Ren Cavan

05/12/2025

Unpopular opinion:
The biggest mistake beginners make is being too eager to "build."

Client signs the contract -> You open GHL -> You start clicking buttons.

Enkkkk... wrong!

This is why your funnels look like Frankenstein monsters.

This is why your automations break.

This is why you get "Builder's Block" staring at a blank screen.

A Strategist knows that the actual "building" is the easiest, most boring part of the job. It’s just data entry.

I follow a strict 3-Phase Rule. If I skip Phase 1, I am not allowed to touch Phase 2.

Here is the unconventional workflow:

Phase 1: THE PAPER (The Architect) 📝
HighLevel Status: CLOSED.
I spend 80% of my time here.
I grab a napkin or a whiteboard.
-> I map the logic.
-> Sulat ko yungoffer.
-> I define the "One Goal."
-> If it doesn't make sense on paper, no amount of automation will fix it.

Phase 2: THE TOOL (The Contractor) 🔨
GHL Status: OPEN.
Now, I become a robot. I am just executing the plan from Phase 1.
-> No thinking.
-> No "creative decisions."
-> Just assembling the pieces.
-> This should be fast because you already did the hard work.

Phase 3: THE AUDIT (The Inspector) 🕵️
GHL Status: INCOGNITO MODE.
I try to break my own funnel.
-> I submit forms with wrong info.
-> I click buttons on my phone.
-> I check if the "Logic Gate" actually fired.
-> A Builder hopes it works. A Strategist PROVES it works.

Yung Lesson: Stop trying to figure it out inside the software.
The software is just a hammer. You can't build a house with just a hammer; you need a blueprint.

Be the Architect first. The Builder second.

I made a checklist for this so you never miss a step.

👉 Get the Strategist's Checklist here: https://madebyren.me/chl-checklist-v2

Close the laptop. Grab a pen.

A practical funnel-building lab for Filipino freelancers & solopreneurs who want to build real tech skills, charge more, and shift from overthinking to action.

27/11/2025

Before you use a snapshot sa paggawa ng funnels, earn the right to use one first.

25/11/2025

The best advice I got from a client I no longer work with?

"Ren, fail faster."

We parted ways, but that lesson stuck.

I realized that waiting 2 weeks to launch a "perfect" project just means waiting 2 weeks to see if it works.

If you launch ugly today, you get answers today.

Don't let perfectionism slow you down.

Fail fast.

Learn fast.

Move fast.

PS: i developed a new biz and we’re currently a 3-man band. But the development was a one-person battle. Guess the main engine? I’ll share how we pulled it off in a week soooooon

24/11/2025

If you think a 50-step workflow is impressive, think again…

23/11/2025

So you wanna level up and send data from HL (HighLevel) to an external tool. In this vid, I’ll show you pano gamitin si webhook action step…

21/11/2025

Working on a design for a VA Agency using my Gemini 3. Previously, oks lang naman yung design binibigay ng older pro model ni Gemini but 3 is just BETTER! 🤩

18/11/2025

eh di goodnight. Bukas na to.

17/11/2025

Estetik yung page mo, but converting ba??

11/11/2025

Your client's Brand Guide might be killing your conversions.

Why?

A client gives you their brand guide.

Client says "Use Company Blue."

So, what does a good builder do?

They follow the rules.
Blue headline.
Blue logo.
Blue text...and a blue "Buy Now" button.

Yung resulta?

A "pretty" page where everything is "on-brand."

It's also a "Where's Waldo?" puzzle.

The client's customer has no idea where to click.

A builder's goal is to make it "pretty."
A strategist's goal is to make it clear.

Your job isn't to follow the rules.
Your job is to get results.

A strategist knows that if everything is shouting, nothing is heard.

So, you use "Company Blue" for 90% of the page.....and you pick one, high-contrast, "money" color (like bright orange) for the 10% that matters: The Call to Action.

You have to guide their eyes. You have to create a spotlight.

Because admit it...

You scan, you skim. You don't read.

Neither do the customers.

So...

Stop designing to make pages look pretty.

Design pages that actually make sense.

That's the goal.

25/10/2025

Last night's GHL Funnel Fast Start 2.0 was 🔥🔥.

Honestly, I was going to retire this workshop after the 3rd run.

But I decided to completely overhaul the content instead... and it worked like a charm.

The latest version is now fully AI-powered.
We covered how to use AI to do 80% of the heavy lifting (the "building") so you can focus on the 20% that actually gets you paid (the "strategy").

To those who attended the sesh, thank you for the insane energy!

And for those who missed it...

The full 3-hour replay is now up in our training portal.
Go watch it.

14/10/2025

My paandar this week: the vault with all my free resources will be up and running soon 🤓

ps: di na po to vibe coded

13/10/2025

[FREE WEB APP] If wala ka pang project management tool jan or if you're looking for a reference or a checklist kung pano gumawa ng funnel, this one is perfect for you!

COMMENT "INTERESTED" Below if you want to have a go with this. Again, this is FOR FREE. 👇👇👇