nobel laureate Maria Ressa at the summit, do you think self-regulation is moving fast enough to keep up with tech’s pace especially in the Philippines?

Share in the comments.

18/09/2025

A gathering of bold ideas, meaningful conversations, and actionable insights that shape the future of our industry. Take a look back at the photos that capture the energy, connections, and breakthroughs from this year’s summit.

View more photos HERE https://drive.google.com/drive/folders/1Jc7zJvohWg698UbUoiMVNYMF9JDwc1XW

17/09/2025

True brand advocacy comes with responsibility. Don’t just choose influencers for engagements and eyeballs; partner with those who uphold values and use their platform responsibly.

Have you attended the recent ? Share your own takeaways on Responsible Influencer Marketing from the !

16/09/2025

Behind every campaign we create is a responsibility to the next generation. Article 3 of the ASC Code of Ethics sets the Standards for Protection of Children, guiding us to help ensure ads remain safe, respectful, and mindful of young audiences.

📖 Visit www.asc.com.ph to access the ASC guidebook.